Event Video
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Building Local Brand Relevance as a Global Brand
Conference Session Videos August 11, 2021In this video, 3M explained how its work to provide N95 respirator masks to Canada during the pandemic increased its standing in the country and ultimately led to a significant boost in metrics such as purchase intent.
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Innovation and Ideation
Conference Highlights August 11, 2021Improvisation skills can help you effectively ideate in the moment with your audience.
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Innovation and Ideation
Conference Session Videos August 11, 2021In this session, Second City used the fundamentals of improvisation — the same skills its actors use on stage — to show marketers how it can be applied to the ideation process by using the mentality of failing hard and failing fast.
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Inspiring a New Generation of Outdoor Athletes
Conference Highlights August 11, 2021Merrell added influencers to its retail marketing mix to launch a pandemic-inspired hiking footwear product.
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Inspiring a New Generation of Outdoor Athletes
Conference Session Videos August 11, 2021In this video, Merrill shared how it built its brand through retail specific programs and products designed to meet the niche needs of everyone from hardcore hikers to people looking for comfortable shoes to take less adventurous walks.
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Opening Remarks of the 2021 ANA Brand Activation & Creativity Conference
Conference Session Videos August 11, 2021In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Brand Activation & Creativity Conference.
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Protecting Your Brand from Online Disinformation through Contextual Intelligence
Webinar Rewinds August 11, 2021In this webinar, presenters discussed the importance of tackling disinformation head on, use cases for leveraging such solutions, and what actionable steps brands and agencies can take to safeguard ad spend and help mitigate exposure to harmful disinformation risks on news sites globally.
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Redefining the Retail Experience
Conference Highlights August 11, 2021Marketers need to understand consumers’ autopilot to achieve desired purchasing behavior.
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Redefining the Retail Experience
Conference Session Videos August 11, 2021The Retail Experience is constantly evolving to address changes in customer and business needs. McDonald's and The Marketing Store shared how leaning into consumer insights and behavior is helping them convert bold, brand-led ideas into transactions at retail.
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The Future of Influencer Marketing: Virtuals and the Metaverse
Conference Highlights August 11, 2021Consumer trust in virtual influencers is built through utility and compelling storylines.
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The Future of Influencer Marketing: Virtuals and the Metaverse
Conference Session Videos August 11, 2021This session, hosted by the head of the ANA’s influencer marketing practice, explored how different brands tap creator creativity across the major platforms and how they leverage different brand activation strategies from shoppable commerce and content to experiential and loyalty/rewards to drive growth.
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Three Secrets to Spark Brand Activation That Resonates
Conference Session Videos August 11, 2021In this video, learn how the Resonate Ignite Platform(TM) delivers dynamic, deep, consumer privacy-safe data to fuel creativity and spark innovation through AI-driven consumer insight.
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Brand Activation Legal Webinar: August 2021
Webinar Rewinds August 10, 2021In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.
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Executing the Big Idea Through to the Point of Purchase
Conference Highlights August 10, 2021ECHO is leveraging digital to give its distributors the tools to be in sync with the customer journey.
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Executing the Big Idea Through to the Point of Purchase
Conference Session Videos August 10, 2021In this video, speakers from BrandMuscle and ECHO Inc. shared how brands can use channel marketing programs to improve the customer experience across independent distribution points, giving customers the local experience they need to complete the path to purchase, leave rave reviews, and become repeat buyers.
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Fueled by the Future
Conference Session Videos August 10, 2021Learn how Engine Shop is re-focusing experiential intent on building platforms for soulful assemblage around brand purpose versus brand product to incite and nurture the meaningful connections.
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Serta: Innovation at Every Touchpoint
Conference Session Videos August 10, 2021In this video, Laura Brewick discussed how her team combined fun imagery and messaging with informative data points to educate consumers about how Serta’s new product line would address their top need and drive them to purchase.
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Partnership for Responsible Addressable Media: Community Update
Webinar Rewinds August 6, 2021In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.
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Recruiting and Onboarding in a Virtual or Hybrid Environment
Webinar Rewinds August 5, 2021In this webinar, hear directly from talent and organization management experts about a variety of best practices for recruiting and onboarding an empowered and diverse workforce in a virtual world.
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Building A Foundation of Trust to Bring More Value to Your Consumers in a Physical and Digital World
Conference Session Videos August 4, 2021In this video, Jill Cress, VP of Consumer Marketing at PayPal, shared trends on consumer behavior coming out of the pandemic to explore the consumer mindset on how they are thinking about their relationship with money, paying, and shopping in a post-pandemic world.
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