Conference Highlights
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Does Brand Awareness Affect Online Fundraising?
Conference Highlights February 14, 2019Feeding America used a traditionally slow giving period to test the correlation between brand awareness and donation levels.
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Hot Creative Ideas to Heat up Your Fundraising Results
Conference Highlights February 14, 2019Save the Children deploys pop-ups on its Web pages to retain potential donors and generated ideas.
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Implementing Long-Term Growth Plans at Nonprofits
Conference Highlights February 14, 2019When powering its brand-building campaign, Concern Worldwide U.S. defied conventional thinking by focusing first on direct marketing before using DRTV.
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Psssst…. Direct Response Teams: It’s Time You Added Planned Giving Lead Generator to Your Resume
Conference Highlights February 14, 2019The ASPCA uses cost-per-donor metrics to gauge the effectiveness of its acquisition (media) channels.
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Ronald McDonald House New York Reinvents its Share-A-Night Campaign
Conference Highlights February 14, 2019Identifying the offer was key to shaping the fundraising marketing campaign for Ronald McDonald House New York.
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How Charities and Agencies Can Better Collaborate: Four Tips
Conference Highlights February 13, 2019To optimize relationships with agencies, nonprofit clients should be clear with expectations, transparent, and prepared to share responsibility.
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