Conference Highlights
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How Campari America Creates Brand Awareness Through Experiential Engagement
Conference Highlights April 28, 2023Campari Group is building brand engagement with customized experiential marketing.
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Overview of the 2023 ANA Brand Masters Conference
Conference Highlights April 28, 2023In this video, get a two-minute overview of the 2023 ANA Brand Masters Conference.
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Using Humor in Advertising: Take 5 Oil Change’s Approach
Conference Highlights April 28, 2023Being fundamental, distinctive, and true to its brand promise is driving explosive growth for Take 5 Oil Change.
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Have You Met Ernie? How Keebler Keeps Their Iconic Character Forever Young
Conference Highlights April 27, 2023When breathing new life into an iconic brand, it’s important to signal to consumers that something has changed.
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Mint Mobile: Stretching the Limits of Media for Hypergrowth
Conference Highlights April 27, 2023Leveraging media for brand hypergrowth requires flipping the script and for leadership to put its money where its mouth is.
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More Than Coloring: Putting Brand Purpose First
Conference Highlights April 27, 2023For Crayola, clarity of purpose is crucial to bring its brand DNA to life.
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The Fresh Market Brand Turnaround Story — The Power of Love
Conference Highlights April 27, 2023A key mission of The Fresh Market’s rebranding was to deliver a shopping experience anchored in joy and anticipation.
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Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape
Conference Highlights April 27, 2023Marketers should aspire to deliver cultural impact with their brand by bringing context into the creative process.
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Driving Data Ethics to Build Consumer Trust
Conference Highlights April 14, 2023Active monitoring of media strategies and partnerships is critical to brand safety and data ethics.
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Driving Effective Data Strategies Across Complex Organizations
Conference Highlights April 14, 2023In this session, PepsiCo's Zena Srivatsa Arnold shared best practices and key learnings for driving consistent and effective marketing across highly complex and matrixed global organizations.
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Driving Effective Data Strategies Across Complex Organizations
Conference Highlights April 14, 2023Building a vision with multiple inputs is key to driving effective data strategies across complex organizations.
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Gaming and Web3: Brand Building in the New Frontier
Conference Highlights April 14, 2023Ally is building consumer engagement in the metaverse through gaming activations.
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Overview of the 2023 ANA Masters of Data & Technology Conference
Conference Highlights April 14, 2023In this video, get an overview of the 2023 ANA Masters of Data & Technology Conference.
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A Picture Is Worth a Thousand Words: Using Data to Tell the Story
Conference Highlights April 13, 2023Visualization empower data analytics storytelling.
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Future-Proofing Your Marketing Strategy
Conference Highlights April 13, 2023Emerging technologies are necessitating the future-proofing of marketing through reinvention.
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How GM Puts Trust at the Center of All It Does with Data
Conference Highlights April 13, 2023For GM, trust is the undercurrent of how it delivers data-driven experiences.
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Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Conference Highlights April 13, 2023Agility enabled by executive sponsorship and co-creation is crucial to successful digital transformation.
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Passion and Creativity + Data and Technology = Long Term Sustainable Growth
Conference Highlights April 13, 2023Customer relationships guide CURO's data optimization strategies.
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Ford Equation: New Product + Diverse Audiences = Business Growth
Conference Highlights February 17, 2023A mobile and social-driven media plan built a new, diverse customer base for Ford trucks.
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Media Is the Flywheel of Marketing Integration
Conference Highlights February 17, 2023The increasing shift toward marketing integration is making media the flywheel for growth.
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