Event Video
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What’s Old Is New: Marrying Classic DM Principles with Facebook AI to Drive Efficiency
Webinar Rewinds October 27, 2021Increasingly, performance marketers are relying on Facebook’s AI to drive marketing efficiency. But is this bot really so hot … or is it not? We used good old fashioned direct marketing principles to put Facebook’s AI to the test, and the results may surprise you.
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AAPI Marketing Leadership: An “Industry ERG”
Conference Session Videos October 26, 2021The onset of the pandemic resulted in much hate being channeled toward the AAPI community. In this video, learn how a group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate.
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An Overview of the Once and For All Coalition
Conference Session Videos October 26, 2021In this video, the Once and For All Coalition shared its guiding principles and key objectives.
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ANA 2021 Multicultural Conference in Two Minutes
Event Soundbites October 26, 2021In this video, get a two-minute overview of the ANA 2021 Multicultural Conference.
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ANA SoundBites Crayola
Event Soundbites October 26, 2021Mimi Dixon, senior director of marketing at Crayola, explains how achieving diversity and equality is a journey, not a one-time goal, and it requires brands to be continuously moving forward.
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Building More Equal, Inclusive, and Active Communities: A Look a Nike’s Multi-Faceted Approach to Supporting Native American and Indigenous Communities
Conference Session Videos October 26, 2021In this video, Nike shared how it supports the Native American and Indigenous community through the Nike N7 Fund.
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Coloring a Diverse and Inclusive World
Event Soundbites October 26, 2021Tips for the diversity journey — use your voice, trust your gut, celebrate the wins, be uncomfortable.
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Coloring a Diverse and Inclusive World
Conference Session Videos October 26, 2021Crayola's Colors of the World pack includes 24 specifically formulated colors representing over 40 global skin tones. In this video, learn how an integrated marketing campaign was developed and communicated to the diverse world we see today to foster a sense of belonging and inclusivity.
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Hispanic Creative Done Right
Conference Session Videos October 26, 2021In this video, learn more about Círculo Creativo USA, a nonprofit organization founded in 1999 that is dedicated to supporting creativity in the U.S. Hispanic advertising market. The common mission is to improve the quality of creative work in the U.S. Hispanic market.
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Injecting Inclusion into the Creative Process
Conference Session Videos October 26, 2021In this video, learn how AIMM research has empirically proven through over 300,000 Cultural Insights Impact Measure (CIIM) evaluations of more than 400 brands, that cultural relevance is a key effectiveness driver boosting ads' sales and content preference.
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Powering Potential Through Cultural and Diversity Marketing
Event Soundbites October 26, 2021U.S. Bank’s purpose of powering human potential is at the heart of its diversity and inclusion efforts.
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Powering Potential Through Cultural and Diversity Marketing
Conference Session Videos October 26, 2021In this video, Della Ng at U.S. Bank discussed how the diversity, equity, and inclusion (DEI) lens is applied in marketing messaging and media, experiential activation, and community and employee engagement in several campaigns that deliver effective engagement and results.
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SeeHer Promotes Storytelling with Authentic Representation
Conference Session Videos October 26, 2021In this video, SeeHer shared advice for how to create accurate representations of women of color.
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The Rise of History’s Biggest Untapped Market — It’s Hiding in Plain Sight
Conference Session Videos October 26, 2021In this video, Age Wave shared insights on why and how to market to older adults.
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The System Is Broken: Marketing to the Now America
Event Soundbites October 26, 2021Disruption is needed to change the marketing ecosystem to accurately reflect today’s consumers.
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Jack Daniel’s on How to Extend LGBTQ+ Marketing Beyond Pride Month
Event Soundbites October 25, 2021Fabricia de Silva, multicultural marketing manager at Brown-Forman/Jack Daniel’s Tennessee Whiskey, shared her view on both the importance of ensuring LGBTQ+ are represented in marketing efforts beyond Pride Month and some of the ways the Jack Daniel’s brand accomplishes this.
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Black Voices Matter: Taking a Stand for Sonic Diversity
Conference Session Videos October 25, 2021In this video, SXM Media outlined the history of racial bias in audio including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.
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Celebrating AIMM’S Five Years of Proactive Change and Advancements in Multicultural and Inclusive Marketing
Conference Session Videos October 25, 2021Five years ago, at a time when the de-prioritization of multicultural and inclusive marketing was evident, the Alliance for Inclusive and Multicultural Marketing (AIMM) was launched. In this video, learn how AIMM has helped put diverse segments front and center in the marketplace since then.
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Connecting with Multicultural Audiences: CBSViacom’s Approach
Conference Session Videos October 25, 2021In this video, CBSViacom shared its approach to pursuing excellence in multicultural marketing.
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Diverse Storytelling of Asian Narratives Wins at the Box Office and What We Can Learn As Marketers
Event Soundbites October 25, 2021The diversity marketing lesson learned from Hollywood is to invest in consistently engaging niche audiences.
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