Event Video
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Utilizing Marketing Return on Investment (MROI) Data to Better Inform Measurement, Optimization, and Planning
Conference Highlights September 18, 2024HP is using Marketing Return on Investment (MROI) to better inform measurement, optimization, and planning.
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A Marketer Playbook for Navigating Changes to the Identity and Data Landscape
Conference Session Videos September 17, 2024In this video, TThinkMedium shared a comprehensive framework for marketers to assess and adapt their strategies in response to evolving privacy regulations, platform changes, and consumer expectations around data and identity.
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Agile Measurement: How to Measure Metrics That Matter the Most
Conference Highlights September 17, 2024At Clorox, measurement is being driven by an enterprise focus on personalization, agility, and product portfolio expansion.
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Breaking Down Silos: Streamlined TV Ad Measurement with Pinnacle and iSpot
Conference Session Videos September 17, 2024In this video, hear from two industry leaders on navigating the complexities of modern media, the evolving landscape of media strategy, and the state of streaming.
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Creatively Magic: The Coca-Cola Company’s AI Journey
Conference Highlights September 17, 2024Coca-Cola is deploying AI to increase the marketing effectiveness of its creative assets.
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Cross-Media Measurement Initiative Reaches New Milestones
Conference Session Videos September 17, 2024In this video, a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.
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Cross-Media Measurement Initiative Reaches New Milestones
Conference Highlights September 17, 2024Standardizing ad delivery and measurement is among General Motors’ mandates to the streaming universe.
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Driving Growth Through Creative: Using Gen AI to Optimize Creative Measurement
Conference Session Videos September 17, 2024Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.
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Driving Growth Through Creative: Using Gen AI to Optimize Creative Measurement
Conference Highlights September 17, 2024Getting your feet wet now with Gen AI will facilitate optimizing its future potential for creative measurement.
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Proud Partners of Progress: Insights on How Nissan Amplifies LGBTQ+ Voices Through Strategic Partnerships
Conference Highlights September 17, 2024Sharing authentic brand stories and measuring impact through test and learn have been key to Nissan reaching LGBTQ+ consumers.
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The New Era of AI and How It's Shaping the Future of Data, Measurement, and Analytics
Conference Session Videos September 17, 2024The advertising industry is shifting from a precision model to prediction, and AI is the tool making this possible. In this video, hear from Google's Christine Turner about how to fully embrace AI and experimentation to stay competitive and meet consumer demand across devices and platforms.
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TV’24: Consumer Adoption of Streaming Drives Modernization of Measurement
Conference Session Videos September 17, 2024In this video, David Spencer shared GM’s view of the evolving TV landscape (inclusive of Linear, CTV, and Addressable), approach to targeting and activation, and considerations in modernization of TV measurement.
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Welcome Remarks of the 2024 ANA Measurement & Analytics Conference
Conference Session Videos September 17, 2024In this video, ANA's Bob Liodice and Jackson Bazley delivered the welcome remarks of the 2024 ANA Measurement & Analytics Conference.
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Boost Seasonal Success with Full Funnel Marketing Strategies
Webinar Rewinds September 12, 2024In this webinar, learn about the benefits of a full-funnel marketing strategy, particularly during the holiday season. From feeding the top of the funnel and generating brand awareness, to driving conversions, these strategies will help brands reach their goals and establish a strong start for the new year.
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How AI Will Change Audience Planning and Buying
Webinar Rewinds September 12, 2024AI is transforming creative, but it will also upend audience planning and buying as we know it. In this session, learn how brands are leveraging AI to better find consumers who are most receptive to the brand.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds September 11, 2024In this town hall session, get a pre-election update with a focus on potential outcomes and their impact on the nonprofit sector. As the election approaches, understanding the political landscape and its implications is crucial for nonprofit leaders and stakeholders.
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Navigating State Greenwashing Legislation: Compliance Strategies for Marketers
Webinar Rewinds September 10, 2024This webinar covered state legislation aimed at curbing "greenwashing" — the practice of overstating the sustainability or environmental benefits of products or services.
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Cracking the Code: How Multicultural and Gen Z Reshape Mainstream Marketing
Webinar Rewinds September 5, 2024In this webinar, learn about a survey of over 2,300 U.S. consumers that delves into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers' brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.
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Mastering Gender Portrayals: The Top 10 Things Advertisers Need to Know
Webinar Rewinds September 4, 2024In this webinar, discover why embracing gender equality is not just the right thing to do, but also a smart business move for marketers. Gain invaluable insights into how to revolutionize your creative development processes, from ideation to execution.
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Balancing HI and AI Innovation
Webinar Rewinds August 28, 2024In this webinar, learn how to strike the right balance between Artificial Intelligence (AI) and Human Intelligence (HI).
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