Conference Highlights
-
Developing a Consumer Data Strategy: Leveraging Data Clean Rooms, Retail Media Networks, and AI
Conference Highlights August 22, 2023Kimberly-Clark expects to drive advantaged growth with a pseudonymized data environment.
view -
Driving Growth and Value Creation Through Analytics, Insights, and Technology
Conference Highlights August 22, 2023Procter & Gamble is leveraging behavioral data and AI tools to create brand communication that delivers profitable growth.
view -
The Next Chapter: The Future of Measurement in a Changing Ecosystem
Conference Highlights August 22, 2023A mindset shift from performance marketing to patience and partnership supercharged Hershey's measurement capabilities.
view -
A Digital-First Company’s Approach to Growth and Personalization
Conference Highlights July 19, 2023MTailor is doubling down on low-friction education to make its website more engaging to consumers.
view -
Digital Winners, Losers, and Trends
Conference Highlights July 19, 2023In a landscape of digital disruption, consumers and advertisers are cautiously optimistic about AI and search.
view -
How a Values-Based DTC Diaper Brand Has Taken the Industry by Storm
Conference Highlights July 19, 2023Hello Bello has grown its community online by listening to, supporting, and celebrating diverse voices.
view -
Overview of the 2023 ANA Digital & Social Media Conference
Conference Highlights July 19, 2023In this video, get a two-minute overview of the 2023 ANA Digital & Social Media Conference.
view -
Using the Super Bowl to Market to Diabetics
Conference Highlights July 19, 2023Dexcom’s Warrior program of real users drives it social media content strategies.
view -
Advertising Delivered: Building DoorDash's Retail Media Network
Conference Highlights July 18, 2023To achieve powerful marketing results, a digital platform should engage with customers and provide actionable insights.
view -
How a Challenger Brand Taps Data to Outflank the Competition
Conference Highlights July 18, 2023California Pizza Kitchen is focusing on boosting frequency through data-driven guest engagement.
view -
The Story Behind United Airlines’ Social Strategy Evolution
Conference Highlights July 18, 2023To regain the trust of the public and internet, United Airlines had to read the room and take calculated risks.
view -
Influencer Pay Equity Considerations
Conference Highlights July 17, 2023Be specific in your influencer deliverables and guidelines to ensure an equitable partnership.
view -
Overview of the 2023 ANA In-House Agency Conference
Conference Highlights June 14, 2023In this video, get a two-minute overview of the 2023 ANA In-House Agency Conference.
view -
Supporting an In-House Agency Studio Model
Conference Highlights June 14, 2023Novo Nordisk achieved instant scalability and overhead savings by adopting an outsourced studio model.
view -
Building Brand Value from Within
Conference Highlights June 13, 2023It’s important to hire in-house agency talent who can add to a company’s culture rather than just fit in.
view -
Heart Haus: 2022 Best in Show ANA In-House Excellence Award Winner
Conference Highlights June 13, 2023Human-centric creativity empowers the pursuit of new and useful ideas by CVS Health’s in-house agency.
view -
In-House Does Not = Safe
Conference Highlights June 13, 2023Trusting partners, keeping the focus on consumers, and having fun are the key to the success of in-house agencies.
view -
Inside Look at an In-House Performance Team
Conference Highlights June 13, 2023Going in-house has allowed the University of Phoenix to amp up its agile practice and lean into performance marketing.
view -
Leveraging AI for Marketing Success: A Guide for In-House Agencies
Conference Highlights June 13, 2023AI can be used to free in-house agencies from process in order to better focus on creativity.
view -
TaxAct Shares Its Process for Successfully In-Housing Programmatic Media
Conference Highlights June 13, 2023Marketers need to address aggregation of data and team structure before moving ahead with in-housing programmatic media.
view