AI's Impact on Agency Management: A Roadmap for Marketing Procurement | Webinar Rewinds | Event Video | All MKC Content | ANA

AI's Impact on Agency Management: A Roadmap for Marketing Procurement

Guided by the Hopes and Fears of AI in Procurement survey collected from delegates at the ANA Advertising Financial Management Conference 2024, this webinar guides marketers through the key considerations in putting AI to work in their agency management programs with purpose.