Event Video | Marketing Knowledge Center

Strategies That Reset the Data and Technology Stage for 2022

Conference Session Videos August 17, 2021

Consumers underwent a stunning pace of change in 2020 and 2021, making the freshest consumer data a crucial ingredient to success. In this video, Resonate shared use cases that drive growth through using relevant predictive and advanced data and deep, AI-driven human understanding.

view

The Martech Ecosystem: What You Need to Know Right Now

Conference Highlights August 17, 2021

Aggregation is the new mandate for equipping MarTech to better support corporate operations and growth.

view

The Martech Ecosystem: What You Need to Know Right Now

Conference Session Videos August 17, 2021

The landscape of marketing technology solutions is vast and rapidly expanding. In this video, learn more about the martech ecosystem that has grown to feature over 8,000 entities and marketers that are increasingly dependent on these technologies to deliver value to their customers.

view

Welcome to the 2021 ANA Masters of Data & Technology Conference

Conference Session Videos August 17, 2021

In this session, ANA CEO Bob Liodice welcomed attendees to the 2021 ANA Masters of Data & Technology Conference.

view

Bringing 5G to Life: Using Creative, Immersive, and Inclusive Storytelling to Drive 5G Consumer Education and Innovation

Conference Session Videos August 12, 2021

In this video, Verizon shared how it educated consumers on the benefits of its 5G network by creating immersive experiences and leveraging key cultural moments, including the Super Bowl and the Oscars.

view

Creativity for Good: Activating a Brand Asset with Purpose

Conference Session Videos August 12, 2021

In this video, Aflac described the process of creating My Special Aflac Duck, an interactive plush robot designed to comfort pediatric cancer patients.

view

Crisis Shapes Character and Fuels Creativity: Lessons from Cannes Lions 2021

Conference Session Videos August 12, 2021

In this video, Brad Alperin from ad agency dentsu shared key ideas gleaned from the 2021 Cannes Lions Festival of Creativity, new expectations for brands and agencies around authenticity and impact, and lessons learned from award-winning work to help brands drive growth.

view

Empowering Creativity for All to Create Change

Conference Session Videos August 12, 2021

In this video, Stacy Martinet, Adobe VP of marketing strategy and communications, shared Adobe's commitment to Creativity for All, the ways this is being brought to life through customers and the community, and why it's important for everyone to share their unique perspectives with the world.

view

Heading out Again: A Brand’s Guide to Engaging and Activating Consumers in the New Normal

Conference Session Videos August 12, 2021

In this video, Sarah O’Grady from Valassis, a marketing technology firm, explained how brands can reconnect with consumers based on research from parent company Vericast’s 2021 Consumer Intel Report. In this video, Sarah O’Grady with Valassis discussed new, survey-based research from Vericast’s 2021 Consumer Intel Report. She provided a glimpse into the anxiety, resilience, and hope built up over the last year and how it reflects the cautious optimism that most people have about the future.

view

How Lego Maintains Creative Inspiration in a World of Digital Reinvention

Conference Session Videos August 12, 2021

In this video, James Gregson, digital creative director at The LEGO Group, discussed where his creative inspiration comes from.

view

Make it Funomenal

Conference Session Videos August 12, 2021

Radio Flyer shared five key principles that can help brands design and build a “FUNomenal” organization.

view

Overview of the 2021 ANA Brand Activation & Creativity Conference

Conference Highlights August 12, 2021

In this video, get a two-minute overview of the 2021 ANA Brand Activation & Creativity Conference.

view

Some Trends in Sponsorship

Conference Session Videos August 12, 2021

In this video, Kore Software and Hookit shared insights on sponsorship marketing, including the state of brands’ measurement capabilities and performance-based sponsorships.

view

Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand

Conference Highlights August 12, 2021

For Ulta Beauty, building real customer connections has meant nurturing physical, digital, and emotional spaces.

view

Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand

Conference Session Videos August 12, 2021

In this video, Karla Davis shared highlights from Ulta’s ongoing transformation, moving the brand from functional to emotional and purpose-driven. She talked about the brand’s approach to storytelling and creating experiences that highlight brand purpose in a meaningful way for consumers.

view

Becoming Innovative and Creative with Experiential Activation in the Age of COVID

Conference Session Videos August 11, 2021

In this video, Heineken’s Borja Manso Salinas discussed two innovative and creative marketing campaigns the brand implemented during the 2020 pandemic.

view

Brave Dialogues: Change or Checking the Box? Making the Case for Diversity in Marketing

Webinar Rewinds August 11, 2021

What can brands do to step up their diversity and inclusion efforts? There is a growing perception within society that marketing is falling short on its ability to be inclusive. In this webinar, learn about the main challenges, opportunities, and latest best practices in this space.

view

Building a Heritage Brand Through Doing and Saying

Conference Highlights August 11, 2021

Sun-Maid reimagined brand growth with a “do” stance that connected consumers’ heads and hearts.

view

Building a Heritage Brand Through Doing and Saying

Conference Session Videos August 11, 2021

In this video, Fernando Herrera, vice president of marketing at Sun-Maid, shared the story of how its Board of Imagination came to life. The company had achieved 98 percent awareness, but still essentially had a relevancy opportunity.

view

Building Local Brand Relevance as a Global Brand

Conference Highlights August 11, 2021

When activating internationally, it’s critical for brands to demonstrate relevance to local needs.

view