Event Video | Marketing Knowledge Center

A Deep Dive: Future of The Inbox (AMP, BIMI, Annotations)

Webinar Rewinds September 22, 2021

Today’s inbox experience continuously evolves, and marketers need to adapt to utilize these new technologies. In this webinar, learn more about new inbox technologies by looking closer at Gmail tab placement, AMP for email, BIMI and schema, and more.

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2021 ANA In-House Excellence Awards Virtual Presentation of Winners

Conference Session Videos September 21, 2021

The 2021 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.

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No Bore. No Snore. A B2B Podcast That Works.

Conference Session Videos September 21, 2021

Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this video, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.

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Google & Kellogg: How to Advance Equity, Diversity, and Inclusion Marketing Priorities

Webinar Rewinds September 16, 2021

In this webinar, learn how a century-old brand, Kellogg, was able to transform their marketing processes in a matter of months to advance their commitment to equity.

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How the Pandemic Tested Standard Textile's Brand Purpose

Conference Session Videos September 16, 2021

In this video, Judy Sroufe, VP of Standard Textile, described how the company developed and lived into its brand purpose.

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Motel 6: Living Purpose at Scale During a Pandemic

Conference Session Videos September 16, 2021

Throughout the pandemic, Motel 6 has turned its purpose into a verb both internally and externally. In this video, Rob Palleschi, CEO at G6 Hospitality, walked through the strategy Motel 6 has used to navigate a challenging year and discussed how the brand has supported its internal stakeholders and consumers.

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The Evolving TV Landscape in 2021

Webinar Rewinds September 16, 2021

In this webinar, get insights for campaign planning purposes from the latest data provided in FreeWheel's Video Marketplace Report and Effectv’s TV Viewership Report.

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Welcome to the ANA 1-Day Conference on Turning Purpose into a Verb through Brand Action

Conference Session Videos September 16, 2021

In this video, the ANA's Ken Beaulieu and Barkley's Lindsey DeWitte welcomed attendees to the ANA 1-Day Conference on Turning Purpose into a Verb through Brand Action.

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Data Privacy and Security Regulation Update

Conference Session Videos September 15, 2021

In this video, speakers from Reed Smith discussed data privacy and security, including regulatory policies and how marketers can protect themselves and their consumers.

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Disney Streaming: Making the Magic Happen with Marketing Science

Conference Session Videos September 15, 2021

In this video, Disney Streaming and Innovid teamed up for a conversation about how data is being woven into all aspects of marketing, from dynamic creative optimization to identity resolution.

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Future-Proofing Identity for a Privacy-First World

Conference Session Videos September 15, 2021

In this video, take a dive into the response to global consumer privacy concerns (both good and bad), what to expect next, and above all, what we collectively can and should do about it.

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How to Fuel Your Targeting

Conference Session Videos September 15, 2021

In this video, CMO Jarrod Jordan discussed how Iovate Health Sciences laid critical digital advertising systems in-house to target their consumers. He also discussed what is takes to be agile enough to compete against rising newcomers and the big players that dominate the industry.

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How to Monetize Influencer Marketing Campaigns

Webinar Rewinds September 15, 2021

In this webinar, Courtney Spritzer, CEO and co-founder of social media marketing agency Socialfly, covered the basics of influencer marketing, including how to get started, choosing the right influencers for your brand, and how to make sure your campaigns are set up for success.

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Managing User Privacy in Enterprise Media Operations

Conference Session Videos September 15, 2021

In this video, Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.

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The Growth of Privacy Legislation: State and Federal Implications

Conference Session Videos September 15, 2021

In this video, the ANA’s government relations team provides an overview on the explosive growth of privacy legislation in the states and the impact this will have on national privacy legislation.

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Strengthening Sales and Marketing Alignment Through Purpose

Conference Session Videos September 14, 2021

In this video, Lisa McLeod is the creator of Noble Purpose, a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation, and ignites emotional engagement. She discussed how sales and marketing can work together toward a greater common goal and good.

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Creative Personalization in the New TV and Video Landscape

Webinar Rewinds September 9, 2021

The role of video advertising is expanding rapidly with the digitalization of TV and video. In this webinar, learn why the key to enabling this transformation is personalized messaging and content in video; however, brand marketers face a myriad of challenges to overcome across the various video channels.

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Top Five Ways a CDP Can Better Your Marketing

Webinar Rewinds September 9, 2021

In this webinar, Abbas Makhdum with Oracle Unity dove into the five things to know before selecting your Customer Data Platform (CDP), the importance of consent management and real-time intelligence, and how you can take the wheel in your journey to be data-driven.

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A Dynamic Segmentation of Female Consumers During the Coronavirus Pandemic with Implications for Marketers

Webinar Rewinds September 2, 2021

Since March 2020, Meredith has conducted extensive research to understand how American women have been affected by the coronavirus pandemic. In this webinar, Meredith shared findings and implications for how marketers should conceptualize their target audiences and best engage with them.

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The Amazon Imperative: Impacts and Opportunities on Manufacturers' Go-to-Market Priorities

Webinar Rewinds September 1, 2021

In the B2B sector, Amazon is one of the world's largest distributors, completing over $25 billion in sales in 2020. In this webinar, learn about the implications for marketers and executives.

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