Event Video
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L’Oréal: Future Fit for Future Growth
Conference Session Videos October 23, 2024In this video, Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal Groupe uncovered the key catalysts for future growth and detail their strategy to augment marketing with creativity, founded on a strong digital and tech core.
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L’Oréal: Future Fit for Future Growth
Conference Highlights October 23, 2024Augmented marketing requiring the integration of creative and technological skills will be a growth catalyst.
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Opening Remarks of the 2024 ANA Masters of Marketing Conference
Conference Session Videos October 23, 2024In this video, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Masters of Marketing Conference.
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Sales and Marketing Integration Through Personalization and Harnessing Data
Webinar Rewinds October 16, 2024In this webinar, Nationwide's Tiffany Grinstead discussed technology and marketing approaches to integrate sales and marketing efforts, how to leverage the customer journey and sales process to identify gaps, and how to leverage data to determine moments that matter to align to the right message at the right time.
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What Gen AI Models Think of Your Brand — And What You Need to Do About It
Webinar Rewinds October 16, 2024Gen AI Large Language Models (LLMs) are the new influencers. Learn how smart brands are optimizing their marketing to meet LLM preferences because they recognize that these models will determine which products people see and compare.
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Cracking the Code on Sports Advertising: Sports Radio's Latest Advertiser Impact Study
Webinar Rewinds October 10, 2024In this webinar, learn about a study of the sports fandom recently commissioned by Audacy to delve into the impact for advertisers interested in reaching sports fans.
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Addressing the Measurement Challenge
Conference Session Videos October 9, 2024Better measurement of RMNs is required. In this session, learn how the ANA, led by its Measurement for Marketers practice, is collaborating with the Media Rating Council (MRC) to advance measurement of RMNs.
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Featured Retail Media Networks
Conference Session Videos October 9, 2024This session showcased 10 RMNs, with each given 10 minutes to discuss their respective offerings, points of differentiation, and tips for marketers.
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Retail Media Networks: Optimism Tempered with Caution
Conference Session Videos October 9, 2024In this video, learn about new ANA research, based on a survey of ANA members as well as qualitative follow-up, that explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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The Wall Street Perspective
Conference Session Videos October 9, 2024Tim Nollen is a sell-side equity research analyst covering media tech and was the lead on the 2024 report, “Retail media – Unlocking the next phase of digital advertising.” In this video, Tim provided his insights on RMNs and an outlook for the future.
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Legal Risks and Rewards of Gift Card and Loyalty Programs
Webinar Rewinds October 8, 2024Gift cards and loyalty programs are notoriously heavily regulated, but their popularity with consumers can make them an important part of marketing plans. In this webinar, speakers from Venable LLP discussed of the laws regulating gift cards and loyalty programs and the risks and “rewards” of offering them.
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Planning Your 2025 B2B Strategy: A Practical Approach to a More Creative Year
Webinar Rewinds October 2, 2024The B2B landscape is rapidly changing. While it may have been unheard of in the past, today's B2B brands have begun borrowing pages from B2C's creativity playbook — and succeeding. In this webinar, learn about tools to help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels.
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Ethics Code FUNdamentals: Best Practices for Reaching Your Intended Audience
Webinar Rewinds September 26, 2024In this webinar, speakers from the ANA provided an overview of the first two sections of the “ANA Ethics Code of Marketing Best Practices” — a framework of high-level principles, guidelines, resources, and examples of ethical marketing and advertising best practices. They also discussed how to use it.
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Improving Outcomes: How Clean Rooms Are Reshaping Customer Data Control
Webinar Rewinds September 26, 2024In 2024, a staggering 46% of marketers highlight control as the primary driver behind their clean room strategy. In this session, explore the latest trends in how advertisers are leveraging data while maintaining control over their customer records for safe and effective use in advertising campaigns.
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Contextual Targeting, Emotion, and Beyond: Exploring Innovative Ad Strategies on CTV
Webinar Rewinds September 25, 2024While contextual targeting isn't a new concept on connected TV, innovative technologies are paving the way for fresh approaches to how it's done. In this webinar, thought leaders had an insightful conversation around what some of these innovative advertising strategies on CTV look like.
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The Virtuous Cycle of Customer-Centric Marketing: Fueling Today’s Results and Long-Term Growth
Webinar Rewinds September 25, 2024In this webinar, learn how Aerie’s organizational shift toward customer-centric marketing and measurement is not just helping achieve short-term goals. It’s also got long-term implications for their revenue, customer file health, and brand equity.
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Unlocking the Power of Membership: Maximizing Your ANA Benefits
Webinar Rewinds September 19, 2024In this webinar, learn how to get the most of the benefits and resources available to ANA members and experience the power of the ANA.
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NERDS' Big Game Recipe for Super Bowl Success
Webinar Rewinds September 18, 2024What brought NERDS Candy to Super Bowl LVIII in 2024? In this webinar, hear about what has driven the extraordinary success of NERDS to a become a half-a-billion dollar brand in the past 5 years, propelling NERDS to the Big Game for the first time.
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Overview of the 2024 ANA Measurement & Analytics Conference
Conference Highlights September 18, 2024In this video, get a two-minute overview of the 2024 ANA Measurement & Analytics Conference.
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Revolutionizing Measurement Through Commercial Analytics at Kraft Heinz
Conference Session Videos September 18, 2024Digital transformation was on the horizon as Kraft Heinz was looking for a measurement approach that balanced strategy with actionability and accountability. In this video, Kraft Heinz shared how a partnership with Analytic Partners led to the implementation of Commercial Analytics.
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