Event Video
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First Look: A Real-Time Post Hoc Appraisal of Brands After the Election
Webinar Rewinds November 7, 2024In this webinar that took place immediately after election day 2024, Dr. J. Walker Smith, Knowledge Lead at Kantar, took a first look at what's ahead for brands and where consumers are headed with brand values and preferences.
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Progress Not Perfection: Executing Creative and Marketing Campaigns
Webinar Rewinds November 7, 2024This session addressed the common pressure for perfection in creative and marketing campaigns. Discover key strategies and practical tips to help your team move campaigns forward with confidence while evolving with the audience and market.
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Considering Gen AI in Agency Partnerships, Fees, and Contracts: Application and Best Practice
Webinar Rewinds November 6, 2024AI is transforming how marketers drive creative effectiveness. In this webinar, learn about the Creative Effectiveness Flywheel — a new approach that puts AI at the center of a dynamic process, enabling agile teams to create, analyze, and optimize content with greater speed and effectiveness.
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30 Holiday Email Tips in 30 Minutes — Your Last-Minute Quick Wins for 2024 into 2025
Webinar Rewinds October 30, 2024In this webinar, the ANA Email Excellence Center provided tips and ideas for elevating holiday season emails. This panel of experts laid out 30 ideas on creative, production, testing, design, reporting, segmentation, and more to use this year and beyond.
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AI-Driven Creative Effectiveness: Unlocking the Power of the Flywheel
Webinar Rewinds October 30, 2024AI is transforming how marketers drive creative effectiveness. In this webinar, learn about the Creative Effectiveness Flywheel — a new approach that puts AI at the center of a dynamic process, enabling agile teams to create, analyze, and optimize content with greater speed and effectiveness.
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Retail Media Networks: Optimism Tempered with Caution
Webinar Rewinds October 30, 2024New ANA research, based on a survey of ANA members as well as qualitative follow-up, explores areas including the biggest opportunities for retail media, biggest challenges, most important KPIs, sources of funding, and more.
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Adobe Discusses the Uses for Generative AI
Conference Session Videos October 25, 2024In this video, Hannah Elsakr, founder of Firefly for Enterprise and VP of new business ventures at Adobe, discussed the ways that generative AI is currently being used throughout companies.
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Building the Business Case for Creative Disruption
Conference Session Videos October 25, 2024In this video, get the "state of the state" of creativity as a business driver in the context of how "brand" is evolving and the challenges facing marketing — from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more.
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Building the Business Case for Creative Disruption
Conference Highlights October 25, 2024Creative disruption is sustained by brand-led growth, meaningful storytelling and an innovative culture.
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Fearless Marketing Drives Growth for a Brand Disruptor
Conference Session Videos October 25, 2024In this video, Ryan Meegan, chief marketing officer at DUDE Wipes, shared the bold marketing strategies the brand made to disrupt the toilet paper and men’s hygiene industries during a session at the 2024 ANA Masters of Marketing Conference.
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Fearless Marketing Drives Growth for a Brand Disruptor
Conference Highlights October 25, 2024An unconventional air, ground, and info game is driving disruptive growth for DUDE Wipes.
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Final Words of Advice from Speakers at the 2024 ANA Masters of Marketing Conference
Conference Highlights October 25, 2024Speakers at the 2024 ANA Masters of Marketing Conference answered the question "What’s your most important takeaway for helping conference attendees drive growth?"
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How One Word Can Improve a Brand
Conference Session Videos October 25, 2024In this video, Sandra Alfaro, U.S. CEO at Gut, explained the effectiveness of one-word identifiers to market brands.
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How One Word Can Improve a Brand
Conference Highlights October 25, 2024Iconic brands own iconic words that are their rallying cries.
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Overview of the 2024 ANA Masters of Marketing Conference
Conference Highlights October 25, 2024In this video, get a three-minute overview of the 2024 ANA Masters of Marketing Conference.
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Transformative Impact: Unleashing Brand Power for Global Change
Conference Session Videos October 25, 2024In an era where global challenges demand innovative solutions, brands with purpose can drive meaningful change. In this video, explore how ETS leveraged a storied reputation to amplify its social impact.
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Transformative Impact: Unleashing Brand Power for Global Change
Conference Highlights October 25, 2024ETS expanded its social impact through purpose-driven rebranding.
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Building Blocks of Responsible AI
Conference Session Videos October 24, 2024In this video, Microsoft shared four questions organizations can use to guide the pursuit of responsible AI.
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Creativity and Human-First Approach to Becoming a Top100 Brand
Conference Session Videos October 24, 2024In this video, Sumit Virmani, EVP and global CMO at Infosys, discussed how his B2B company has achieved impressive growth, sharing insights on the organization strategy and how culture has been crucial to success.
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Creativity and Human-First Approach to Becoming a Top100 Brand
Conference Highlights October 24, 2024Key priorities for marketers include driving profitability and partnering with CIOs to facilitate AI adoption.
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