Conference Highlights
-
Why the Metaverse Matters for Multicultural Audiences
Conference Highlights July 19, 2022Marketers need to be aware that the metaverse attracts a diverse audience because there is no dominance hierarchy.
view -
Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands
Conference Highlights July 18, 2022Sephora has learned to drive supplier diversity by doing before saying; and growing where it’s planted.
view -
How EY Puts the Customer at the Center of Everything
Conference Highlights May 25, 2022Putting client leadership at the center of the conversation has allowed EY to fill brand gaps.
view -
Leveraging Brand Purpose for Human-Centered Marketing Impact
Conference Highlights May 25, 2022To humanize and increase the impact of their brand purpose and values, B2B marketers should practice storyliving.
view -
Overview of the 2022 ANA Masters of B2B Marketing Conference
Conference Highlights May 25, 2022In this two-minute video, get an overview of the 2022 ANA Masters of B2B Marketing Conference.
view -
Are You Undervaluing Your Customers?
Conference Highlights May 24, 2022The core objective of a marketer should be to consistently deliver more value to its customers.
view -
Finding Your Brand Purpose by Turning Yourself Inside Out
Conference Highlights May 24, 2022To achieve cultural transformation in a marketing organization, it's important to merchandise the "why" before the "what."
view -
How Marketing Can Thrive in a Challenging World
Conference Highlights May 24, 2022B2B marketers can orchestrate better music in their organizations by perfecting the art of listening.
view -
Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists
Conference Highlights May 24, 2022With the growing digitalization of the customer experience, marketing operations needs to be a cross-functional partner.
view -
Women Who Are Shaping and Leading B2B Marketing
Conference Highlights May 24, 2022Paying attention to detail and good listening skills are key to breaking through the glass ceiling in B2B marketing.
view -
Brand Building: How an Awareness Campaign Grew to Ambitious Proportions
Conference Highlights May 23, 2022When developing a brand campaign in a climate of uncertainty, trust your gut and don't be deterred by a beer budget.
view -
Beyond the Last Click: Exploring the Data That Drives Your Email Program
Conference Highlights May 18, 2022Dig deeper beyond just clicks and opens when formulating the objectives of an email marketing program.
view -
EY on Having the Right Content and the Right Data Infrastructure to Succeed
Conference Highlights May 18, 2022For EY, data drives its ability to earn the trust of email marketers.
view -
Overview of the 2022 ANA Email Evolution Conference
Conference Highlights May 18, 2022In this two-minute video, get an overview of the 2022 ANA Email Evolution Conference.
view -
Serving Loyalty Like Royalty: Burger King’s Recipe for Acquisition and Activation
Conference Highlights May 18, 2022Key to Burger King’s strategies for activating against first-party data is returning value to its customers.
view -
ASICS on Data and Loyalty
Conference Highlights May 17, 2022Email marketers need multiple data inputs in order to develop an accurate one customer view.
view -
B2B Email: Recipe for Engagement and Deliverability Success
Conference Highlights May 17, 2022When selecting a platform to boost the efficiency of email campaigns, look for automated segmentation and integration with CRM.
view -
Email Marketing in Flux: The Biggest Changes Affecting the Channel
Conference Highlights May 17, 2022A/B testing and minimizing form fields will facilitate the collection of zero and first-party data through email marketing.
view -
Successful Career Paths for Email Marketers
Conference Highlights May 17, 2022An email marketer’s job requires wearing multiple hats and thinking outside the box.
view -
You've Got (E)Mail
Conference Highlights May 17, 2022Synchrony used a no-frills direct mail postcard to clean its email list.
view