Event Video
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How an #OffTheWall Ethos Embodies Purpose and Drives Brand Loyalty
Conference Session Videos August 4, 2021In this video, Kristin Harrer, Vans CMO, discussed how the brand looks to uplift, celebrate, and empower creative ambassadors and local communities to share their stories and amplify the power of creativity.
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How an Asian-American Agency Took a Stand Against Hate
Conference Highlights August 4, 2021To build alliances with the Asian American community, learn the facts, avoid othering, and act with purpose.
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How an Asian-American Agency Took a Stand Against Hate
Conference Session Videos August 4, 2021The agency IW Group shared the campaign that it undertook to combat anti-Asian hate during the pandemic.
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How Marketers Can Lead the DE&I Business Transformation Journey
Webinar Rewinds August 4, 2021Diversity, Equality, and Inclusion is not just good policy; it's good for all stakeholders. In this webinar, learn how marketers can lead the DE&I business transformation journey by learning from their role in digital transformation.
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Inspired by Service
Conference Session Videos August 4, 2021Unilever explored the advantages of taking a human-centric approach to engaging consumers and leveraging services and programs to inspire people to take action against societal challenges. In this video, the company shared case studies of brands having a positive impact on consumers’ lives.
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Inspiring Girls to Create a Better Tomorrow
Conference Session Videos August 4, 2021Ideas and inspiration can come from anywhere. In this video, Susan Warner, VP of talent and community engagement at Mastercard and founder of Girls4Tech, spoke about how the company is committed to motivating young girls to build STEM skills that will help them become leaders of tomorrow.
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Life Is Good: Optimism Over Adversity
Conference Session Videos August 4, 2021In this video, Michelle Bender, director of social and content at Life is Good, shared some key lessons and insights her brand learned as it navigated social media during the pandemic, when many people felt anxiety and negativity, emotions that run counter to Life is Good’s ethos of optimism.
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Measuring Impact of The World's Most Important Inspirational Messages
Conference Session Videos August 4, 2021In this video, James Slezak and Al Torres, both from media metrics technology firm Swayable, explained how brands can ensure their inspirational messages are creating the desired impact on consumers, and how they can measure the change in brand perception.
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Time to Get Personal with Purpose
Conference Session Videos August 4, 2021In this video, Sarah Kauss, founder of and executive chairperson at S’well, joined Ad Age’s E.J. Schultz to discuss how her brand has been communicating purpose for more than a decade and how making sustainability personal through products, content, and partnerships can drive powerful change.
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Using Human Truths in Brand Building
Conference Highlights August 4, 2021Pearle Vision has achieved brand growth by using human truths to connect emotionally with consumers.
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Using Human Truths in Brand Building
Conference Session Videos August 4, 2021In this video, Pearle Vision’s Doug Zarkin explained how the company used the power of small but meaningful human truths to succeed in a hyper-promotional category.
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Overview of the 2021 ANA Brand Masters: Inspirational Branding Conference
Conference Highlights August 4, 2021In this video, get a two-minute overview of the 2021 ANA Brand Masters: Inspirational Branding Conference.
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Accelerating the Good: How Kia Motors Amplifies Purpose and Drives Impact
Conference Highlights August 3, 2021To amplify purpose and drive impact, crystalize your brand’s core truth.
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Accelerating the Good: How Kia Motors Amplifies Purpose and Drives Impact
Conference Session Videos August 3, 2021In this video, Kia Motors shared how it used the Superbowl to bring awareness to issues facing disadvantaged youth.
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Build a Bigger Table: Diversity and Marketing
Conference Highlights August 3, 2021Investing in diversity equity and entrepreneurship is good for business.
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Build a Bigger Table: Diversity and Marketing
Conference Session Videos August 3, 2021In this video, Erin Harris of the tequila brand Lobos 1707 discussed the importance of diversity in the marketing industry.
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Driving Business Growth by Seizing 2021's Best TV Video Innovation
Conference Session Videos August 3, 2021In this session, Sean Cunningham, CEO at VAB, explained how the convergence of demographic trends with marketplace realities has made an audience-first approach a lucrative opportunity for marketers in 2021 and beyond.
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Empathy at Scale
Conference Session Videos August 3, 2021In this video, learn how Twitter helped Mondelēz bring personalized connections to life through the #EmpathyEngine — a first-to-market, custom solution designed to deliver personalized experiences between a brand and a consumer.
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Conference Highlights August 3, 2021Understanding target consumers’ expectations is critical to achieving brand impact and social good.
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Good on the Ground: How TOMS Is Continuing to Lead the Future of Profit and Purpose
Conference Session Videos August 3, 2021In this video, Amy Smith of TOMS shared how her brand updated its impact model, shifting away from its one-for-one model to one focused on funding grassroots organizations improving society at the local level.
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