Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing | Webinar Rewinds | Event Video | All MKC Content | ANA

Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing

In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.