Conference Highlights
-
Gaming and Web3: Brand Building in the New Frontier
Conference Highlights April 14, 2023Ally is building consumer engagement in the metaverse through gaming activations.
view -
Overview of the 2023 ANA Masters of Data & Technology Conference
Conference Highlights April 14, 2023In this video, get an overview of the 2023 ANA Masters of Data & Technology Conference.
view -
A Picture Is Worth a Thousand Words: Using Data to Tell the Story
Conference Highlights April 13, 2023Visualization empower data analytics storytelling.
view -
Future-Proofing Your Marketing Strategy
Conference Highlights April 13, 2023Emerging technologies are necessitating the future-proofing of marketing through reinvention.
view -
How GM Puts Trust at the Center of All It Does with Data
Conference Highlights April 13, 2023For GM, trust is the undercurrent of how it delivers data-driven experiences.
view -
Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Conference Highlights April 13, 2023Agility enabled by executive sponsorship and co-creation is crucial to successful digital transformation.
view -
Passion and Creativity + Data and Technology = Long Term Sustainable Growth
Conference Highlights April 13, 2023Customer relationships guide CURO's data optimization strategies.
view -
Ford Equation: New Product + Diverse Audiences = Business Growth
Conference Highlights February 17, 2023A mobile and social-driven media plan built a new, diverse customer base for Ford trucks.
view -
Media Is the Flywheel of Marketing Integration
Conference Highlights February 17, 2023The increasing shift toward marketing integration is making media the flywheel for growth.
view -
Molson Coors on Penetrating Culture
Conference Highlights February 17, 2023To win the cultural moments that matter, Molson Coors uses a marketing framework of integration, infiltration, and innovation.
view -
Overview of the 2023 ANA Media Conference
Conference Highlights February 17, 2023In this video get a two-minute overview of the 2023 ANA Media Conference.
view -
Welcome Remarks from L'Oréal's Shenan Reed at the 2023 ANA Media Conference
Conference Highlights February 17, 2023Marketers will elevate the quality of their media strategies when they put humans first.
view -
Designing a Global Media Practice to Drive ROI
Conference Highlights February 16, 2023Using best practice indices, Johnson & Johnson created an accountability system to improve ROI.
view -
Optimizing the Customer Journey via Data
Conference Highlights February 16, 2023Key to media optimization is being able to achieve identity resolution across consumer interactions.
view -
Resetting the Bar on Brand Communications
Conference Highlights February 16, 2023Reaching at least 90 percent of each multicultural group through resident multiculturally owned media creates more growth and value.
view -
What All Marketers Can Learn from Highly Regulated Industries
Conference Highlights February 16, 2023The growing focus on consumer protection makes it critical for marketers to be safety cars aiming for responsible relevance.
view -
Back to the Future: Big Data < Small Data
Conference Highlights February 9, 2023A marketing culture that focuses on “Me Commerce” will facilitate consumer data collection.
view -
How Not to Drown in the Web’s Sea of Sameness
Conference Highlights February 9, 2023The homogenization of shopping experiences has creative new opportunities for brands to inspire customers.
view -
Overview of the 2023 ANA Email Evolution Conference
Conference Highlights February 9, 2023In this video, get a two-minute overview of the 2023 ANA Email Evolution Conference.
view -
How to Leverage a Customer Data Platform (CDP) to Improve Customer Satisfaction
Conference Highlights February 8, 2023Amtrak is using its Customer Data Platform (CDP) to improve customer relations through email and cross-channel.
view