Event Video
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The Evolution of the Retail Media Revolution
Conference Session Videos September 18, 2024In this video, Georgia-Pacific shared how it leverages transparency and measurement to create value with retail media and identify the right activation approach.
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The Evolution of the Retail Media Revolution
Conference Highlights September 18, 2024Georgia-Pacific is leveraging transparency and measurement to generate higher ROI with retail media.
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United Airlines Scores Big with Local Super Bowl Ads
Conference Highlights September 18, 2024United Airlines scored a Super Bowl marketing success with a local campaign that connect emotionally with sports fans.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Conference Session Videos September 18, 2024In this video, Kuma Subramanyam, global head of marketing data sciences at HP, explained how a marketing return on investment methodology (MROI) is best for data measurement, optimization, and planning.
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Conference Highlights September 18, 2024HP is using Marketing Return on Investment (MROI) to better inform measurement, optimization, and planning.
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A Marketer Playbook for Navigating Changes to the Identity and Data Landscape
Conference Session Videos September 17, 2024In this video, TThinkMedium shared a comprehensive framework for marketers to assess and adapt their strategies in response to evolving privacy regulations, platform changes, and consumer expectations around data and identity.
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Agile Measurement: How to Measure Metrics That Matter the Most
Conference Highlights September 17, 2024At Clorox, measurement is being driven by an enterprise focus on personalization, agility, and product portfolio expansion.
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Breaking Down Silos: Streamlined TV Ad Measurement with Pinnacle and iSpot
Conference Session Videos September 17, 2024In this video, hear from two industry leaders on navigating the complexities of modern media, the evolving landscape of media strategy, and the state of streaming.
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Creatively Magic: The Coca-Cola Company’s AI Journey
Conference Highlights September 17, 2024Coca-Cola is deploying AI to increase the marketing effectiveness of its creative assets.
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Cross-Media Measurement Initiative Reaches New Milestones
Conference Session Videos September 17, 2024In this video, a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.
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Cross-Media Measurement Initiative Reaches New Milestones
Conference Highlights September 17, 2024Standardizing ad delivery and measurement is among General Motors’ mandates to the streaming universe.
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Driving Growth Through Creative: Using Gen AI to Optimize Creative Measurement
Conference Session Videos September 17, 2024Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.
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Driving Growth Through Creative: Using Gen AI to Optimize Creative Measurement
Conference Highlights September 17, 2024Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.
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Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Conference Highlights September 17, 2024Sharing authentic brand stories and measuring impact through test and learn have been key to Nissan reaching LGBTQ+ consumers.
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The New Era of AI and How It's Shaping the Future of Data, Measurement, and Analytics
Conference Session Videos September 17, 2024The advertising industry is shifting from a precision model to prediction, and AI is the tool making this possible. In this video, Google’s Christine Turner discussed how to fully embrace AI and experimentation to stay competitive and meet consumer demand across devices and platforms.
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TV’24: Consumer Adoption of Streaming Drives Modernization of Measurement
Conference Session Videos September 17, 2024In this video, David Spencer shared GM’s view of the evolving TV landscape (inclusive of Linear, CTV, and Addressable), approach to targeting and activation, and considerations in modernization of TV measurement.
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Welcome Remarks of the 2024 ANA Measurement & Analytics Conference
Conference Session Videos September 17, 2024In this video, ANA's Bob Liodice and Jackson Bazley delivered the welcome remarks of the 2024 ANA Measurement & Analytics Conference.
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Boost Seasonal Success with Full Funnel Marketing Strategies
Webinar Rewinds September 12, 2024In this webinar, learn about the benefits of a full-funnel marketing strategy, particularly during the holiday season. From feeding the top of the funnel and generating brand awareness, to driving conversions, these strategies will help brands reach their goals and establish a strong start for the new year.
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How AI Will Change Audience Planning and Buying
Webinar Rewinds September 12, 2024AI is transforming creative, but it will also upend audience planning and buying as we know it. In this session, learn how brands are leveraging AI to better find consumers who are most receptive to the brand.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds September 11, 2024In this town hall session, get a pre-election update with a focus on potential outcomes and their impact on the nonprofit sector. As the election approaches, understanding the political landscape and its implications is crucial for nonprofit leaders and stakeholders.
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