Event Soundbites
-
The Next Reset
Event Soundbites October 25, 2023Growing markets is the highest order ambition for brands.
view -
Using Brand Purpose to Drive Relevancy and Growth
Event Soundbites October 25, 2023Consumer obsession has been key to driving relevance for Mars Wrigley’s iconic snack brands.
view -
Overview of the 2023 ANA Multicultural Marketing & Diversity Conference
Event Soundbites October 12, 2023In this video, get a two-minute overview of the 2023 ANA Multicultural Marketing & Diversity Conference.
view -
P&G’s Ongoing Commitment to Multicultural Marketing
Event Soundbites October 12, 2023P&G’s multicultural marketing is guided by its 4R Framework (reach, representation, relevance, and resonance).
view -
Lexus’ Approach to Reaching Diverse Audiences
Event Soundbites October 11, 2023Lexus is focusing on integration with intention to connect with multicultural luxury car buyers.
view -
Opening Keynote of the 2023 ANA Multicultural Marketing & Diversity Conference
Event Soundbites October 11, 2023Marketers’ commitment to diversity requires an understanding of humanity and culturally-sensitive engagement.
view -
Reaching Multicultural Audiences with Lifesaving Information
Event Soundbites October 11, 2023Marketers have to earn the trust of diverse communities in order to be invited to conversations about health.
view -
Reckitt Brands: Among Some of the Most Trusted Brands by Multicultural Consumers
Event Soundbites October 11, 2023Brands have to keep beating the drum about prioritizing strategic multicultural and inclusive marketing.
view -
Strategically Leveraging HBCUs to Attract Black Talent into Your Organizations
Event Soundbites October 11, 2023Marketers need to do a more strategic job of marketing to attract diverse talents from HBCUs.
view -
Accessibility Through Inclusive Design: Mastercard’s Touch Card
Event Soundbites October 10, 2023Inclusive design has been an important business differentiator for Mastercard.
view -
The NFL on the Business Imperative of Supporting the LGBTQ+ Community
Event Soundbites October 10, 2023Key to future-proofing the NFL is having a compassionate approach to the diversity of its fans.
view -
How General Mills Is Innovating on Data Collection and Implementation
Event Soundbites September 28, 2023Best practices for implementing a new tech stack include migrating clean data that matters.
view -
Navigating the Customer Information and Privacy Landscape in Marketing
Event Soundbites September 28, 2023Trust equity is the foundation of building stronger relationships with customers through zero-party data.
view -
Overview of the 2023 ANA Data & Technology Conference
Event Soundbites September 28, 2023In this video, get a two minute overview of the 2023 ANA Data & Technology Conference.
view -
Solitude and Seclusion of Data
Event Soundbites September 28, 2023To address consumer concerns about data privacy, marketers should have a plan for managing their data lakes before they turn into oceans.
view -
Why Data Quality and Identity Matter: Sorting the Good from the Bad
Event Soundbites September 28, 2023Standards for monitoring data sources and changes need to be in place to elevate data quality.
view -
A Starter Guide to Data and Product Ownership
Event Soundbites September 27, 2023Identifying and understanding use cases was a critical first step in making Georgia-Pacific more insights-driven.
view -
An Introduction to Leveraging AI Responsibly to Solve Business Problems
Event Soundbites September 27, 2023Marketers need to build a culture of innovation in order to leverage the opportunities of AI.
view -
How to Clean and Govern Your First-Party Data
Event Soundbites September 27, 2023Assigning unique identifiers to consumer devices will be key in collecting first-party data.
view -
Transforming Pernod’s Performance Through Advanced Analytics
Event Soundbites September 27, 2023A holistic insights platform is enhancing Pernod Ricard’s ability to identify market opportunities and boost effectiveness.
view