Event Video | Marketing Knowledge Center

How a Media Data Model Can Unlock Significant Value

Conference Session Videos August 18, 2021

Many times, marketers focus on high level campaign metrics as a way of defining success. In this video, learn how Ravi Patel, director of media products at PwC, helped marketing leaders understand what a connected media data model looks like and what value it can unlock.

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How to Measure and Optimize Sustainability-Focused Brand Messaging

Webinar Rewinds August 18, 2021

In this webinar, explore how brands using their platforms and influence to drive behavior change toward more sustainable lifestyles can effectively measure and optimize their messaging for credibility, talkability, influence, and action.

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Overview of the 2021 ANA Masters of Data & Technology Conference

Conference Highlights August 18, 2021

In this video, get a two-minute overview of the 2021 ANA Masters of Data & Technology Conference.

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Putting Customers at the Center of Digital Financial Services

Conference Highlights August 18, 2021

For Ally Financial, data fuels consumer-centric insights and inspires human connection.

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Putting Customers at the Center of Digital Financial Services

Conference Session Videos August 18, 2021

In this video, Ally Financial shared several principles that have guided its approach to data and technology, which has resulted in the development of digital tools to help customers achieve savings goals and digital games to promote financial literacy.

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Solving Cookie Disappearance, Measurement Bias, and Privacy Adherence with Reach and Frequency Prediction for Virtual Consumers

Conference Session Videos August 18, 2021

In this video, Marketing Evolution presented the challenges of, and solutions for, implementing a cross-channel media impact measurement software system in the age of rapid and disruptive changes in data-sharing policy.

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The Current State of Addressability

Conference Session Videos August 18, 2021

In this session, industry experts provide an update PRAM, an important initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.

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The Future of Data-Driven Marketing

Conference Highlights August 18, 2021

In a cookie-less world, first-party data will be a key currency in targeting and engaging consumers.

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The Future of Data-Driven Marketing

Conference Session Videos August 18, 2021

In this video, Salesforce SVP of Strategy for the Marketing Cloud Martin Kihn explained how the best global marketers are preparing for the new data revolution and future-proofing their customer relationships.

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The Next Frontier of Measurement

Conference Session Videos August 18, 2021

In this video, a panel of media experts came together to discuss the state of measurement today, emerging formats and channels, key metrics to consider for a holistic measurement strategy, and their perspectives on open standards and industry-wide collaboration.

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Digital Transformation in the Age of Disruption

Conference Session Videos August 17, 2021

In this video, Jennifer Brink at Bloomin’ Brands discussed how data-driven decisioning and the right technology empowered the company to successfully transform and meet business goals during a turbulent landscape, and what best practices brands can carry into the rest of 2021 and beyond.

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Guiding Principles for the Ethical Use of Data

Conference Highlights August 17, 2021

Democratization is key to the ethical use of data and building consumer trust.

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Guiding Principles for the Ethical Use of Data

Conference Session Videos August 17, 2021

In this video, IPG’s Sheila Colclasure offered recommendations to brands for pursuing an ethical approach to data, not just because it is the right thing to do, but because it also yields genuine benefits.

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How to Do Everything at Once: Table Stakes for Advertising in 2021

Conference Session Videos August 17, 2021

In this video, Melinda Han Williams, Chief Data Scientist at Dstillery, discussed how brands can tackle their digital advertising strategy by using a portfolio of targeting solutions to both prepare for the future and optimize for the best performance today.

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Lack of Data or Lack of Application? It’s Complex but Not Complicated

Conference Highlights August 17, 2021

Marketers need to have a P&L mindset and make sure most of their investments are measurable.

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Lack of Data or Lack of Application? It’s Complex but Not Complicated

Conference Session Videos August 17, 2021

In this video, Mayur Gupta, the CMO of Gannett/USA Today Network, shared how to drive stronger results and impact by addressing the marketing needs to connect the dots, system thinking, and break down silos.

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Mastering Your Data and Technology: A Marketing Imperative

Conference Session Videos August 17, 2021

In this video, Mastercard's Raja Rajamannar outlined the reasons why the marketing industry is on the precipice of a new era of marketing that will be defined by data and emerging 21st-century technologies. To succeed, marketers will have to master data intelligence and analysis as well as these emerging technologies.

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ROI to Sender with Advanced Addressable Direct Mail

Conference Highlights August 17, 2021

Adding direct mail to a multichannel campaign can drive gains in consumer engagement and ROI.

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ROI to Sender with Advanced Addressable Direct Mail

Conference Session Videos August 17, 2021

In this video, take look at insights from a new report on the direct mail market from MAGNA Global, entitled ROI to Sender.

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Spending Smarter: Data Strategies to Drive Sustainable Growth

Conference Session Videos August 17, 2021

In this video, Kimberly-Clark’s Zena Arnold shared best practices and key learnings for owning and maximizing first-party data so that the business can thrive in a complex digital world.

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