Event Video | Marketing Knowledge Center

Advertising Delivered: Building DoorDash's Retail Media Network

Event Soundbites July 18, 2023

To achieve powerful marketing results, a digital platform should engage with customers and provide actionable insights.

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Harnessing the Power of Social and Influencers in Sports

Conference Session Videos July 18, 2023

In this video, ESPN shared how brands can authentically tell their stories in the sports social space to connect with younger fans. And as influencers are becoming a bigger part of the sports landscape, they shared an inside look at the recently launched ESPN Creator Network.

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Helping to Keep Ukraine’s Economic Engine Running

Conference Session Videos July 18, 2023

Much of the best work in adtech development for the past 15 years has roots in Ukraine. In this video, Dave Morgan talked about his recent visit to Ukraine and meetings with many of the top firms in adtech, software development, and production.

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How a Challenger Brand Taps Data to Outflank the Competition

Conference Session Videos July 18, 2023

In this video, California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.

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How a Challenger Brand Taps Data to Outflank the Competition

Event Soundbites July 18, 2023

California Pizza Kitchen is focusing on boosting frequency through data-driven guest engagement.

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Opening Remarks of the 2023 ANA Digital & Social Media Conference

Conference Session Videos July 18, 2023

In this video, ANA CEO Bob Liodice welcomed attendees to the 2023 ANA Digital & Social Media Conference.

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Q&A with a Podcasting Influencer

Conference Session Videos July 18, 2023

In this video, influencer and podcast host Zach Kornfeld addressed questions covering topics such as the benefits of advertising on podcasts and the best approaches to developing ad reads with podcast hosts.

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Target the Rooftops: How South College Found Their Audience with CTV

Conference Session Videos July 18, 2023

With the rise of connected TV, marketers can now be more surgical with their strategies — "targeting the rooftops" of individual households, rather than city-wide audiences. In this video, learn how this drives measurable outcomes.

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The Marketing Power and Legal Pitfalls of AI

Conference Session Videos July 18, 2023

In this video, two legal experts from ReedSmith LLP provided a comprehensive overview of how marketers are benefitting from leveraging generative AI and machine learning. They also reviewed legal issues for marketers to consider when deploying this new technology.

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The Story Behind United Airlines’ Social Strategy Evolution

Conference Session Videos July 18, 2023

In this video, United Airlines’ Meg Mitchell outlined the three distinct eras for the brand’s social media efforts, the lessons learned during each of these eras, and provided some real-world examples of how those lessons have been put into practice.

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The Story Behind United Airlines’ Social Strategy Evolution

Event Soundbites July 18, 2023

To regain the trust of the public and internet, United Airlines had to read the room and take calculated risks.

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Influencer Pay Equity Considerations

Event Soundbites July 17, 2023

Be specific in your influencer deliverables and guidelines to ensure an equitable partnership.

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Fundraising Principles and Ethics for Nonprofit Organizations

Webinar Rewinds July 12, 2023

In this webinar, learn about the best practices and principles when outreaching to donors and using third-party agencies to help you gain support. Also hear about recent ethics concerns such as using AI for fundraising and marketing.

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Making the Most of Addressability

Webinar Rewinds July 12, 2023

In this webinar, get an overview of the present addressability landscape, how that is evolving under new regulatory and business requirements, and most importantly, where advertisers can still gain ground in bringing greater efficiency to advertising investments.

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Advertising Litigation Trends 2023 — a Mid-Year Review

Webinar Rewinds July 11, 2023

In this webinar, Kramer Levin’s Advertising Litigation practice discussed key advertising litigation trends from the first half of 2023 including Lanham Act cases, consumer class actions, NAD challenges and NARB appeals, as well as regulatory and consumer privacy and data security developments.

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ANA SeeHer Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust

Webinar Rewinds June 28, 2023

In this webinar, learn what Gen Z expects from media and advertisers in terms of accurate gender representation and how to pass the Gen Z Vibe Check, while remaining authentic to your brand.

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Retail Media Fair: Find the Right Partners for Your Business

Conference Session Videos June 15, 2023

In a relatively short period of time, Retail Media Networks have established themselves as the must-have marketing platform for retailers and the must-buy media platform for brands. Hear from many of the leading RMNs on their capabilities and points-of-difference.

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Crafting a Culture of Collaboration Within Your In-House Agency

Conference Session Videos June 14, 2023

In this video, JLL Creative’s Shaina Nielson shared how she and her team were able to build a more creative and productive culture through an approach that considered the perspectives of all stakeholders and prioritized continuous improvement through constant collaboration.

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Overview of the 2023 ANA In-House Agency Conference

Event Soundbites June 14, 2023

In this video, get a two-minute overview of the 2023 ANA In-House Agency Conference.

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Predictive Incrementality by Experimentation for Ad Measurement

Webinar Rewinds June 14, 2023

Advertising effects have always been hard to measure. In this webinar, Meta’s Robert Moakler walked through different non-experimentation ad measurement methods and compared them to the results from randomized controlled trial-based measurement.

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