Event Video
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Domino's Bold Digital Transformation
Conference Session Videos July 18, 2024In this video, Domino’s explored how its culture of innovation is inspired by customer tensions.
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Domino's Bold Digital Transformation
Conference Highlights July 18, 2024Alignment of core brand messages and consumer tensions is key to unlocking engagement and innovation.
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Driving Ballet Ticket Sales with Innovative Creative
Conference Session Videos July 18, 2024In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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Everything You Need to Know About Building an In-House Agency
Conference Session Videos July 18, 2024In this video, Pfizer’s Joshua Palau discussed what he has learned during a career building in-house agencies, sharing which models are most viable and key principles all companies need to consider when developing their own in-house agency.
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Harnessing AI and Machine Learning in Customer Data Platforms for Dynamic Campaign Activation
Webinar Rewinds July 18, 2024As brands engage with older adults, it’s crucial to adopt ethical marketing practices that build trust and respect. In this webinar, speakers explored effective strategies for marketing to older adults while avoiding common pitfalls.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Conference Session Videos July 18, 2024In this video, learn how El Pollo Loco put in place a marketing plan that serves as the bedrock of their strategy and allows for nimbleness that’s earned them creator partnerships that have gained national media attention.
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How El Pollo Loco Puts Creators at the Heart of Its Brand
Conference Highlights July 18, 2024Content creators are central to El Pollo Loco’s marketing strategy to engage future consumers through cultural relevance.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Conference Session Videos July 18, 2024In this video, MANSCAPED CMO Marcelo Kertész discussed the brand's bold transition from performance marketing powerhouse to brand marketing machine.
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How MANSCAPED Shifted to an Omnichannel Brand Marketing Approach
Conference Highlights July 18, 2024Optimizing omnichannel engagement requires rebalancing the performance and brand marketing mix.
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National Geographic — The Original Social Storyteller for Fans and Brands
Conference Session Videos July 18, 2024In this session, world-renowned photographer and Emmy-nominated director Keith Ladzinski and National Geographic VP of Social Media, Tulani André, explored the powerful opportunity for brands to authentically be part of social media storytelling.
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Navigating Commerce Disruption: Unleashing Opportunities for Marketers
Conference Session Videos July 18, 2024In this video, Publicis Groupe explored the disruptive forces shaping commerce and uncovered the untapped opportunities to help brands navigate the transformation of ecommerce.
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Navigating the Future: Pfizer’s Innovative Approach to Performance Media
Conference Highlights July 18, 2024A hybrid agency model that maximizes media performance begins with an opportunities audit and a framework for results.
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Breaking Taboos with Humor
Conference Session Videos July 17, 2024In this video, hear how Kevin Hart's global entertainment company Hartbeat brought comedy and social expertise to its successful branded content campaign with P&G Venus razors.
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Connecting with Female Audiences Through Podcasts
Conference Session Videos July 17, 2024In this video, Audacy shared insights demonstrating the business impact of forging authentic connections with fans of women’s sports — with a focus on podcasts.
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How Hartbeat Used Comedy to Destigmatize Intimate Grooming with P&G
Conference Highlights July 17, 2024Comedy was instrumental in destigmatizing a campaign for intimate hair grooming.
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How JBL Amplified Brand Impact Through Targeted Activations
Conference Session Videos July 17, 2024In this video, JBL, a leader in audio products, successfully engaged diverse subcultures through targeted activations, partnering with artists and athletes to create authentic connections and drive brand impact.
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Six Tips for Aspiring Futurists
Conference Session Videos July 17, 2024The role of a futurist is to help us to prepare for a future that feels uncertain by allowing us to imagine what the world might look like in the years ahead. Doing so can be especially helpful for businesses. In this video, Jen Brace, chief futurist at Ford, shared six tips for thinking like a futurist.
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Six Tips for Aspiring Futurists
Conference Highlights July 17, 2024Thinking like a business futurist is about preparation, not prediction.
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The "Stackie Awards" — Who Has the Best MarTech Stack and Why?
Webinar Rewinds July 17, 2024In this webinar, Scott Brinker shared the 2024 Stackie Awards submissions and provided his insights on why the winners were selected. The Stackies winners are those who best communicate a clear concept about how their stack is organized and how it fits into their marketing operations.
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Understanding and Harnessing the Power of Gaming Audiences
Conference Session Videos July 17, 2024In this video from the ANA’s 2024 Digital and Social Media Conference, Comcast and Anzu shared insights on the gaming landscape and how marketers can succeed on it.
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