Event Video
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Clorox’s Three Tips for Analytics Programs
Event Soundbites August 22, 2023Clorox is using a test and learn strategy to refine its measurement solutions.
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Cross-Media Measurement in a Digital-First Landscape
Conference Session Videos August 22, 2023In this session, Nielsen's Jamie Moldafsky discussed how the road ahead for CMOs will require transformative thinking based on data and solutions that are both trusted and channel agnostic.
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Cross-Media Measurement in a Digital-First Landscape
Event Soundbites August 22, 2023In a streaming landscape, cross-media measurement is critical to optimally targeting audiences.
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Decoding CTV: A Marketer-Driven Discussion on Obstacles, Enhancements, and Opportunities with CTV
Conference Session Videos August 22, 2023In this video, learn how a panel of experts face challenges presented by CTV and what measurement enhancements and opportunities they see ahead that will advance learnings and insights, specifically on CTV and as part of cross-platform efforts.
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Decoding CTV: A Marketer-Driven Discussion on Obstacles, Enhancements, and Opportunities with CTV
Event Soundbites August 22, 2023Marketers feel it's important to define KPIs and efficacies to assess CTV measurement opportunities.
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Developing a Consumer Data Strategy: Leveraging Data Clean Rooms, Retail Media Networks, and AI
Conference Session Videos August 22, 2023The ANA’s 2023 Data, Analytics, and Measurement Conference convened a panel of experts from Kimberly-Clark and the nonprofit programmatic platform TRUSTX who shared insights on a variety of topics, ranging from consumer data to retail media networks to data clean rooms.
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Developing a Consumer Data Strategy: Leveraging Data Clean Rooms, Retail Media Networks, and AI
Event Soundbites August 22, 2023Kimberly-Clark expects to drive advantaged growth with a pseudonymized data environment.
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Driving Growth and Value Creation Through Analytics, Insights, and Technology
Conference Session Videos August 22, 2023This keynote address from Kirti Singh looked at how P&G is creating the future and how analytics, insights, and technology are fueling growth and value creation for P&G and its brands.
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Driving Growth and Value Creation Through Analytics, Insights, and Technology
Event Soundbites August 22, 2023Procter & Gamble is leveraging behavioral data and AI tools to create brand communication that delivers profitable growth.
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Expanding Perspectives and Dimensions: Exploring the Immersive Realm of In-Game Advertising Measurement
Conference Session Videos August 22, 2023In this video, learn how to incorporate new measurement dimensions found within the in-game advertising media channel into your current every-day models.
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Let's Ride: How Uber Is Keeping Up with Today's Consumer
Conference Session Videos August 22, 2023In this video, Dorothy Ann Advincula, Global Head of Audience, Insights and Measurement for Uber’s advertising platform, discussed how Uber is helping the biggest brands connect in creative and memorable ways and how they are setting up a measurement and insights practice to analyze a complex advertising ecosystem.
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Opening Remarks of the 2023 ANA Data, Analytics, & Measurement Conference
Conference Session Videos August 22, 2023In this session, ANA Group EVP Bill Tucker delivered the opening Remarks of the 2023 ANA Data, Analytics, & Measurement Conference.
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The Next Chapter: The Future of Measurement in a Changing Ecosystem
Conference Session Videos August 22, 2023In this video, Google and The Hershey Company shared how a proactive strategy and AI can supercharge measurement capabilities and drive business outcomes.
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The Next Chapter: The Future of Measurement in a Changing Ecosystem
Event Soundbites August 22, 2023A mindset shift from performance marketing to patience and partnership supercharged Hershey's measurement capabilities.
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How SeeHer’s New Tool Allows for More Effective Media Planning and Targeting
Conference Session Videos August 21, 2023In this video, SeeHer and Comscore previewed the new GEM Audiences tool, detailing insights that were used in its creation and the ways in which it can be leveraged for more effective media planning.
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How to Overcome Data Cherry-Picking and Optimize Marketing Performance
Conference Session Videos August 21, 2023In this video, Marketbridge’s Andy Hasselwander explained the “Cobra Effect” that is currently permeating digital marketing measurement and offered advice on what marketers can do to overcome it and make their measurement more dynamic and accurate.
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Stop Optimizing to Attention
Conference Session Videos August 21, 2023In this video, Adelaide’s Marc Guldimann debunks the common myths surrounding attention metrics. He also covered use cases for attention metrics and the positive effects they are starting to have on incentives across the media ecosystem.
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TikTok Works: Understanding TikTok's Place in the Media Mix
Conference Session Videos August 21, 2023In this session, the TikTok Marketing Science team presented research compiled from Nielsen, NCSolutions, Fairing, Samba TV, and more to show how TikTok ads generate business outcomes and their effect on TV viewership.
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From Grinch to Great: Transforming Your Holiday Marketing Strategy
Webinar Rewinds August 16, 2023It’s never too early to start your holiday marketing plan. In this holiday preparation webinar, discover insights to maximize your business's potential during the coming holiday season.
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Go-to-Compliance for New Cross-Border Data Transfer Program!
Webinar Rewinds August 16, 2023The European Commission has just greenlighted the new Data Privacy Framework (DPF) to replace Privacy Shield. In this webinar, get a tour through this new data transfer program and learn how the ANA can help.
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