Conference Highlights
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The In-House Agency That Takes on Outside Clients
Conference Highlights June 13, 2023Liberty Mutual’s in-house agency has built an open environment of creative inspiration by taking on outside clients.
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Be the Hero Your Buyers Need and Deserve: Building Superpowered B2B Customer Experiences
Conference Highlights June 7, 2023The winning B2B brands are the ones that go beyond customer expectations.
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Launching a Tech Brand, with Heart
Conference Highlights June 7, 2023Leveraging its employee base was a key brand strategy for Kyndryl when it spun off from IBM.
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Now and in the Future: Generating More Value from Your Customers
Conference Highlights June 7, 2023Faced with marketing budget cuts, FIS leaned on first-party data and a narrow-first sales funnel to achieve B2B brand growth.
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Overview of the 2023 ANA Masters of B2B Marketing Conference
Conference Highlights June 7, 2023In this video, get a two-minute overview of the 2023 ANA Masters of B2B Marketing Conference.
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Finding Your Way: Navigating the Complexities of the B2B Buyer Journey
Conference Highlights June 6, 2023B2B marketers can better navigate the complexities of the buyer journey by leveraging tactics, technologies, and a customer-centric mindset.
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GE’s Powerful Approach to B2B Marketing
Conference Highlights June 6, 2023Differentiation and sweating creative assets are critical to driving B2B growth.
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Mastercard's Approach to Successful Lead Generation
Conference Highlights June 6, 2023As B2B marketing’s role shifts to lead generation, creating a hero’s journey mindset for customers is increasingly important.
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Take the Lead by Focusing on the Customer
Conference Highlights June 6, 2023Transactional data enables B2B marketers to monitor the health of their customer base.
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The State of the Chief Marketing Officer: What It Means for Current and Aspiring B2B CMOs
Conference Highlights June 6, 2023B2B marketing leaders are more likely to be internal hires and have longer tenures than their B2B counterparts.
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A Future-Forward Approach to Measurement by General Mills
Conference Highlights May 24, 2023General Mills’ measurement philosophy has evolved into a learning mindset that leads strategy and execution.
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Equitable AI: How to Create an AI Ethics Practice at Your Organization
Conference Highlights May 24, 2023The volatility of generative AI makes it critical that marketers practice caution when implementing it.
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Leading the Way: Navigating a Path Forward in Today’s Measurement Environment
Conference Highlights May 24, 2023Managing complexity is the biggest hurdle when it comes to integrating measurement solutions into an organization’s processes.
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Overview of the 2023 ANA Advancements in Measurement Conference
Conference Highlights May 24, 2023In this video, get a two-minute overview of the 2023 ANA Advancements in Measurement Conference.
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Transforming Brand Tracking — Moving from Measurement to Strategic Guidance
Conference Highlights May 24, 2023Transforming brand tracking across the organization is providing Mastercard with strategic guidance for ongoing optimization.
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Building a Multi-Cultural and Inclusive Brand Marketing Strategy
Conference Highlights May 23, 2023Nissan developed custom measurement tools to gauge the success of its multicultural marketing strategy.
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How NASCAR Is Fueling the Future with an Evolving Measurement Approach
Conference Highlights May 23, 2023NASCAR’s measurement ecosystem has adapted to the evolving requirements of partners and internal stakeholders.
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Keynote: The Power of Measurement at Ulta Beauty
Conference Highlights May 23, 2023Strategic data and intuition are marketers’ superpower that drives business results.
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Measurement Is a Key Driver in Panera’s Customer Loyalty Program
Conference Highlights May 23, 2023Panera Bread is focused on driving customer value creation through first-party data.
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A New Leadership Style for Procurement
Conference Highlights May 3, 2023Adopting a servant leadership style can improve working relationships in marketing procurement.
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