Event Video
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Overview of the 2022 ANA Masters of B2B Marketing Conference
Event Soundbites May 25, 2022In this two-minute video, get an overview of the 2022 ANA Masters of B2B Marketing Conference.
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The Six Ingredients to Build a Superpowered B2B Customer Experience
Conference Session Videos May 25, 2022In this video, Matthew Powell from B2B International discussed results of a survey on the B2B customer experience (CX) and offered six new ingredients for how brands can deliver the ultimate B2B CX.
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A Contrarian’s Approach to B2B Marketing
Conference Session Videos May 24, 2022In this video, LinkedIn’s B2B Institute shared three contrarian postulates to help B2B marketers in their efforts to outpace the pack.
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Are You Undervaluing Your Customers?
Event Soundbites May 24, 2022The core objective of a marketer should be to consistently deliver more value to its customers.
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Are You Undervaluing Your Customers?
Conference Session Videos May 24, 2022Why do so many leaders still behave as if delivering more value to customers means delivering less value to shareholders? Why don’t marketers get more credit for the contributions they make to growing shareholder value? Rob Markey, a partner at Bain & Company, helps make the case for customer value.
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Creating Better B2B Buying Experiences
Conference Session Videos May 24, 2022In this video, Google shared key insights on how to create a better buying experience for the digital B2B buyer.
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Data as Hero in a B2B Campaign
Conference Session Videos May 24, 2022In this video, Bloomberg Media and its agency partner Doner outlined the team’s approach to a new brand campaign that used rich data insights to inform messaging aimed at creating deeper emotional connections with readers, old and new, by putting their interests and desires at the center of the communications.
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Finding Your Brand Purpose by Turning Yourself Inside Out
Event Soundbites May 24, 2022To achieve cultural transformation in a marketing organization, it's important to merchandise the "why" before the "what."
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Finding Your Brand Purpose by Turning Yourself Inside Out
Conference Session Videos May 24, 2022In this video, Land O’Lakes shared how it’s acting on its mission to drive sustainable business practices across the farming industry and driving positive impact in the world.
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Here’s Why Emotion Is the Most Powerful Campaign Element for Capturing Consumer Attention and Achieving Brand Differentiation
Event Soundbites May 24, 2022Jon Krevolin, executive creative director and EVP at Doner, explains why emotion is the most powerful campaign element when it comes to capturing consumer attention and differentiating your brand from the competition
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How Marketing Can Thrive in a Challenging World
Event Soundbites May 24, 2022B2B marketers can orchestrate better music in their organizations by perfecting the art of listening.
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How Marketing Can Thrive in a Challenging World
Conference Session Videos May 24, 2022In this video, Emily Ketchen, CMO and VP for the Intelligent Devices Group (IDG) at Lenovo, and Casey Jones, founder of BriefLogic, provided unique perspectives on how B2B marketers can thrive in chaos.
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If Your Brand Campaigns Aren’t Built for the Long-Term, You’re Doing Them Wrong
Event Soundbites May 24, 2022Derek Yueh, partnership lead of The B2B Institute at LinkedIn, shared the reasons why brand advertising has to be developed with the long-term in mind in order to have the most success.
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Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists
Event Soundbites May 24, 2022With the growing digitalization of the customer experience, marketing operations needs to be a cross-functional partner.
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Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists
Conference Session Videos May 24, 2022In this video, Milton Hwang provided an updated definition of the work of marketing operations professionals.
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Opening Remarks of the 2022 ANA Masters of B2B Marketing Conference
Conference Session Videos May 24, 2022ANA CEO Bob Liodice delivered the opening remarks of the 2022 ANA Masters of B2B Marketing Conference.
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Printing Opportunity: How Lexmark Marketing Made the Leap to Multi-Billion-Dollar Opportunity Driver
Conference Session Videos May 24, 2022In this video, learn how, in less than a year, Lexmark supercharged its traditional sales-led model by standing up a marketing-led digital Growth Engine powered by a provocative brand narrative.
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The Role of Storytelling in Humanizing Your Brand
Conference Session Videos May 24, 2022In this video, EY discussed how it humanized its brand and grew its consulting business by leveraging strategic partnerships and creative storytelling.
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Women Who Are Shaping and Leading B2B Marketing
Event Soundbites May 24, 2022Paying attention to detail and good listening skills are key to breaking through the glass ceiling in B2B marketing.
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Women Who Are Shaping and Leading B2B Marketing
Conference Session Videos May 24, 2022In this video, get inspired by top B2B marketers — who happen to be women — on elevating the industry and what it takes to be a success.
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