Event Soundbites
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Rebranding from Within
Event Soundbites October 13, 2022Vericast's Sarah O'Grady talks about how the company's internal marketing campaign helped with its rebrand.
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The Best Advertising Isn’t Advertising at All
Event Soundbites October 13, 2022In this video, Stellantis shared how it leverages cultural moments and partnerships to make meaningful connections with consumers.
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The Power of Focus: Choosing the Right “Starter” for Panera Bread
Event Soundbites October 13, 2022Panera's recipe for success includes understanding the role it plays in people's lives; and remembering context.
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Commanding the Brand for the Washington Commanders
Event Soundbites October 12, 2022The Washington Commanders are setting new guardrails in developing creative and sponsorships to support their rebranding.
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Creativity Is Intelligence Having Fun
Event Soundbites October 12, 2022Key principles of creativity for Quest Diagnostics are less is more and emotional messaging matters.
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How Experiential Activations with Nonprofits Help Brands Be More Authentically Purposeful
Event Soundbites October 12, 2022Using her own organization’s partnership with Inspira as an example, Save the Children’s Jennifer Kendra explains how partnerships between brands and nonprofits have matured to a point where they have become key for brands looking to accurately and authentically express their purpose.
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The Power of Purpose: Activating Partnerships Between Creative Nonprofits and Brands
Event Soundbites October 12, 2022Cause marketing activations created by partnerships between brands and nonprofits can deepen consumer connections.
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Younger the Boring Way
Event Soundbites October 12, 2022Creativity that reflects consumer intelligence back to those audiences is effective at catalyzing purchasing decisions.
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A Data-Driven Approach to Concerns Around the Risk of Content Adjacent Ads
Event Soundbites October 4, 2022New research shows that ad adjacency to risky content on feed platforms doesn’t impact brand values.
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Data Driven Brand Marketing: How to Execute Great Creative and Measure Return on Marketing Investment
Event Soundbites October 4, 2022K&N Engineering is using data from an ongoing tracking survey to measure and enhance brand health.
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Overview of the 2022 ANA Data & Technology Conference
Event Soundbites October 4, 2022In this video, get a two-minute overview of the 2022 ANA Data & Technology Conference.
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What’s Next in Martech and How Brands Are Leveraging Martech to Drive Personalized Engagement at Scale
Event Soundbites October 4, 2022Estée Lauder is building martech to support the art of repeat and personalization at scale for its brands.
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Data in a CDP
Event Soundbites October 3, 2022Adobe's Sundeep Parsa explains how data should be used in a customer data platform (CDP).
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Driving Next-Gen Fandom
Event Soundbites October 3, 2022The NFL is shifting its data-driven engagement model by focusing on personalization and fan intimacy.
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Econometric Data and Brand Health
Event Soundbites October 3, 2022Andy Hasselwander from Marketbridge explains how econometric data plays into long-run brand health.
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Enabling Stakeholders with Enabled Intelligence
Event Soundbites October 3, 2022Winnie Shen from Zeta Global explains how to leverage data to give stakeholders enabled intelligence.
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How To Think About a CDP
Event Soundbites October 3, 2022Adobe's Sundeep Parsa explains the best strategy for conceiving a customer data platform (CDP).
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How, When, and Where to Reach Customers
Event Soundbites October 3, 2022Winnie Shen from Zeta Global discusses the best ways to target customers.
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Managing Identifiers — The Latest Developments
Event Soundbites October 3, 2022Addressable Media Identifiers (AMIs) are a technology-agnostic advancement in the industry’s data privacy efforts.
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Measuring Long-Term Performance of a Campaign
Event Soundbites October 3, 2022Andy Hasselwander from Marketbridge explains how his firm measures the long-term performance of a campaign.
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