Conference Highlights
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Molson Coors on Penetrating Culture
Conference Highlights February 17, 2023To win the cultural moments that matter, Molson Coors uses a marketing framework of integration, infiltration, and innovation.
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Overview of the 2023 ANA Media Conference
Conference Highlights February 17, 2023In this video get a two-minute overview of the 2023 ANA Media Conference.
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Welcome Remarks from L'Oréal's Shenan Reed at the 2023 ANA Media Conference
Conference Highlights February 17, 2023Marketers will elevate the quality of their media strategies when they put humans first.
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Designing a Global Media Practice to Drive ROI
Conference Highlights February 16, 2023Using best practice indices, Johnson & Johnson created an accountability system to improve ROI.
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Optimizing the Customer Journey via Data
Conference Highlights February 16, 2023Key to media optimization is being able to achieve identity resolution across consumer interactions.
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Resetting the Bar on Brand Communications
Conference Highlights February 16, 2023Reaching at least 90 percent of each multicultural group through resident multiculturally owned media creates more growth and value.
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What All Marketers Can Learn from Highly Regulated Industries
Conference Highlights February 16, 2023The growing focus on consumer protection makes it critical for marketers to be safety cars aiming for responsible relevance.
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Back to the Future: Big Data < Small Data
Conference Highlights February 9, 2023A marketing culture that focuses on “Me Commerce” will facilitate consumer data collection.
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How Not to Drown in the Web’s Sea of Sameness
Conference Highlights February 9, 2023The homogenization of shopping experiences has creative new opportunities for brands to inspire customers.
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Overview of the 2023 ANA Email Evolution Conference
Conference Highlights February 9, 2023In this video, get a two-minute overview of the 2023 ANA Email Evolution Conference.
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How to Leverage a Customer Data Platform (CDP) to Improve Customer Satisfaction
Conference Highlights February 8, 2023Amtrak is using its Customer Data Platform (CDP) to improve customer relations through email and cross-channel.
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How Will Generative AI Affect CRM?
Conference Highlights February 8, 2023Generative AI is expected to accelerate the creative process and enable email marketers to drive more personalization.
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Keynote: Those Words, but Not Those Words
Conference Highlights February 8, 2023Message discipline and clearly defining target audiences are critical to building effective marketing communications.
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Use Templates and Focus Your Time on What Matters
Conference Highlights February 8, 2023For Cisco, adopting a template approach to email creation has boosted KPIs and customization.
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What Makes a Great Email Marketer?
Conference Highlights February 8, 2023An appreciation of all the email creativity disciplines is needed to master any one of them.
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Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach
Conference Highlights February 7, 2023To optimize email performance, create a formal test plan, test for impact, and compile/document results.
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Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI
Conference Highlights December 8, 2022Authentication of digital content is critical to ensuring the credibility of B2B brand marketing.
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One Company, One Voice — The Push and Pull of Branding in a Global Company
Conference Highlights December 8, 2022Creating a unified movie for your B2B brand requires the right mix of people, processes, creativity, and flexibility.
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Overview of the 2022 ANA B2B Marketing Conference
Conference Highlights December 8, 2022In this video, get a two-minute overview of the 2022 ANA B2B Marketing Conference.
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The Roadmap for Data Transformation and Creativity
Conference Highlights December 8, 2022Marrying creativity and data requires organizational transformation but produces optimum B2B marketing results.
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