Event Video
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Closing Remarks: That's a Wrap — Highlights of the Hybrid Conference
Conference Session Videos August 27, 2021In this video, conference chairs highlighted key takeaways from the multitude of sessions as well as notable discussions that arose over the conference.
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Examples of Exceptional Donor Experiences in Direct Response
Conference Session Videos August 27, 2021In this video, four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.
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How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy
Conference Session Videos August 27, 2021In this video, learn how Defenders of Wildlife tasked Data Axle's nonprofit team with creating a unique CTV campaign to raise brand awareness, engage prospective donors, and boost fundraising during the 2020 holiday season.
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Overview of the 2021 ANA Nonprofit Federation Summer Conference
Conference Highlights August 27, 2021In this video, get a two-minute overview of the 2021 ANA Nonprofit Federation Summer Conference.
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Pave the Way for a Cookie-Less World
Conference Session Videos August 27, 2021After years of relying on third-party cookies for insights on consumer behaviors, the marketing and advertising industries are being forced to pivot. In this video, gain a better understanding of what the cookiepocolypse could mean for your organization's fundraising initiatives.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Conference Highlights August 27, 2021One of ANA’s top legislative goals impacting nonprofits is getting a national standard for data privacy.
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Postal Rates and Data Privacy — Summer Heat for Top Issues
Conference Session Videos August 27, 2021In this video, get a brief update on the latest from Washington impacting your ability to raise funds — increasing postal rates and the current privacy debates at the federal and state levels.
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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Conference Highlights August 27, 2021A nonprofit’s brand is a key differentiator in competing for the hearts and minds of donors.
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Revitalizing a Legacy Brand in an Increasingly Competitive Landscape
Conference Session Videos August 27, 2021In this video, learn how Easterseals President and CEO Angela F. Williams has leveraged her years of leadership in the corporate and nonprofit sectors to re-energize the organization's brand through marketing and advocacy strategies designed to broaden equity, inclusion, and access for the one in four Americans living with disability today.
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Brand Activation Legal Committee: August 2021
Conference Session Videos August 26, 2021For the August meeting, Finnegan provided updates on recent NAD and NARB decisions, class action and Lanham Act trends, and recent FTC enforcement.
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Building Up Recurring Revenue You Can Count On
Conference Session Videos August 26, 2021In this video, the USO and its partner MissionWired described how it has cultivated a base of recurring donors.
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Collaborate to Win: How Brand and Performance Marketing Work Together
Webinar Rewinds August 26, 2021In this webinar, presenters walked through the key differences of what a brand agency and performance marketing agency can offer, why you need both, and how to create processes and workflows between each counterpart to drives results.
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Connecting Across Cultures: Marketing Authentically to Diverse Donors
Conference Highlights August 26, 2021To be successful, multicultural fundraising has to be an enterprise-wide effort with authenticity.
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Connecting Across Cultures: Marketing Authentically to Diverse Donors
Conference Session Videos August 26, 2021In this video, speakers from ALSAC/St. Jude Children’s Research Hospital, the AARP, and Kerux Group discussed how they developed their organizations' multicultural marketing and fundraising programs, using the best and most authentic campaigns to reach donors of diverse communities.
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Digital Transformation: Building a Program for the Road Ahead
Conference Highlights August 26, 2021Having the right team in place should be the first step in the digital transformation of fundraising programs.
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Digital Transformation: Building a Program for the Road Ahead
Conference Session Videos August 26, 2021In this video, speakers from Mothers Against Drunk Driving (MADD) and RKD Group examined how digital transformation is crucial for building a successful fundraising program for the years ahead.
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Fire Up Your Email Program: Automation, Strategy, Creative
Conference Session Videos August 26, 2021In this video, Central Park Conservancy shared the strategy behind revamping its email program, including its new approach to messaging and design, its deep dive on solving deliverability issues, and how it implemented marketing automation.
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Keynote Panel: Making DEI a Journey, Not a Destination
Conference Highlights August 26, 2021For nonprofits, the ultimate goal of diversity training is shifting mindsets and culture.
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Keynote Panel: Making DEI a Journey, Not a Destination
Conference Session Videos August 26, 2021Fostering diversity, equity, and inclusion in the workplace is not as simple as filling a quota or checking off boxes. In this video, learn why understanding the benefits of DEI efforts and nurturing the right culture are important steps toward this evolution.
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Keynote Presentation: Our Common Goals Call for Collaboration Now
Conference Highlights August 26, 2021The events of 2020 have amplified the need for increased collaboration between the nonprofit and corporate sectors.
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