Conference Highlights
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How Slurpee is Building 7-Eleven’s Culture-First Approach
Conference Highlights September 12, 20237-Elelven is leaning into its car culture community to drive activation strategies.
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Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations
Conference Highlights September 12, 2023Audience segmentation and a commitment to its true identity were key to La-Z-Boy’s repositioning brand activations.
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The Psychology of Bravery
Conference Highlights September 12, 2023Being a brave marketer by challenging the status quo leads to creative opportunities for business growth.
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Together We Win — Creatively Driving Impact Through Sports
Conference Highlights September 12, 2023Frito-Lay has delivered key brand messages through major activations supporting women’s sports.
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Using Social Impact to Innovate Media Practices
Conference Highlights September 12, 2023Successful media innovation requires a foundation of customer obsession and meeting people where they are.
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#Airplanemode: How Advocacy and Influence Propel United Airlines
Conference Highlights August 23, 2023A key component of United Airlines' influencer marketing program is measuring the impact of employee brand advocates.
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Coca-Cola Shared Compliance Learnings
Conference Highlights August 23, 2023Transparency and fairness are preconditions for privacy consent.
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Overview of the 2023 ANA Data, Analytics, & Measurement Conference
Conference Highlights August 23, 2023In this video, get a two-minute overview of the 2023 ANA Data, Analytics, & Measurement Conference.
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Clorox’s Three Tips for Analytics Programs
Conference Highlights August 22, 2023Clorox is using a test and learn strategy to refine its measurement solutions.
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Cross-Media Measurement in a Digital-First Landscape
Conference Highlights August 22, 2023In a streaming landscape, cross-media measurement is critical to optimally targeting audiences.
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Decoding CTV: A Marketer-Driven Discussion on Obstacles, Enhancements, and Opportunities with CTV
Conference Highlights August 22, 2023Marketers feel it's important to define KPIs and efficacies to assess CTV measurement opportunities.
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Developing a Consumer Data Strategy: Leveraging Data Clean Rooms, Retail Media Networks, and AI
Conference Highlights August 22, 2023Kimberly-Clark expects to drive advantaged growth with a pseudonymized data environment.
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Driving Growth and Value Creation Through Analytics, Insights, and Technology
Conference Highlights August 22, 2023Procter & Gamble is leveraging behavioral data and AI tools to create brand communication that delivers profitable growth.
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The Next Chapter: The Future of Measurement in a Changing Ecosystem
Conference Highlights August 22, 2023A mindset shift from performance marketing to patience and partnership supercharged Hershey's measurement capabilities.
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A Digital-First Company’s Approach to Growth and Personalization
Conference Highlights July 19, 2023MTailor is doubling down on low-friction education to make its website more engaging to consumers.
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Digital Winners, Losers, and Trends
Conference Highlights July 19, 2023In a landscape of digital disruption, consumers and advertisers are cautiously optimistic about AI and search.
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How a Values-Based DTC Diaper Brand Has Taken the Industry by Storm
Conference Highlights July 19, 2023Hello Bello has grown its community online by listening to, supporting, and celebrating diverse voices.
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Overview of the 2023 ANA Digital & Social Media Conference
Conference Highlights July 19, 2023In this video, get a two-minute overview of the 2023 ANA Digital & Social Media Conference.
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Using the Super Bowl to Market to Diabetics
Conference Highlights July 19, 2023Dexcom’s Warrior program of real users drives it social media content strategies.
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Advertising Delivered: Building DoorDash's Retail Media Network
Conference Highlights July 18, 2023To achieve powerful marketing results, a digital platform should engage with customers and provide actionable insights.
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