Event Soundbites
-
Un”AI”Voidable: A Look at Influencer Marketing Beyond #Ad
Event Soundbites November 17, 2023Marketers now need to require disclosure from influences about their use of AI in content they produce.
view -
Advertisers Under Attack: How to Navigate an Evolving Privacy Landscape
Event Soundbites November 16, 2023The new business model for privacy compliance includes a cross-functional approach and building trust with consumers.
view -
Advice on AI’s Implications for Intellectual Property Law and How to Develop the Governance You Need
Event Soundbites November 16, 2023As AI continues to evolve, marketers will have to learn how to navigate the legal challenges of this technology.
view -
Choose Your Own (Adlaw) Adventure!
Event Soundbites November 16, 2023Venable partners Melissa Landau Steinman and Ellen Berge used the classic “Choose Your Own Adventure” book and game format to apply the laws regulating advertising and promotions to “adventures” (or, as we called them in law school, hypotheticals) — with the ultimate outcome of each determined by the audience!
view -
Navigating Encounters with the FTC and NAD in 2023: Discussing Ad Nauseam the Top 10 Successful Strategies and the Traps and Pitfalls
Event Soundbites November 16, 2023Best practices when appearing before the FTC and NAD include complying with deadlines and not pushing back on production.
view -
Year-End Ad Law Roundup: Legal Developments Related to Junk Fees, Endorsement Guidelines, ESG Claims, Health Product Claims, and AI
Event Soundbites November 16, 2023Marketers need to keep up with the rapid changes in advertising law to be able to win without losing.
view -
Girl Scouts Is Fostering a More Inclusive World for Girls and Women
Event Soundbites October 27, 2023The Girl Scouts’ marketing strategy is focused on elevating public perception from cookies to being a catalyst for future leaders.
view -
Key Takeaways from the 2023 ANA Masters of Marketing Conference
Event Soundbites October 27, 2023In this video, get key takeaways from the 2023 ANA Masters of Marketing Conference.
view -
Microtrends: Hidden Forces Shaping the Consumer of Tomorrow
Event Soundbites October 27, 2023The “footloose and fancy-free” generation is reshaping buying trends among young adults.
view -
Breathing New Life into an Iconic Brand from the Inside Out
Event Soundbites October 26, 2023Stanley Black & Decker went back to Craftsman’s roots to reboot the iconic tool brand it acquired from Sears.
view -
How 7-Eleven Supports Customers and Communities
Event Soundbites October 26, 2023The foundation of brand purpose should be a deep understanding of your customers.
view -
How Land O' Lakes Advocates on Behalf of Rural America
Event Soundbites October 26, 2023Promoting the vibrancy of rural communities will contribute to shared business growth.
view -
How to Be a Better Agency and How to Be a Better Client
Event Soundbites October 26, 2023Marketers can be better agency clients by building a culture of creative partnership and standing for something.
view -
Mastercard CMO’s Best Advice on How to Build Your Brand for the Future
Event Soundbites October 26, 2023Mastercard CMO Raja Rajamannar gave his best piece of advice for how marketers can evolve their brands and build a business that sustains long into the future.
view -
Merging Purpose-Driven Marketing with Gen Z DNA
Event Soundbites October 26, 2023To resonate with Gen Z, brand must create products and experiences with purpose.
view -
Passion Unleashed: Exploring New Horizons in Marketing
Event Soundbites October 26, 2023Marketers are turning to passion-based segmentation to connect with consumers in the new landscape of disruptive technologies.
view -
Tips for CMOs: How to Strengthen Your Relationship with the CEO
Event Soundbites October 26, 2023Being a marketing ambassador and having an enterprise perspective are key to CMOs building strong partnerships with their CEOs.
view -
Are B2B and B2C Marketing and Brand Evolution Really Different?
Event Soundbites October 25, 2023The fundamentals of B2B and B2C marketing are the same for achieving brand alignment and growth.
view -
Combining Insight and Creativity to Reinspire Purpose-Driven Marketing
Event Soundbites October 25, 2023To drive market and brand growth, Crayola is focusing on making creativity turnkey for parents and caregivers.
view -
The Art of Rebranding a Legacy Brand: How Hilton Found Success with “Hilton. For the Stay”
Event Soundbites October 25, 2023To rebrand itself in a travel industry that was a sea of sameness, Hilton chose the path of disruption versus optimization.
view