Event Soundbites
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This Is How Customer Loyalty Programs Can Become Powerful Customer Service Tools
Event Soundbites April 14, 2023Hard Rock SVP and CIO Macario Gallegos discusses why he believes the greatest potential for loyalty programs lies in the ability to provide proximity-based offers and to greatly enhance staff’s ability to provide transformational customer service.
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A Picture Is Worth a Thousand Words: Using Data to Tell the Story
Event Soundbites April 13, 2023Visualization empower data analytics storytelling.
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Future-Proofing Your Marketing Strategy
Event Soundbites April 13, 2023Emerging technologies are necessitating the future-proofing of marketing through reinvention.
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How GM Puts Trust at the Center of All It Does with Data
Event Soundbites April 13, 2023For GM, trust is the undercurrent of how it delivers data-driven experiences.
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Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Event Soundbites April 13, 2023Agility enabled by executive sponsorship and co-creation is crucial to successful digital transformation.
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Passion and Creativity + Data and Technology = Long Term Sustainable Growth
Event Soundbites April 13, 2023Customer relationships guide CURO's data optimization strategies.
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Measuring the Health of Social Media Accounts
Event Soundbites April 12, 2023Casey Petersen from Lenovo explains the Social Media Health Index, which the company created to identify the most efficient ways to optimize its social media accounts across markets.
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Tips for a Low-Budget Influencer Program
Event Soundbites April 12, 2023Erica Wilkerson, director of multicultural/youth marketing and social responsibility at NASCAR, talked about how to run a low-budget influencer program.
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Nonprofits Must Pivot in a Changing World
Event Soundbites March 21, 2023David Bersoff from the Edelman Trust Institute discusses how nonprofits must pivot to work with businesses in bringing about societal change.
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Reconciling Profits with Societal Engagement
Event Soundbites March 21, 2023David Bersoff from the Edelman Trust Institute discusses how brands can manage expectations about profits and making a difference in the world.
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Is Artificial Intelligence Going to Take Your Job?
Event Soundbites March 16, 2023Is there a future where artificial intelligence technologies like ChatGPT replace marketers entirely? Katrin Ribant, CEO at Multifaktorial and technology expert, shared her opinion on the matter.
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Here’s Why Hilton Had to Go Away from ROAS to Succeed with Media Mix Modeling
Event Soundbites March 15, 2023Representatives from Hilton explain why a shift away from ROAS and toward ROI as their measurement North Star was critical to the success of the brand’s media mix modeling program.
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Ford Equation: New Product + Diverse Audiences = Business Growth
Event Soundbites February 17, 2023A mobile and social-driven media plan built a new, diverse customer base for Ford trucks.
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Media Is the Flywheel of Marketing Integration
Event Soundbites February 17, 2023The increasing shift toward marketing integration is making media the flywheel for growth.
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Molson Coors on Penetrating Culture
Event Soundbites February 17, 2023To win the cultural moments that matter, Molson Coors uses a marketing framework of integration, infiltration, and innovation.
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Overview of the 2023 ANA Media Conference
Event Soundbites February 17, 2023In this video get a two-minute overview of the 2023 ANA Media Conference.
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Welcome Remarks from L'Oréal's Shenan Reed at the 2023 ANA Media Conference
Event Soundbites February 17, 2023Marketers will elevate the quality of their media strategies when they put humans first.
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Designing a Global Media Practice to Drive ROI
Event Soundbites February 16, 2023Using best practice indices, Johnson & Johnson created an accountability system to improve ROI.
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Optimizing the Customer Journey via Data
Event Soundbites February 16, 2023Key to media optimization is being able to achieve identity resolution across consumer interactions.
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Resetting the Bar on Brand Communications
Event Soundbites February 16, 2023Reaching at least 90 percent of each multicultural group through resident multiculturally owned media creates more growth and value.
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