Conference Highlights
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Intel’s New Approach to Managing Events
Conference Highlights May 3, 2023Data accountability is a key variable in the transformation of Intel’s experiential marketing sourcing.
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Overview of the 2023 ANA Advertising Financial Management Conference
Conference Highlights May 3, 2023In this video, get a two-minute overview of the 2023 ANA Advertising Financial Management Conference.
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HP Agency Supplier Diversity Sourcing Journey – A Marketing and Procurement Partnership
Conference Highlights May 2, 2023At HP, preferred supplier status and compensation is tied into meeting company DEI&B goals.
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The Future of Procurement and AI
Conference Highlights May 2, 2023Marketers and agencies should strive for compensation models that drive the best talent and outcomes.
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The Win/Win/Win of Media Procurement
Conference Highlights May 2, 2023Media procurement should partner with agencies to build a cleaner digital media ecosystem.
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Driving Sustainable Growth
Conference Highlights May 1, 2023Long-term investment in building a strong enterprise brand adds value to a marketer’s portfolio of brands.
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Perspective from the Chair of the 4A's
Conference Highlights May 1, 2023The growth challenge for marketers is to deliver stability without being boring.
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Verizon’s Agency Compensation Approach
Conference Highlights May 1, 2023In determining agency compensation, marketers should start with a talent model.
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A Giant in Cyber Safety Rebrands Itself
Conference Highlights April 28, 2023After a merger between NortonLifeLock and Avast, the combined entity developed a new corporate brand overarching its portfolio of consumer brands.
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How Campari America Creates Brand Awareness Through Experiential Engagement
Conference Highlights April 28, 2023Campari Group is building brand engagement with customized experiential marketing.
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Overview of the 2023 ANA Brand Masters Conference
Conference Highlights April 28, 2023In this video, get a two-minute overview of the 2023 ANA Brand Masters Conference.
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Using Humor in Advertising: Take 5 Oil Change’s Approach
Conference Highlights April 28, 2023Being fundamental, distinctive, and true to its brand promise is driving explosive growth for Take 5 Oil Change.
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Have You Met Ernie? How Keebler Keeps Their Iconic Character Forever Young
Conference Highlights April 27, 2023When breathing new life into an iconic brand, it’s important to signal to consumers that something has changed.
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Mint Mobile: Stretching the Limits of Media for Hypergrowth
Conference Highlights April 27, 2023Leveraging media for brand hypergrowth requires flipping the script and for leadership to put its money where its mouth is.
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More Than Coloring: Putting Brand Purpose First
Conference Highlights April 27, 2023For Crayola, clarity of purpose is crucial to bring its brand DNA to life.
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The Fresh Market Brand Turnaround Story — The Power of Love
Conference Highlights April 27, 2023A key mission of The Fresh Market’s rebranding was to deliver a shopping experience anchored in joy and anticipation.
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Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape
Conference Highlights April 27, 2023Marketers should aspire to deliver cultural impact with their brand by bringing context into the creative process.
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Driving Data Ethics to Build Consumer Trust
Conference Highlights April 14, 2023Active monitoring of media strategies and partnerships is critical to brand safety and data ethics.
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Driving Effective Data Strategies Across Complex Organizations
Conference Highlights April 14, 2023In this session, PepsiCo's Zena Srivatsa Arnold shared best practices and key learnings for driving consistent and effective marketing across highly complex and matrixed global organizations.
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Driving Effective Data Strategies Across Complex Organizations
Conference Highlights April 14, 2023Building a vision with multiple inputs is key to driving effective data strategies across complex organizations.
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