Event Video
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A Digital-First Company’s Approach to Growth and Personalization
Conference Session Videos July 19, 2023In this video, learn about MTailor, an e-commerce clothing company that uses AI — via a simple app on your phone — to provide a custom fit that is 20 percent more accurate than a tailor.
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A Digital-First Company’s Approach to Growth and Personalization
Conference Highlights July 19, 2023MTailor is doubling down on low-friction education to make its website more engaging to consumers.
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Digital Winners, Losers, and Trends
Conference Highlights July 19, 2023In a landscape of digital disruption, consumers and advertisers are cautiously optimistic about AI and search.
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How a Values-Based DTC Diaper Brand Has Taken the Industry by Storm
Conference Session Videos July 19, 2023In this video, Hello Bellow shared how it builds its community of parents and creators to support parents and provide them with affordable, premium, natural diapers.
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How a Values-Based DTC Diaper Brand Has Taken the Industry by Storm
Conference Highlights July 19, 2023Hello Bello has grown its community online by listening to, supporting, and celebrating diverse voices.
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Overview of the 2023 ANA Digital & Social Media Conference
Conference Highlights July 19, 2023In this video, get a two-minute overview of the 2023 ANA Digital & Social Media Conference.
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Programmatic Town Hall
Conference Session Videos July 19, 2023Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released providing insight on topics including the importance of having direct data access contracts with supply chain partners, the benefits of better balancing the pursuit of low cost inventory with ad quality, and more.
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SeeHer — Optimizing the 3C’s: Creative, Content, and Character Portrayals
Webinar Rewinds July 19, 2023In this webinar, join SeeHer to learn more about the Gender Equality Measure (GEM®) methodology, use cases, and SeeHer’s roadmap for democratizing and evolving gender equality measurement.
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Three Digital Trends to Watch in the Second Half of 2023
Conference Session Videos July 19, 2023In this video, Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.
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Using the Super Bowl to Market to Diabetics
Conference Session Videos July 19, 2023The marketing for health care and medical technology has a stereotype of appearing staged and lacking genuine emotional resonance. Dexcom, a leader in glucose monitoring for diabetics, wanted to break that mold. In this video, learn how it leveraged a Super Bowl commercial and a community of Dexcom users.
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Using the Super Bowl to Market to Diabetics
Conference Highlights July 19, 2023Dexcom’s Warrior program of real users drives it social media content strategies.
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Advertising Delivered: Building DoorDash's Retail Media Network
Conference Highlights July 18, 2023To achieve powerful marketing results, a digital platform should engage with customers and provide actionable insights.
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Harnessing the Power of Social and Influencers in Sports
Conference Session Videos July 18, 2023In this video, ESPN shared how brands can authentically tell their stories in the sports social space to connect with younger fans. And as influencers are becoming a bigger part of the sports landscape, they shared an inside look at the recently launched ESPN Creator Network.
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Helping to Keep Ukraine’s Economic Engine Running
Conference Session Videos July 18, 2023Much of the best work in adtech development for the past 15 years has roots in Ukraine. In this video, Dave Morgan talked about his recent visit to Ukraine and meetings with many of the top firms in adtech, software development, and production.
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How a Challenger Brand Taps Data to Outflank the Competition
Conference Session Videos July 18, 2023In this video, California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.
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How a Challenger Brand Taps Data to Outflank the Competition
Conference Highlights July 18, 2023California Pizza Kitchen is focusing on boosting frequency through data-driven guest engagement.
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Opening Remarks of the 2023 ANA Digital & Social Media Conference
Conference Session Videos July 18, 2023In this video, ANA CEO Bob Liodice welcomed attendees to the 2023 ANA Digital & Social Media Conference.
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Q&A with a Podcasting Influencer
Conference Session Videos July 18, 2023In this video, influencer and podcast host Zach Kornfeld addressed questions covering topics such as the benefits of advertising on podcasts and the best approaches to developing ad reads with podcast hosts.
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Target the Rooftops: How South College Found Their Audience with CTV
Conference Session Videos July 18, 2023With the rise of connected TV, marketers can now be more surgical with their strategies — "targeting the rooftops" of individual households, rather than city-wide audiences. In this video, learn how this drives measurable outcomes.
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The Marketing Power and Legal Pitfalls of AI
Conference Session Videos July 18, 2023In this video, two legal experts from ReedSmith LLP provided a comprehensive overview of how marketers are benefitting from leveraging generative AI and machine learning. They also reviewed legal issues for marketers to consider when deploying this new technology.
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