Event Video
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Digital Messaging Journeys: Primer for Success
Webinar Rewinds August 21, 2024Digital messaging journeys have come a long way since the first triggered emails and are often omnichannel today. This webinar conveys approaches and strategies for wrangling their complexity and orchestrating multiple journeys so they flow in harmony and don’t overwhelm your audience.
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Virtual Diversity Fair: Meet Hispanic Owned-Companies
Conference Session Videos August 15, 2024Supplier diversity is essential for driving innovation, expanding into new markets, and fostering a more equitable business climate. This Virtual Supplier Diversity Fair highlighted Hispanic-Owned companies that shared overviews of their companies and how they can help grow brands and drive business results.
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The Expansion of Health Data Privacy Regulation: What You Need to Know
Webinar Rewinds August 13, 2024The development of health data privacy regulation is accelerating and creating evolving privacy challenges for advertising. In this webinar, Kelley Drye partner Aaron Burstein and special counsel Chris Tarbell discussed practical strategies to address some of the key challenges under health data privacy laws.
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ANA’s Ethics Code of Best Practices — A New Framework for Privacy, AI, and More
Webinar Rewinds August 1, 2024In this webinar, speakers from the ANA highlighted the “Ethics Code of Marketing Best Practices” — a common set of rigorous standards for ethical marketing. Learn how marketers can use this broad ethical framework and resource guide to deploy marketing practices and technologies responsibly and ethically.
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Embracing the Cookie-less Era: Strategies, Innovations, and Action Plans
Webinar Rewinds July 25, 2024The impending demise of third-party cookies has been a hot topic for marketers. However, there is more to this story than meets the eye. In this webinar, explore three key considerations for marketers as they grapple with the evolution of addressable advertising.
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The State of Gen Z and the Future of Advertising
Webinar Rewinds July 25, 2024In this webinar, learn how Comscore's cross-platform lens zooms in on the Gen Z audience with actionable insights across all screens to help marketers gain new insights into this key consumer cohort and optimize ways to engage and convert them across social, digital, TV, and streaming.
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AI's Impact on Agency Management: A Roadmap for Marketing Procurement
Webinar Rewinds July 24, 2024Guided by the Hopes and Fears of AI in Procurement survey collected from delegates at the ANA Advertising Financial Management Conference 2024, this webinar guides marketers through the key considerations in putting AI to work in their agency management programs with purpose.
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Transforming the Digital Landscape Through Gender Inclusive Audience Intelligence
Webinar Rewinds July 24, 2024In this webinar, SeeHer and Comscore unveiled a groundbreaking partnership, introducing an industry-first tool designed to revolutionize how marketers and agencies reach and engage consumers who champion gender equality.
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Babylist: From Baby Registry to $400 Million Empire
Conference Session Videos July 19, 2024In this video from the 2024 ANA Digital and Social Media Conference, Liz Primm, VP, strategic partnerships at Babylist, demonstrated the success and expansion that her company has made in commerce, media, and health by focusing on the core of its business, the user.
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Babylist: From Baby Registry to $400 Million Empire
Conference Highlights July 19, 2024A tech-driven growth strategy focused on a core business of building happy families has propelled Babylist’s success.
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Data-Driven Marketing Evolution in a Post-Cookie World
Conference Session Videos July 19, 2024In this session, Anna Johnson from Molson Coors detailed the company's journey in evolving its marketing approach to leverage data and technology, enabling increased marketing effectiveness in a rapidly changing digital environment and preparing for a cookieless future.
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Navigating AI’s Privacy Implications
Conference Session Videos July 19, 2024In this video, BakerHostetler explored current and upcoming regulations affecting AI applications in advertising, privacy, data protection, and consumer rights, and provided guidance on how brands can navigate the complexities of AI while still harnessing its power.
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Overview of the 2024 ANA Digital & Social Media Conference
Conference Highlights July 19, 2024In this video, get a two-minute overview of the 2024 ANA Digital & Social Media Conference.
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Precision Media and Data Collection Strategies for a Post-Cookie World
Conference Highlights July 19, 2024Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.
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ANA's Roadmap in the Evolving Digital Landscape
Conference Session Videos July 18, 2024In this video, ANA’s CEO Bob Liodice provided insights into navigating today's dynamic ecosystem. This session dove into key areas including the disruptive forces of AI, fragmentation in CTV, the impact of retail media networks, maximizing programmatic spend, and the evolving landscape of creator marketing.
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Creators and Creative: Driving Commerce Everywhere
Conference Session Videos July 18, 2024In this video, TikTok and Fabletics shared insights on the business benefits of TikTok, its influence on consumers, and strategic approaches to drive success on the platform.
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Domino's Bold Digital Transformation
Conference Session Videos July 18, 2024In this video, Domino’s explored how its culture of innovation is inspired by customer tensions.
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Domino's Bold Digital Transformation
Conference Highlights July 18, 2024Alignment of core brand messages and consumer tensions is key to unlocking engagement and innovation.
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Driving Ballet Ticket Sales with Innovative Creative
Conference Session Videos July 18, 2024In this video, Lisa Poppen, CMO at San Francisco Ballet shared how the Ballet leveraged standout creative — some of which was generated by artificial intelligence (AI) — and breakthrough tactics to engage a new generation of customers.
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Everything You Need to Know About Building an In-House Agency
Conference Session Videos July 18, 2024In this video, Pfizer’s Joshua Palau discussed what he has learned during a career building in-house agencies, sharing which models are most viable and key principles all companies need to consider when developing their own in-house agency.
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