Conference Highlights
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Women Who Are Shaping and Leading B2B Marketing
Conference Highlights May 24, 2022Paying attention to detail and good listening skills are key to breaking through the glass ceiling in B2B marketing.
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Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Conference Highlights May 23, 2022When developing a brand campaign in a climate of uncertainty, trust your gut and don't be deterred by a beer budget.
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Beyond the Last Click: Exploring the Data That Drives Your Email Program
Conference Highlights May 18, 2022Dig deeper beyond just clicks and opens when formulating the objectives of an email marketing program.
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EY on Having the Right Content and the Right Data Infrastructure to Succeed
Conference Highlights May 18, 2022For EY, data drives its ability to earn the trust of email marketers.
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Overview of the 2022 ANA Email Evolution Conference
Conference Highlights May 18, 2022In this two-minute video, get an overview of the 2022 ANA Email Evolution Conference.
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Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Conference Highlights May 18, 2022Key to Burger King’s strategies for activating against first-party data is returning value to its customers.
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ASICS on Data and Loyalty
Conference Highlights May 17, 2022Email marketers need multiple data inputs in order to develop an accurate one customer view.
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B2B Email: Recipe for Engagement and Deliverability Success
Conference Highlights May 17, 2022When selecting a platform to boost the efficiency of email campaigns, look for automated segmentation and integration with CRM.
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Email Marketing in Flux: The Biggest Changes Affecting the Channel
Conference Highlights May 17, 2022A/B testing and minimizing form fields will facilitate the collection of zero and first-party data through email marketing.
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Successful Career Paths for Email Marketers
Conference Highlights May 17, 2022An email marketer’s job requires wearing multiple hats and thinking outside the box.
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You've Got (E)Mail
Conference Highlights May 17, 2022Synchrony used a no-frills direct mail postcard to clean its email list.
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Overview of the 2022 ANA Advertising Financial Management Conference
Conference Highlights May 4, 2022In this two-minute video, get an overview of the 2022 ANA Advertising Financial Management Conference.
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CMO Keynote: Change Lives Here
Conference Highlights May 3, 2022Brand-building is driven in large part by an insights engine that is aligned across an organization.
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Lessons from a Healthcare Marketing Leader
Conference Highlights May 3, 2022Integrating Equity, Diversity, Inclusion, Belonging, and Accessibility across a marketing organization is good for business.
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Standing Up for Agencies
Conference Highlights May 3, 2022An agency’s pet peeves about procurement include 120-day payment policies and trusting business philosophies.
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The Clorox Way: Transforming Marketing Procurement
Conference Highlights May 3, 2022A procurement executive’s top mantra — it’s OK to be imperfect, but be real.
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The Value Equation: How to Get the Most Value from Your Agency
Conference Highlights May 3, 2022The new value equation for agency compensation should include drivers and motivations, not just time alone.
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Advancing Minority Suppliers in the Global Supply Chain
Conference Highlights May 2, 2022Being procurement-ready and having access to information are key to growing minority supplier representation in marketing.
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Challenges Facing Chief Procurement Officers
Conference Highlights May 2, 2022It's critical for procurement to know the technologies that will allow it to replace work that doesn't add value.
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Creativity Is an Economic Multiplier
Conference Highlights May 2, 2022FCB justifies its clients' advertising investments by proving that creativity has financial value.
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