Conference Highlights
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Building a Multi-Cultural and Inclusive Brand Marketing Strategy
Conference Highlights May 23, 2023Nissan developed custom measurement tools to gauge the success of its multicultural marketing strategy.
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How NASCAR Is Fueling the Future with an Evolving Measurement Approach
Conference Highlights May 23, 2023NASCAR’s measurement ecosystem has adapted to the evolving requirements of partners and internal stakeholders.
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Keynote: The Power of Measurement at Ulta Beauty
Conference Highlights May 23, 2023Strategic data and intuition are marketers’ superpower that drives business results.
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Measurement Is a Key Driver in Panera’s Customer Loyalty Program
Conference Highlights May 23, 2023Panera Bread is focused on driving customer value creation through first-party data.
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A New Leadership Style for Procurement
Conference Highlights May 3, 2023Adopting a servant leadership style can improve working relationships in marketing procurement.
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Intel’s New Approach to Managing Events
Conference Highlights May 3, 2023Data accountability is a key variable in the transformation of Intel’s experiential marketing sourcing.
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Overview of the 2023 ANA Advertising Financial Management Conference
Conference Highlights May 3, 2023In this video, get a two-minute overview of the 2023 ANA Advertising Financial Management Conference.
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HP Agency Supplier Diversity Sourcing Journey – A Marketing and Procurement Partnership
Conference Highlights May 2, 2023At HP, preferred supplier status and compensation is tied into meeting company DEI&B goals.
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The Future of Procurement and AI
Conference Highlights May 2, 2023Marketers and agencies should strive for compensation models that drive the best talent and outcomes.
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The Win/Win/Win of Media Procurement
Conference Highlights May 2, 2023Media procurement should partner with agencies to build a cleaner digital media ecosystem.
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Driving Sustainable Growth
Conference Highlights May 1, 2023Long-term investment in building a strong enterprise brand adds value to a marketer’s portfolio of brands.
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Perspective from the Chair of the 4A's
Conference Highlights May 1, 2023The growth challenge for marketers is to deliver stability without being boring.
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Verizon’s Agency Compensation Approach
Conference Highlights May 1, 2023In determining agency compensation, marketers should start with a talent model.
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A Giant in Cyber Safety Rebrands Itself
Conference Highlights April 28, 2023After a merger between NortonLifeLock and Avast, the combined entity developed a new corporate brand overarching its portfolio of consumer brands.
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How Campari America Creates Brand Awareness Through Experiential Engagement
Conference Highlights April 28, 2023Campari Group is building brand engagement with customized experiential marketing.
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Overview of the 2023 ANA Brand Masters Conference
Conference Highlights April 28, 2023In this video, get a two-minute overview of the 2023 ANA Brand Masters Conference.
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Using Humor in Advertising: Take 5 Oil Change’s Approach
Conference Highlights April 28, 2023Being fundamental, distinctive, and true to its brand promise is driving explosive growth for Take 5 Oil Change.
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Have You Met Ernie? How Keebler Keeps Their Iconic Character Forever Young
Conference Highlights April 27, 2023When breathing new life into an iconic brand, it’s important to signal to consumers that something has changed.
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Mint Mobile: Stretching the Limits of Media for Hypergrowth
Conference Highlights April 27, 2023Leveraging media for brand hypergrowth requires flipping the script and for leadership to put its money where its mouth is.
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More Than Coloring: Putting Brand Purpose First
Conference Highlights April 27, 2023For Crayola, clarity of purpose is crucial to bring its brand DNA to life.
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