Conference Highlights
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The State of the Chief Marketing Officer: What It Means for Current and Aspiring B2B CMOs
Conference Highlights June 6, 2023B2B marketing leaders are more likely to be internal hires and have longer tenures than their B2B counterparts.
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A Future-Forward Approach to Measurement by General Mills
Conference Highlights May 24, 2023General Mills’ measurement philosophy has evolved into a learning mindset that leads strategy and execution.
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Equitable AI: How to Create an AI Ethics Practice at Your Organization
Conference Highlights May 24, 2023The volatility of generative AI makes it critical that marketers practice caution when implementing it.
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Leading the Way: Navigating a Path Forward in Today’s Measurement Environment
Conference Highlights May 24, 2023Managing complexity is the biggest hurdle when it comes to integrating measurement solutions into an organization’s processes.
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Overview of the 2023 ANA Advancements in Measurement Conference
Conference Highlights May 24, 2023In this video, get a two-minute overview of the 2023 ANA Advancements in Measurement Conference.
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Transforming Brand Tracking — Moving from Measurement to Strategic Guidance
Conference Highlights May 24, 2023Transforming brand tracking across the organization is providing Mastercard with strategic guidance for ongoing optimization.
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Building a Multi-Cultural and Inclusive Brand Marketing Strategy
Conference Highlights May 23, 2023Nissan developed custom measurement tools to gauge the success of its multicultural marketing strategy.
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How NASCAR Is Fueling the Future with an Evolving Measurement Approach
Conference Highlights May 23, 2023NASCAR’s measurement ecosystem has adapted to the evolving requirements of partners and internal stakeholders.
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Keynote: The Power of Measurement at Ulta Beauty
Conference Highlights May 23, 2023Strategic data and intuition are marketers’ superpower that drives business results.
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Measurement Is a Key Driver in Panera’s Customer Loyalty Program
Conference Highlights May 23, 2023Panera Bread is focused on driving customer value creation through first-party data.
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A New Leadership Style for Procurement
Conference Highlights May 3, 2023Adopting a servant leadership style can improve working relationships in marketing procurement.
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Intel’s New Approach to Managing Events
Conference Highlights May 3, 2023Data accountability is a key variable in the transformation of Intel’s experiential marketing sourcing.
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Overview of the 2023 ANA Advertising Financial Management Conference
Conference Highlights May 3, 2023In this video, get a two-minute overview of the 2023 ANA Advertising Financial Management Conference.
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HP Agency Supplier Diversity Sourcing Journey – A Marketing and Procurement Partnership
Conference Highlights May 2, 2023At HP, preferred supplier status and compensation is tied into meeting company DEI&B goals.
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The Future of Procurement and AI
Conference Highlights May 2, 2023Marketers and agencies should strive for compensation models that drive the best talent and outcomes.
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The Win/Win/Win of Media Procurement
Conference Highlights May 2, 2023Media procurement should partner with agencies to build a cleaner digital media ecosystem.
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Driving Sustainable Growth
Conference Highlights May 1, 2023Long-term investment in building a strong enterprise brand adds value to a marketer’s portfolio of brands.
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Perspective from the Chair of the 4A's
Conference Highlights May 1, 2023The growth challenge for marketers is to deliver stability without being boring.
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Verizon’s Agency Compensation Approach
Conference Highlights May 1, 2023In determining agency compensation, marketers should start with a talent model.
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A Giant in Cyber Safety Rebrands Itself
Conference Highlights April 28, 2023After a merger between NortonLifeLock and Avast, the combined entity developed a new corporate brand overarching its portfolio of consumer brands.
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