Event Video
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The Advertising Lawyer and the Terrible, Horrible, No Good, Very Bad Year
Conference Session Videos November 16, 2021Alexander is back. As if a bad day wasn’t enough, what a year he’s been through. In this video, learn about key contractual clauses and other tips that helped our burnt-out advertising lawyer make it through a bad year and what he’s planning to rely on in the year to come.
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The Future State of Advertising: Ad Tech Developments and Privacy-Enhancing Technologies
Conference Session Videos November 16, 2021In this video, Loeb & Loeb LLP outlined some of the ways emerging ad technology can help brands and their legal teams remain compliant with new and sometimes inconsistent legal requirements, enhancing consumer privacy while still effectively targeting consumers with relevant ads.
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Basics of Advertising: A New Take on Substantiation, Disclosures, and Social Media
Conference Session Videos November 15, 2021In this video, Gonzalo Mon, partner at Kelley Drye & Warren LLP covered important principles of advertising law, including prerequisites to prove expressed and implied claims in branded ads, the type of proof required for these claims, and how to make disclosures.
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Cause Marketing
Conference Session Videos November 15, 2021In this video, learn about the latest developments affecting cause marketing, including charitable sweepstakes, legislative initiatives for online fundraising platforms, and the convergence of cause marketing with sustainability and environmental social governance (ESG) programs.
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Earned Media and Advertising: Legal Issues and Mitigation Strategies
Conference Session Videos November 15, 2021In this session, Margaret Esquenet from Finnegan, Henderson, Farabow, Garrett & Dunner, LLP explored other options for companies to get their message across beyond paid advertising or branding.
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Gaming, Gambling, and Fantasy Sports
Conference Session Videos November 15, 2021This session gave a broad but detailed overview of the laws, rules, and regulations around gaming, gambling, and fantasy sports that will attempt to cut through the clutter and provide a structured thought process within which to advise clients conducting business in these areas.
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Global Marketing: Sweepstakes, Contests, Hot Topics, and Cultural Mishaps Along the Way
Conference Session Videos November 15, 2021This Global Advertising Lawyers Alliance sponsored panel featured speakers from Canada, India, Mexico, and the Netherlands. The panelists provided an overview of sweepstakes and contests in their country and then cover the latest hot topics in advertising and marketing law.
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Influencer Agreements and Enforcement and the Agency’s Social Data and Activation Technology
Conference Session Videos November 15, 2021In this video, hear from a panel on what businesses should be doing to protect themselves from investigations or [gasp!] lawsuits seeking civil penalties for failing to toe the line with their influencer marketing tactics.
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Live Entertainment and Experiential Marketing
Conference Session Videos November 15, 2021In this video, panelists from Mastercard, Vivid Seats and WarnerMedia offered their insights on how they were able to navigate around COVID-19 challenges surrounding experiential marketing activations and campaigns.
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B2B, Sustainability, and Brand Health: Key Considerations for Brand Marketers
Webinar Rewinds November 11, 2021Coinciding with COP26, where world leaders gathered to address the climate crisis, Bloomberg Media explored several questions about the climate through a business lens in this webinar.
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Brand Activation Legal Committee: November 2021
Conference Session Videos November 11, 2021For November’s meeting, Loeb & Loeb presented on recent NAD/NARB decisions, federal litigation, and recent FTC enforcement and updates.
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ANA Data & Direct Marketing Committee Meeting
Conference Session Videos November 10, 2021In this video, hear from industry experts on the latest research into direct marketing and on how the lines between digital marketing and direct mail have blurred.
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ANA Virtual Supplier Diversity Fair: Meet LGBT-Owned Companies
Conference Session Videos November 10, 2021The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. November’s Virtual Supplier Diversity Fair highlighted LGBT-owned companies, including media companies, agencies, and marketing services providers.
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Developing an Internal Agency Winning Team Culture
Webinar Rewinds November 10, 2021In this webinar, discover how to inspire and grow an internal agency team that will drive unprecedented business results, crush big goals, and even thrive during critical and difficult moments — a team built to withstand a pandemic.
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Three Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding
Webinar Rewinds November 4, 2021In this webinar, learn how understanding multicultural consumers can help you drive revenue, optimize ad spend, and meet your KPIs.
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AAPI Marketing Leadership: An “Industry ERG”
Conference Session Videos November 3, 2021The onset of the pandemic resulted in much hate being channeled toward the AAPI community. Learn how a group of more than 20 AAPI marketers including Sephora, Verizon, Reckitt, Charles Schwab, and Google came together to develop a response to Stop Asian Hate.
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How the American Heart Association Connects with and Empowers the Hispanic Community with "Stay Fuerte for All"
Conference Session Videos November 3, 2021In this video, the American Heart Association explained how it strove to fight vaccine hesitancy in the Hispanic community.
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Agency Management as a Risk Mitigation Tool
Webinar Rewinds October 28, 2021Brands usually implement agency-management initiatives with two goals in mind: rationalizing and elevating agency relationships, and driving cost efficiencies to optimize spend. This panel discussion demonstrated how enterprise agency management tools can mitigate risk related to a number of issues.
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Reimagining Customer Experience
Conference Session Videos October 28, 2021Speakers at the October 2021 ANA Customer Experience committee meeting discussed the role of artificial intelligence and machine learning in marketing and in B2B customer experience trends.
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The State of the Audio Landscape and How to Engage New Audiences
Webinar Rewinds October 28, 2021In this webinar, National Public Media vice president of marketing Lamar Johnson and NPR associate director of audience insights Susan Leland dove into the state of the audio landscape today, where it’s headed, and the impact it can deliver for your brand.
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