Event Soundbites
-
The Win/Win/Win of Media Procurement
Event Soundbites May 2, 2023Media procurement should partner with agencies to build a cleaner digital media ecosystem.
view -
Driving Sustainable Growth
Event Soundbites May 1, 2023Long-term investment in building a strong enterprise brand adds value to a marketer’s portfolio of brands.
view -
Perspective from the Chair of the 4A's
Event Soundbites May 1, 2023The growth challenge for marketers is to deliver stability without being boring.
view -
Verizon’s Agency Compensation Approach
Event Soundbites May 1, 2023In determining agency compensation, marketers should start with a talent model.
view -
A Giant in Cyber Safety Rebrands Itself
Event Soundbites April 28, 2023After a merger between NortonLifeLock and Avast, the combined entity developed a new corporate brand overarching its portfolio of consumer brands.
view -
How Campari America Creates Brand Awareness Through Experiential Engagement
Event Soundbites April 28, 2023Campari Group is building brand engagement with customized experiential marketing.
view -
Overview of the 2023 ANA Brand Masters Conference
Event Soundbites April 28, 2023In this video, get a two-minute overview of the 2023 ANA Brand Masters Conference.
view -
Using Humor in Advertising: Take 5 Oil Change’s Approach
Event Soundbites April 28, 2023Being fundamental, distinctive, and true to its brand promise is driving explosive growth for Take 5 Oil Change.
view -
Have You Met Ernie? How Keebler Keeps Their Iconic Character Forever Young
Event Soundbites April 27, 2023When breathing new life into an iconic brand, it’s important to signal to consumers that something has changed.
view -
Mint Mobile: Stretching the Limits of Media for Hypergrowth
Event Soundbites April 27, 2023Leveraging media for brand hypergrowth requires flipping the script and for leadership to put its money where its mouth is.
view -
More Than Coloring: Putting Brand Purpose First
Event Soundbites April 27, 2023For Crayola, clarity of purpose is crucial to bring its brand DNA to life.
view -
The Fresh Market Brand Turnaround Story — The Power of Love
Event Soundbites April 27, 2023A key mission of The Fresh Market’s rebranding was to deliver a shopping experience anchored in joy and anticipation.
view -
Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape
Event Soundbites April 27, 2023Marketers should aspire to deliver cultural impact with their brand by bringing context into the creative process.
view -
FTC’s Stance on Artificial Intelligence
Event Soundbites April 26, 2023Daniel Kaufman, partner at law firm BakerHostetler, discusses the FTC’s position on artificial intelligence.
view -
Social Justice Claims in Marketing
Event Soundbites April 26, 2023David Mallen from Loeb & Loeb LLP talked about social justice claims in marketing and cited an example company reviewed by the National Advertising Division (NAD).
view -
Driving Data Ethics to Build Consumer Trust
Event Soundbites April 14, 2023Active monitoring of media strategies and partnerships is critical to brand safety and data ethics.
view -
Driving Effective Data Strategies Across Complex Organizations
Event Soundbites April 14, 2023In this session, PepsiCo's Zena Srivatsa Arnold shared best practices and key learnings for driving consistent and effective marketing across highly complex and matrixed global organizations.
view -
Driving Effective Data Strategies Across Complex Organizations
Event Soundbites April 14, 2023Building a vision with multiple inputs is key to driving effective data strategies across complex organizations.
view -
Gaming and Web3: Brand Building in the New Frontier
Event Soundbites April 14, 2023Ally is building consumer engagement in the metaverse through gaming activations.
view -
Overview of the 2023 ANA Masters of Data & Technology Conference
Event Soundbites April 14, 2023In this video, get an overview of the 2023 ANA Masters of Data & Technology Conference.
view