Conference Highlights
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Why Data Quality and Identity Matter: Sorting the Good from the Bad
Conference Highlights September 28, 2023Standards for monitoring data sources and changes need to be in place to elevate data quality.
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A Starter Guide to Data and Product Ownership
Conference Highlights September 27, 2023Identifying and understanding use cases was a critical first step in making Georgia-Pacific more insights-driven.
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An Introduction to Leveraging AI Responsibly to Solve Business Problems
Conference Highlights September 27, 2023Marketers need to build a culture of innovation in order to leverage the opportunities of AI.
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How to Clean and Govern Your First-Party Data
Conference Highlights September 27, 2023Assigning unique identifiers to consumer devices will be key in collecting first-party data.
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Transforming Pernod’s Performance Through Advanced Analytics
Conference Highlights September 27, 2023A holistic insights platform is enhancing Pernod Ricard’s ability to identify market opportunities and boost effectiveness.
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AI Use Cases for Designers
Conference Highlights September 13, 2023Creatives can take advantage of the potential of generative AI through test and learn and not settling for almost.
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Overview of the 2023 ANA Brand Activation & Creativity Conference
Conference Highlights September 13, 2023In this video, get a two-minute overview of the 2023 ANA Brand Activation & Creativity Conference.
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Scary Marketing Is Good Marketing: How Daring to Be Different Pays Dividends
Conference Highlights September 13, 2023Having a strong brand identity is critical to creating impactful and daring campaigns.
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Bringing Greater Creativity to Commerce Experiences
Conference Highlights September 12, 2023The intersection of great creativity and commerce is driving impactful shopper marketing.
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How Slurpee is Building 7-Eleven’s Culture-First Approach
Conference Highlights September 12, 20237-Elelven is leaning into its car culture community to drive activation strategies.
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Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations
Conference Highlights September 12, 2023Audience segmentation and a commitment to its true identity were key to La-Z-Boy’s repositioning brand activations.
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The Psychology of Bravery
Conference Highlights September 12, 2023Being a brave marketer by challenging the status quo leads to creative opportunities for business growth.
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Together We Win — Creatively Driving Impact Through Sports
Conference Highlights September 12, 2023Frito-Lay has delivered key brand messages through major activations supporting women’s sports.
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Using Social Impact to Innovate Media Practices
Conference Highlights September 12, 2023Successful media innovation requires a foundation of customer obsession and meeting people where they are.
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#Airplanemode: How Advocacy and Influence Propel United Airlines
Conference Highlights August 23, 2023A key component of United Airlines' influencer marketing program is measuring the impact of employee brand advocates.
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Coca-Cola Shared Compliance Learnings
Conference Highlights August 23, 2023Transparency and fairness are preconditions for privacy consent.
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Overview of the 2023 ANA Data, Analytics, & Measurement Conference
Conference Highlights August 23, 2023In this video, get a two-minute overview of the 2023 ANA Data, Analytics, & Measurement Conference.
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Clorox’s Three Tips for Analytics Programs
Conference Highlights August 22, 2023Clorox is using a test and learn strategy to refine its measurement solutions.
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Cross-Media Measurement in a Digital-First Landscape
Conference Highlights August 22, 2023In a streaming landscape, cross-media measurement is critical to optimally targeting audiences.
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Decoding CTV: A Marketer-Driven Discussion on Obstacles, Enhancements, and Opportunities with CTV
Conference Highlights August 22, 2023Marketers feel it's important to define KPIs and efficacies to assess CTV measurement opportunities.
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