Event Video
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Seasonal Marketing in the Midst of the Pandemic at Lowe’s
Conference Highlights October 6, 2021Lowe’s reframed its marketing to sell both destination and products.
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Seasonal Marketing in the Midst of the Pandemic at Lowe’s
Conference Session Videos October 6, 2021In this video, Lowe’s showcased some of the seasonal marketing efforts it has undertaken since the onset of the pandemic.
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The Next Revolution: Customer Value
Webinar Rewinds October 6, 2021In this webinar, learn how investors view customer value, how they measure it, and what skills, capabilities, data, and tools an organization needs to execute successfully on realizing the full potential of its customer base.
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The NFL’s Playbook for Transforming into a Force for Good
Conference Session Videos October 6, 2021In this video, the NFL shared how it’s answering the call to do good, with help from its community partners, enabling the brand to be even more influential and drive positive impact.
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The NFL’s Playbook for Transforming into a Force for Good
Conference Highlights October 6, 2021Obsessing about knowing your customers is a prerequisite for building cultural connections and brand love.
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Unlocking Transformational Growth Through a Media-Plus Strategy
Conference Session Videos October 6, 2021In this video, learn how long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.
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Where to Next with Experiential Marketing: A Year-Long Journey
Conference Session Videos October 6, 2021Each quarter, this year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.
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ANA 2021 Masters of Marketing Conference DE&I Kickoff Sessions Compilation
Conference Highlights October 5, 2021Advancing diversity, equity, and inclusion is a key priority and growth opportunity for the marketing industry.
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Inaugural ANA Virtual Supplier Diversity Fair: Meet Black-Owned Media Companies
Conference Session Videos October 1, 2021The inaugural Virtual Supplier Diversity Fair highlighted black-owned media companies. In this video, representatives shared overviews of their companies and discussed the ways they can help brands grow and drive business results.
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Get the Scoop: Find Out Who’s a 2021 Genius Awards Finalist
Webinar Rewinds September 30, 2021In this webinar, the ANA and Neustar announced the 2021 ANA Genius Award finalists. These awards honor the most creative, progressive, and data-driven marketing organizations for excellence in analytics across four key categories: Growth, Innovation, Adoption, and Storytelling.
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Growth Marketing: The Most Effective B2B Campaign of the Year
Webinar Rewinds September 30, 2021In this webinar, learn how Trelleborg brought its SmartPort portfolio of digital offerings to market with Stein IAS as its brand-to-demand agency partner, building it to nearly 10% of total revenue in a single year and exceeding all targets along the way.
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How Consumers Make Buying Decisions and Why You Should Care
Webinar Rewinds September 29, 2021In this webinar, learn how the brain makes a buying decision, the science behind getting a decision to stick, and why we should be less concerned with demographics and more concerned with psychographics.
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AIMM: Forecasting Improvements in Multicultural Data
Conference Session Videos September 23, 2021In this video, AIIMM discussed its progress on multicultural data transparency and quality, multicultural commitments made, how to measure improvement, and plans for increasing the quality of race/ethnicity data that’s critical to getting culturally relevant advertising campaigns to the right consumers.
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Brand Activation Legal Committee: September 2021
Conference Session Videos September 23, 2021For the September's meeting, BakerHostetler provided updates on recent NAD decisions, class action trends, and recent FTC enforcement.
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Connecting Experiences for ABX Transformation
Webinar Rewinds September 23, 2021In this webinar, Caroline Caldwell, Director, B2B Strategy at Merkle B2B, shared the five-step methodology and activation framework to building a high-performance ABX strategy at your company.
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Enterprise Digital Customer Personalization at American Express
Conference Session Videos September 23, 2021In this video, American Express explained how its Orchestra platform helps provide customers with personalized experiences.
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How to Leverage Influencers in your Holiday Campaigns
Webinar Rewinds September 23, 2021In this webinar, Peter Kennedy and Kelsey Formost, both with influencer marketing and social listening platform Tagger Media, shared how brands can leverage influencer partnerships to take a shortcut to consumer trust during an ad-saturated time of year.
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Leveraging Multichannel Innovation at the United States Postal Service: 2022 and Beyond
Conference Session Videos September 23, 2021In this session, Chris Karpenko of the USPS discussed how to establish existing measures of success from the multichannel data marketer lens and how to keep those metrics in line with expectations for new products.
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Personalization at PepsiCo: Using Data and Agility to Build Consumer Centricity
Conference Session Videos September 23, 2021In this video, PepsiCo discussed its approach to consumer-centricity and the importance of using data to create personalized messages and consumer programs that drive engagement and loyalty.
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The Necessary Evolution of CRM to CXM: Ford Motor Company
Conference Session Videos September 23, 2021In this video, Kim Reedy, CRM strategy manager at Ford Motor Company, shared tips and insights for marketers looking to develop their customer relationship management (CRM) strategy into a customer experience management (CXM) strategy.
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