Event Video
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Defining the Future of Marketing with AI
Conference Session Videos October 24, 2024In this video, Google's Sarah Kennedy shared the steps marketers can take to best capitalize on AI right now, as well as the steps they should be taking with this transformative technology in 2025 and beyond.
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Give Your Brand Tracking a Lift: Brand Tracking Principles and Perspectives
Webinar Rewinds October 24, 2024Brand tracking has been around for decades, yet it remains a challenge for organizations to gain value and actionable insights from these studies. In this webinar, Craig Smith, Head of Marketing Research & Insights at TIAA, considers how brand tracker studies can be set up for success.
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Human-Centered Leadership Elevates Business Transformation
Conference Highlights October 24, 2024In this video, learn about Mars' journey to create brand worlds for the future that leverage cutting-edge technology to build relationships with fans and communities; utilize personalization at scale creating experiences no dead-ends; and use generative AI and data-driven tools to win the consumer journey.
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Human-Centered Leadership Elevates Business Transformation
Conference Highlights October 24, 2024For Mars, community co-creation is critical to brand innovation and growth.
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Hypergrowth Mastery: Crafting a Culture of Explosive Brand and Sales Success
Conference Session Videos October 24, 2024In this video, Mint Mobile defined “hypergrowth” as at least 40 percent year-over-year revenue growth that is sustainable, as well as disruptive for the organization’s industry. Mint went on to provide a five-part checklist for the pursuit of hypergrowth.
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Hypergrowth Mastery: Crafting a Culture of Explosive Brand and Sales Success
Conference Highlights October 24, 2024Marketers can drive hypergrowth by optimizing non-stop without fear of failure and building a blank checkbook culture.
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Making Marketing More Human Through AI
Conference Session Videos October 24, 2024In this video, Shelly Palmer outlined critical steps to stay competitive in the AI-driven landscape and shared insights into challenges like AI job displacement, data privacy nightmares, deepfakes, hyper-personalization backlash, and the death of link-based search.
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Making Marketing More Human Through AI
Conference Highlights October 24, 2024Subject matter expertise is a key ingredient for optimizing productivity gains with AI tools.
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The Future of Marketing with Responsible AI
Conference Highlights October 24, 2024Marketers should adopt the “touch, teach, tell” approach for responsibly transitioning to AI models.
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What the Election Means for Marketers
Conference Session Videos October 24, 2024With Election Day just around the corner, what can marketers learn from political campaigns? In this video, Stagwell's Mark Penn offered a framework on how political campaigns position their candidates as brands and provided commercial examples for how marketers can do the same.
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What the Election Means for Marketers
Conference Highlights October 24, 2024A memorable slogan, targeting, and competitive edge are among the elements needed for a winning campaign.
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Winning with TikTok Creators: Inside the Success of the World’s Top Brands, Featuring TikTok
Webinar Rewinds October 24, 2024Ready to crack the code on TikTok success? In this webinar, learn about the strategies that are helping these brands crush it with creator collaborations, build authentic connections, and see real results.
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AI-Driven Marketing: Boosting ROI and Streamlining Efficiency
Webinar Rewinds October 23, 2024In an era of rapidly evolving marketing landscapes, generative AI stands out as a transformative force. Learn how AI adopters are experiencing 70% increased revenue and a 28% reduction in costs by implementing hyper-personalization and automation.
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Building a Customer-Centric Organization
Conference Session Videos October 23, 2024In this video, AT&T shared insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.
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Building a Customer-Centric Organization
Conference Highlights October 23, 2024When things go wrong, the guiding principle for marketers is to make it right quickly.
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Delivering Growth and Fulfillment Through Technology
Conference Session Videos October 23, 2024In this video, HP Inc.’s CMO Antonio Lucio discussed how companies can create a future where technology drives both growth and fulfillment while staying purposeful and standing the test of time.
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Delivering Growth and Fulfillment Through Technology
Conference Highlights October 23, 2024To enable their organization to drive growth, marketing leaders need to rebuild hope in the future of work.
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Ethics Code FUNdamentals: Best Practices for Respecting Consumers — DEI, Privacy, and Security
Webinar Rewinds October 23, 2024In this webinar, senior staff from the ANA's Center for Ethical Marketing walked you through two sections of the “ANA Ethics Code of Marketing Best Practices” — Diversity and Inclusion Marketing Principles and Data Privacy, Security, and Stewardship.
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Finding Inspiration for Growth in the Everyday
Conference Session Videos October 23, 2024In this video, Procter & Gamble's Marc Pritchard shared how brands can leverage everyday moments to innovate products and services and tell impactful stories that resonate with consumers.
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Finding Inspiration for Growth in the Everyday
Conference Highlights October 23, 2024Marketing isn’t complicated when brands find inspiration for growth in the everyday.
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