Conference Highlights
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Coca-Cola Shared Compliance Learnings
Conference Highlights August 23, 2023Transparency and fairness are preconditions for privacy consent.
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Overview of the 2023 ANA Data, Analytics, & Measurement Conference
Conference Highlights August 23, 2023In this video, get a two-minute overview of the 2023 ANA Data, Analytics, & Measurement Conference.
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Clorox’s Three Tips for Analytics Programs
Conference Highlights August 22, 2023Clorox is using a test and learn strategy to refine its measurement solutions.
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Cross-Media Measurement in a Digital-First Landscape
Conference Highlights August 22, 2023In a streaming landscape, cross-media measurement is critical to optimally targeting audiences.
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Decoding CTV: A Marketer-Driven Discussion on Obstacles, Enhancements, and Opportunities with CTV
Conference Highlights August 22, 2023Marketers feel it's important to define KPIs and efficacies to assess CTV measurement opportunities.
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Developing a Consumer Data Strategy: Leveraging Data Clean Rooms, Retail Media Networks, and AI
Conference Highlights August 22, 2023Kimberly-Clark expects to drive advantaged growth with a pseudonymized data environment.
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Driving Growth and Value Creation Through Analytics, Insights, and Technology
Conference Highlights August 22, 2023Procter & Gamble is leveraging behavioral data and AI tools to create brand communication that delivers profitable growth.
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The Next Chapter: The Future of Measurement in a Changing Ecosystem
Conference Highlights August 22, 2023A mindset shift from performance marketing to patience and partnership supercharged Hershey's measurement capabilities.
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A Digital-First Company’s Approach to Growth and Personalization
Conference Highlights July 19, 2023MTailor is doubling down on low-friction education to make its website more engaging to consumers.
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Digital Winners, Losers, and Trends
Conference Highlights July 19, 2023In a landscape of digital disruption, consumers and advertisers are cautiously optimistic about AI and search.
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How a Values-Based DTC Diaper Brand Has Taken the Industry by Storm
Conference Highlights July 19, 2023Hello Bello has grown its community online by listening to, supporting, and celebrating diverse voices.
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Overview of the 2023 ANA Digital & Social Media Conference
Conference Highlights July 19, 2023In this video, get a two-minute overview of the 2023 ANA Digital & Social Media Conference.
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Using the Super Bowl to Market to Diabetics
Conference Highlights July 19, 2023Dexcom’s Warrior program of real users drives it social media content strategies.
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Advertising Delivered: Building DoorDash's Retail Media Network
Conference Highlights July 18, 2023To achieve powerful marketing results, a digital platform should engage with customers and provide actionable insights.
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How a Challenger Brand Taps Data to Outflank the Competition
Conference Highlights July 18, 2023California Pizza Kitchen is focusing on boosting frequency through data-driven guest engagement.
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The Story Behind United Airlines’ Social Strategy Evolution
Conference Highlights July 18, 2023To regain the trust of the public and internet, United Airlines had to read the room and take calculated risks.
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Influencer Pay Equity Considerations
Conference Highlights July 17, 2023Be specific in your influencer deliverables and guidelines to ensure an equitable partnership.
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Overview of the 2023 ANA In-House Agency Conference
Conference Highlights June 14, 2023In this video, get a two-minute overview of the 2023 ANA In-House Agency Conference.
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Supporting an In-House Agency Studio Model
Conference Highlights June 14, 2023Novo Nordisk achieved instant scalability and overhead savings by adopting an outsourced studio model.
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Building Brand Value from Within
Conference Highlights June 13, 2023It’s important to hire in-house agency talent who can add to a company’s culture rather than just fit in.
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