Event Video
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P&G: The Keys to Unlocking Inclusive Growth
Conference Session Videos November 19, 2024In this video, Lela Coffey, VP of multi-cultural business acceleration at Procter & Gamble North America, and Carlos DeJesus, SVP of global oral care at Procter & Gamble, discussed how P&G is unlocking growth through building superior, inclusive brands.
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P&G: The Keys to Unlocking Inclusive Growth
Conference Highlights November 19, 2024The 4R framework (reach, representation, relevance, and resonance) will unlock the growth potential of inclusive marketing.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Conference Session Videos November 19, 2024In this video, Pernod Ricard shared its approach to multicultural marketing, emphasizing inclusivity and collaboration. The company has worked to highlight cultural sensitivity and the importance of authenticity in connecting with diverse communities.
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Progress Over Perfection: Pernod Ricard's Journey of Growth in Multicultural Marketing
Conference Highlights November 19, 2024Optimizing multicultural marketing budgets necessitates being strategic and collaborative.
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What Happens in Vegas… Is Multicultural
Conference Highlights November 19, 2024Leaning into multicultural audiences is playing a big part in Las Vegas’ evolution as the “sports and entertainment capital.”
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AI Unleashed: Exploring the Intersection of Artificial Intelligence and Multicultural Marketing
Conference Session Videos November 18, 2024In this video, speakers explored the dynamic space where artificial intelligence intersects with multicultural marketing. They delved into cutting-edge AI applications, diversity-driven insights, and innovative strategies that empower brands to thrive in a rapidly evolving landscape.
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Reaching Diverse Audiences Through the Power of Movies and Pop Culture
Conference Session Videos November 18, 2024In this video, National CineMedia (NCM) — the largest cinema advertising platform in the U.S. — and Omnicom Media Group (OMG) shared how cinema has become the go-to option for brands seeking to reach and engage with these key growth audiences.
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Real Talk, Real Trust: Shannon Sharpe on the Power of Authenticity in Branding
Conference Session Videos November 18, 2024In this video, NFL Hall of Famer, celebrated sports commentator, and award-winning podcast host Shannon Sharpe discussed how personal and brand authenticity foster loyalty within multicultural audiences.
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On the Hill and in the States: Virtual Town Hall Series
Webinar Rewinds November 14, 2024In this town hall session, speakers provided a post-election analysis with a focus on the outcomes and their impact on the nonprofit sector. With the election behind us, understanding the new political landscape and its implications is crucial for nonprofit leaders and stakeholders.
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Sports Marketing Lessons from 2024 and Predictions for 2025 with Spectrum and 24 Hour Fitness
Webinar Rewinds November 14, 20242024 was a pivotal year in sports marketing, driven by rising costs, shifting audience dynamics, and major events like the Olympics and the Women’s World Cup. In this webinar, marketing leaders shared how they navigated these shifts in 2024 and discussed their strategies for 2025.
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Hyper-Personalized Advertising: One Size Does Not Fit All
Conference Highlights November 13, 2024For marketers, hyper-personalization necessitates managing a tug-of-war with data privacy.
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Overview of the 2024 ANA Masters of Advertising Law Conference
Conference Highlights November 13, 2024In this video, get a two-minute overview of the 2024 ANA Masters of Advertising Law Conference.
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Seizing the Moment: How to Connect and Convert with Trigger-Based Campaigns
Webinar Rewinds November 13, 2024This webinar explored how to effectively use insights from trigger marketing to connect with customers and prospects at pivotal moments like new business formations, marriages, relocations, and more, to deliver personalized, targeted offers that drive response.
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The Use of AI and Legal Ethics
Conference Highlights November 13, 2024Law practices need to follow ethical guidelines when adopting and using AI tools.
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Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next
Conference Highlights November 12, 2024Marketers need to be clear about the regulatory rules of the road when using AI for content creation.
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Bridging Legal Frontiers: Navigating the Intersection of Luxury, Wellness, and Technology
Conference Highlights November 12, 2024For ad lawyers representing wellness marketers, it’s important to know how to use science to develop and defend product claims.
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Consumergeddon: Can You Survive the Deceptors?
Conference Highlights November 12, 2024Among advertising lawyers’ key challenges if helping to stop consumergeddon.
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It’s Not Your Father's Oldsmobile: Ten Things You Need to Understand to Counsel in Advertising Today
Conference Highlights November 12, 2024Like advertising, ad law is changing and it’s important to keep pace with this transformation.
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Massive Change: FCC Overhauls TCPA Consent Provisions and Provides New AI Regulations
Conference Highlights November 12, 2024Ad lawyers need to be proactive in pushing back against the impact of an overhauled TCPA on marketing communications.
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Thinking Like an Enforcer to Minimize Advertising and Marketing Risks
Conference Highlights November 12, 2024Be prepared to explain the genesis of data when submitting ad claims for regulatory review.
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