Conference Highlights
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How a Challenger Brand Taps Data to Outflank the Competition
Conference Highlights July 18, 2023California Pizza Kitchen is focusing on boosting frequency through data-driven guest engagement.
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The Story Behind United Airlines’ Social Strategy Evolution
Conference Highlights July 18, 2023To regain the trust of the public and internet, United Airlines had to read the room and take calculated risks.
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Influencer Pay Equity Considerations
Conference Highlights July 17, 2023Be specific in your influencer deliverables and guidelines to ensure an equitable partnership.
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Overview of the 2023 ANA In-House Agency Conference
Conference Highlights June 14, 2023In this video, get a two-minute overview of the 2023 ANA In-House Agency Conference.
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Supporting an In-House Agency Studio Model
Conference Highlights June 14, 2023Novo Nordisk achieved instant scalability and overhead savings by adopting an outsourced studio model.
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Building Brand Value from Within
Conference Highlights June 13, 2023It’s important to hire in-house agency talent who can add to a company’s culture rather than just fit in.
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Heart Haus: 2022 Best in Show ANA In-House Excellence Award Winner
Conference Highlights June 13, 2023Human-centric creativity empowers the pursuit of new and useful ideas by CVS Health’s in-house agency.
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In-House Does Not = Safe
Conference Highlights June 13, 2023Trusting partners, keeping the focus on consumers, and having fun are the key to the success of in-house agencies.
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Inside Look at an In-House Performance Team
Conference Highlights June 13, 2023Going in-house has allowed the University of Phoenix to amp up its agile practice and lean into performance marketing.
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Leveraging AI for Marketing Success: A Guide for In-House Agencies
Conference Highlights June 13, 2023AI can be used to free in-house agencies from process in order to better focus on creativity.
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TaxAct Shares Its Process for Successfully In-Housing Programmatic Media
Conference Highlights June 13, 2023Marketers need to address aggregation of data and team structure before moving ahead with in-housing programmatic media.
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The In-House Agency That Takes on Outside Clients
Conference Highlights June 13, 2023Liberty Mutual’s in-house agency has built an open environment of creative inspiration by taking on outside clients.
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Be the Hero Your Buyers Need and Deserve: Building Superpowered B2B Customer Experiences
Conference Highlights June 7, 2023The winning B2B brands are the ones that go beyond customer expectations.
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Launching a Tech Brand, with Heart
Conference Highlights June 7, 2023Leveraging its employee base was a key brand strategy for Kyndryl when it spun off from IBM.
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Now and in the Future: Generating More Value from Your Customers
Conference Highlights June 7, 2023Faced with marketing budget cuts, FIS leaned on first-party data and a narrow-first sales funnel to achieve B2B brand growth.
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Overview of the 2023 ANA Masters of B2B Marketing Conference
Conference Highlights June 7, 2023In this video, get a two-minute overview of the 2023 ANA Masters of B2B Marketing Conference.
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Finding Your Way: Navigating the Complexities of the B2B Buyer Journey
Conference Highlights June 6, 2023B2B marketers can better navigate the complexities of the buyer journey by leveraging tactics, technologies, and a customer-centric mindset.
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GE’s Powerful Approach to B2B Marketing
Conference Highlights June 6, 2023Differentiation and sweating creative assets are critical to driving B2B growth.
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Mastercard's Approach to Successful Lead Generation
Conference Highlights June 6, 2023As B2B marketing’s role shifts to lead generation, creating a hero’s journey mindset for customers is increasingly important.
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Take the Lead by Focusing on the Customer
Conference Highlights June 6, 2023Transactional data enables B2B marketers to monitor the health of their customer base.
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