Event Video | Marketing Knowledge Center

Keynote Presentation: Our Common Goals Call for Collaboration Now

Conference Session Videos August 26, 2021

The nonprofit sector is steeped in doing what's right. It must now contend with a corporate sector that has had to rethink their contributions to the world and are now prioritizing social purpose. In this video, learn why now is the time for collaboration across the divide.

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Nonprofit Organization of the Year Award Celebration

Conference Session Videos August 26, 2021

In this video, Tracey Burgoon presented the 2021 ANA Nonprofit Organization of the Year Award to the International Fellowship of Christians and Jews. The award recognizes outstanding accomplishments by a nonprofit organization using data-driven marketing to advance its mission.

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Opening Remarks of the 2021 ANA Nonprofit Federation Summer Conference

Conference Session Videos August 26, 2021

In this video, Senny Boone and Elizabeth Nielsen delivered the opening remarks at the 2021 ANA Nonprofit Federation Summer Conference.

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Raise Voices or Raise Funds? Integrating Advocacy into Your Direct Response

Conference Session Videos August 26, 2021

industry experts discussed how to use advocacy to power up your fundraising. They shared the case of a direct mail acquisition campaign for Meals on Wheels America that paired the two and drove results up 68 percent.

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Strategies and Tips to Keep Your Direct Mail Program Thriving

Conference Highlights August 26, 2021

Nonprofits are generating direct mail savings through segmentation refinement and postage efficiencies.

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Strategies and Tips to Keep Your Direct Mail Program Thriving

Conference Session Videos August 26, 2021

In this video, speakers from The International Fellowship of Christians and Jews, Feeding America, and Save the Children discussed how their organizations continue to invest in and adjust their direct mail program strategies.

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Welcome Remarks at the 2021 ANA Nonprofit Federation Summer Conference

Conference Session Videos August 26, 2021

In this video, Kevin White, President and Chief Growth Officer of One & All, welcomed attendees to the 2021 ANA Nonprofit Federation Summer Conference.

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What People Really Want from Brands in This Post-Pandemic Moment

Webinar Rewinds August 26, 2021

In this webinar, Sarah O’Grady from Valassis provided a glimpse into the anxiety, resilience, and hope built up over the last year and reflected the cautious optimism that most people have about the future.

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How Clorox Is Embedding Sustainability into the Heart of its Business

Webinar Rewinds August 25, 2021

In this webinar, take a deep dive into what sustainability means to The Clorox Company and how it is activating its purpose and rallying every person and every brand to contribute toward an inclusive, sustainable world.

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PepsiCo’s Journey at the Intersection of Marketing and Sustainability

Webinar Rewinds August 25, 2021

In this webinar, Maddy Kulkarni, Global Marketing Director, Sustainability & Purpose at PepsiCo, shared the stage with four agencies that PepsiCo has been partnering with to advance its work in both environmental and societal issues.

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Up, Up, and Away!

Conference Session Videos August 25, 2021

In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

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Vaccinated! … Now What?

Conference Highlights August 25, 2021

Nonprofit strategists have focused on donor centricity and consistent messaging during the pandemic.

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Benchmarking Your Customer Experience Management Strategy

Conference Session Videos August 19, 2021

John Follett, Co-Founder and Chief Customer Success Officer of Demand Metric, shared stories about how brands are delivering exceptional experiences and provided a diagnostic tool to help evaluate your customer experience management (CEM) capabilities across 11 key dimensions.

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Strategies and Perspectives on Marketing to Small Businesses in 2022

Webinar Rewinds August 19, 2021

In this webinar, Cargo, the leading NA agency in helping enterprise brands market to small businesses, shares insights, data, and observations on what to expect in 2022 regarding NA small business customers.

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Using Attention Metrics to Outperform the Market

Webinar Rewinds August 19, 2021

In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.

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Beyond Campaign Data: How a Media Data Model Can Unlock Significant Value

Conference Highlights August 18, 2021

Marketers can optimize efficiencies by consolidating performance data and create a single source of truth.

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Data Strategies — From Overload to Insights

Conference Session Videos August 18, 2021

In this session, learn how marketers can turn their data overload into usable insights to shape future campaigns by understanding the metrics and KPIs that are actionable and most effective to their businesses.

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Driving the Movement to Zero Emissions

Conference Highlights August 18, 2021

Marketing’s job is to build better human connections through a trusted data-driven value exchange.

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Driving the Movement to Zero Emissions

Conference Session Videos August 18, 2021

Global CMO Deborah Wahl is the driving force behind a radical repositioning of the iconic General Motor's brand. In this video, learn how Deborah and her team have been charged with helping bring everybody in on the journey to an all-electric future as the company prepares to roll out 30 new electric vehicles.

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Good to Great: Using the Right Data Sources to Maximize Your Investments

Conference Session Videos August 18, 2021

In this video, Neustar’s Kayla Coutts and Google’s Nathalie Sun discussed how advertisers can design a good, better, best approach for marketing measurement while also maximizing their investments on Google properties.

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