Conference Highlights
-
The Fresh Market Brand Turnaround Story — The Power of Love
Conference Highlights April 27, 2023A key mission of The Fresh Market’s rebranding was to deliver a shopping experience anchored in joy and anticipation.
view -
Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape
Conference Highlights April 27, 2023Marketers should aspire to deliver cultural impact with their brand by bringing context into the creative process.
view -
Driving Data Ethics to Build Consumer Trust
Conference Highlights April 14, 2023Active monitoring of media strategies and partnerships is critical to brand safety and data ethics.
view -
Driving Effective Data Strategies Across Complex Organizations
Conference Highlights April 14, 2023In this session, PepsiCo's Zena Srivatsa Arnold shared best practices and key learnings for driving consistent and effective marketing across highly complex and matrixed global organizations.
view -
Driving Effective Data Strategies Across Complex Organizations
Conference Highlights April 14, 2023Building a vision with multiple inputs is key to driving effective data strategies across complex organizations.
view -
Gaming and Web3: Brand Building in the New Frontier
Conference Highlights April 14, 2023Ally is building consumer engagement in the metaverse through gaming activations.
view -
Overview of the 2023 ANA Masters of Data & Technology Conference
Conference Highlights April 14, 2023In this video, get an overview of the 2023 ANA Masters of Data & Technology Conference.
view -
A Picture Is Worth a Thousand Words: Using Data to Tell the Story
Conference Highlights April 13, 2023Visualization empower data analytics storytelling.
view -
Future-Proofing Your Marketing Strategy
Conference Highlights April 13, 2023Emerging technologies are necessitating the future-proofing of marketing through reinvention.
view -
How GM Puts Trust at the Center of All It Does with Data
Conference Highlights April 13, 2023For GM, trust is the undercurrent of how it delivers data-driven experiences.
view -
Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Conference Highlights April 13, 2023Agility enabled by executive sponsorship and co-creation is crucial to successful digital transformation.
view -
Passion and Creativity + Data and Technology = Long Term Sustainable Growth
Conference Highlights April 13, 2023Customer relationships guide CURO's data optimization strategies.
view -
Ford Equation: New Product + Diverse Audiences = Business Growth
Conference Highlights February 17, 2023A mobile and social-driven media plan built a new, diverse customer base for Ford trucks.
view -
Media Is the Flywheel of Marketing Integration
Conference Highlights February 17, 2023The increasing shift toward marketing integration is making media the flywheel for growth.
view -
Molson Coors on Penetrating Culture
Conference Highlights February 17, 2023To win the cultural moments that matter, Molson Coors uses a marketing framework of integration, infiltration, and innovation.
view -
Overview of the 2023 ANA Media Conference
Conference Highlights February 17, 2023In this video get a two-minute overview of the 2023 ANA Media Conference.
view -
Welcome Remarks from L'Oréal's Shenan Reed at the 2023 ANA Media Conference
Conference Highlights February 17, 2023Marketers will elevate the quality of their media strategies when they put humans first.
view -
Designing a Global Media Practice to Drive ROI
Conference Highlights February 16, 2023Using best practice indices, Johnson & Johnson created an accountability system to improve ROI.
view -
Optimizing the Customer Journey via Data
Conference Highlights February 16, 2023Key to media optimization is being able to achieve identity resolution across consumer interactions.
view -
Resetting the Bar on Brand Communications
Conference Highlights February 16, 2023Reaching at least 90 percent of each multicultural group through resident multiculturally owned media creates more growth and value.
view