Event Video
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Content Marketing in 2022 and Beyond
Conference Session Videos April 28, 2022Seemingly everything is considered content these days, and the lines between content and advertising are blurring. In this video, learn why today's winning content marketers are focusing on the big picture rather than tactics.
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Content Marketing in the Influencer Age
Conference Highlights April 28, 2022Marketers can increase engagement by producing contextually relevant content across the consumer journey.
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Content Marketing in the Influencer Age
Conference Session Videos April 28, 2022In this video, State Farm's Alyson Griffin shared how her brand has managed to innovate its content marketing efforts by weaving some of its most valuable marketing assets into pop culture moments and leveraging new and emerging tactics and media like micro-influencers and the metaverse.
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Creating Digital Content from Consumer Data
Conference Highlights April 28, 2022Cuisinart is leveraging DTC data and SEO research to drive content development.
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Creating Digital Content from Consumer Data
Conference Session Videos April 28, 2022In this video, Cuisinart's Mary Rodgers discussed how her brand approaches collecting data and using it to guide the creation of content that connects with consumers and drives interactive campaigns that ultimately lead to business success.
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How King Arthur Baking Has Driven Business Performance with Its Intelligent Approach to Content
Conference Session Videos April 28, 2022King Arthur has taken an intentional long-term approach to content as a competitive point of difference. In this video, David Tamarkin from King Arthur shared the brand’s roadmap, how content strategy is mapped to its journey, and the importance of content intelligence.
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Opening Remarks of the 2022 ANA Content Marketing Conference
Conference Session Videos April 28, 2022CEO Bob Liodice delivered the opening remarks of the first-ever ANA Content Marketing Conference.
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Profit from Personalized Content: Theory and Practice
Conference Highlights April 28, 2022The end result of content should be to create consumer intent through curiosity, enlightenment, and inspiration.
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Profit from Personalized Content: Theory and Practice
Conference Session Videos April 28, 2022As the consumer market becomes ever more fragmented, an "all of the above" approach is no longer a viable option for today's marketer. In this video, Franklin Parrish presented the theory, implementation, process, and results of a targeting regime that marries key brand competencies with audience psychographic motivators.
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Targeting Doesn’t Work...Except When it Does
Webinar Rewinds April 28, 2022In this webinar, find out how to think through the challenges and opportunities targeting offers based on your marketing strategy and get insights into the key recommendations and questions every brand should be asking to get it right.
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Windstar Cruises’ Digital Video Treasure Hunt
Conference Session Videos April 28, 2022Learn how Windstar Cruises created a video treasure hunt that functioned as a product demonstration in disguise to draw the attention of potential customers to new amenities and features of its cruise line.
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2021 U.S. Advertising Year in Review, and a Look Ahead
Webinar Rewinds April 27, 2022In this webinar, Standard Media Index provided a 2021 analysis of the ad industry and trends ahead for 2022.
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How P&G Studios Helps Reinvent Advertising
Conference Session Videos April 27, 2022In this video, P&G’s Kimberly Doebereiner discussed the concept of constructive disruption and shared how P&G’s brands use it as a North Star for their advertising and content activations.
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Elevating Your ABX Strategy
Conference Session Videos April 26, 2022In this video, Merkle B2B's Sarah Doughty shared some insights into what exactly account-based experience (ABX) is, how it works, and some insights and action steps marketers can take to begin implementing such a strategy at their own organizations.
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Brand Activation Legal Committee: April 2022
Conference Session Videos April 21, 2022For April’s meeting, attorneys from Davis+Gilbert discussed recent federal and state updates regarding free trials, subscriptions, and negative option programs; European privacy law updates; COVID-19 impacts on the production of commercials; and developments concerning arbitration clauses and class action waivers.
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Innovations in Marketing Mix Modeling
Conference Session Videos April 21, 2022In recent years, marketing mix modeling (MMM) had come to be seen as slow and backwards. Learn how recent innovations are allowing the approach to yield clearer insights, operate more quickly, and illuminate the long-term effects of advertising on brands as well as on sales.
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Machine Learning Applications
Conference Session Videos April 21, 2022In this video, Deloitte data scientist John Friedmann reviewed some machine learning techniques, including feature engineering, classification models, and deep learning.
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ANA Virtual Supplier Diversity Fair: Meet Diverse-Owned Production Companies
Conference Session Videos April 20, 2022April’s Virtual Supplier Diversity Fair highlights diverse-owned production companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.
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Creativity and Analytics
Conference Session Videos April 19, 2022This session was designed to facilitate the discovery and dissemination of insights through the power of analytical and creative thinking.
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Getting Attention? Why Attention Metrics Can Help Brands Win Today and Plan for Tomorrow
Conference Session Videos April 19, 2022In this video, learn how brands can both measure and earn attention to maximize the impact of their media buys across channels.
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