Event Video | Marketing Knowledge Center

How Slurpee is Building 7-Eleven’s Culture-First Approach

Conference Session Videos September 12, 2023

In this video, 7-Eleven shared highlights and learnings from its first-ever brand makeover, outlining how it has incorporated purpose, leveraged partnerships, and capitalized on niche cultural moments.

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Opening Remarks of the 2023 ANA Brand Activation & Creativity Conference

Conference Session Videos September 12, 2023

In this video, Mike Kaufman, SVP of Brand & Media at ANA, delivered the opening remarks of the 2023 ANA Brand Activation & Creativity Conference.

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Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations

Event Soundbites September 12, 2023

Audience segmentation and a commitment to its true identity were key to La-Z-Boy’s repositioning brand activations.

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Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations

Conference Session Videos September 12, 2023

In this video, Christy Hoskins, VP and CMO at La-Z-Boy Inc., shared how her 95-year-old brand has undergone a transformation, going from a sleepy legacy brand to one that is active, dynamic, distinctive, and appealing to modern audiences.

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The Psychology of Bravery

Event Soundbites September 12, 2023

Being a brave marketer by challenging the status quo leads to creative opportunities for business growth.

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Together We Win — Creatively Driving Impact Through Sports

Event Soundbites September 12, 2023

Frito-Lay has delivered key brand messages through major activations supporting women’s sports.

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Together We Win — Creatively Driving Impact Through Sports

Conference Session Videos September 12, 2023

Through a shared belief in elevating women’s sports and athletes, Frito-Lay and FOX Sports came together to create a one-of-a-kind partnership around one of the greatest sporting events in the world: The FIFA Women’s World Cup Australia & New Zealand 2023™️.

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Using Social Impact to Innovate Media Practices

Event Soundbites September 12, 2023

Successful media innovation requires a foundation of customer obsession and meeting people where they are.

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Using Social Impact to Innovate Media Practices

Conference Session Videos September 12, 2023

In this video, the Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.

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AI in Marketing Procurement — More Than a Content Generator

Webinar Rewinds September 7, 2023

In this webinar, Joseph Herrada, Marketing Manager at Decideware, and Sarah Thompson, CEO of Softlink Information Centers, explored the prospect of AI in the marketing procurement tech-stack and where we are seeing the most robust results with the help of artificial intelligence in agency management.

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Exploratory Data Analysis: Uncover the Value in Data to Grow Your Business

Webinar Rewinds September 7, 2023

In this webinar, learn about Audience Learning Labs, which provide brands a unique privacy compliant, scalable solution to identify prospective clients, enhance personalization and engage people with relevant customer experiences that are consistent with the brand.

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First Party Data — The Silver Bullet in Your 2024 Marketing Strategy

Webinar Rewinds September 6, 2023

In this webinar, Michelle Taves, CEO of Porch Group Media and Luci Rainey, former marketing executive of Comcast and PODS, shared insights into the evolving marketing and data landscape, how first-party data can power your competitive advantage in 2024, and more.

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Key Insights from The Cost of the Pitch — ANA Study

Webinar Rewinds August 30, 2023

In this webinar, learn about key insights from the ANA/4A’s report — The Cost of the Pitch — which revealed groundbreaking findings that shed light on the often mysterious and hidden expenses associated with the agency pitch process.

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The Inconvenient Truth About MarTech

Webinar Rewinds August 24, 2023

In this webinar, learn more about the profound findings of the iDX commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by disconnected MarTech and AdTech strategies.

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#Airplanemode: How Advocacy and Influence Propel United Airlines

Conference Session Videos August 23, 2023

In this video, speakers from United Airlines discussed the brand’s strategic approach to employee social media and influencer marketing across its global workforce.

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#Airplanemode: How Advocacy and Influence Propel United Airlines

Event Soundbites August 23, 2023

A key component of United Airlines' influencer marketing program is measuring the impact of employee brand advocates.

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Coca-Cola Shared Compliance Learnings

Conference Session Videos August 23, 2023

Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. In this video, Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.

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Coca-Cola Shared Compliance Learnings

Event Soundbites August 23, 2023

Transparency and fairness are preconditions for privacy consent.

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Finding the Value Within a Donor’s Behavior

Webinar Rewinds August 23, 2023

In this webinar, speakers spotlighted the mid-level program at Helen Keller Intl, where mining the patterns in their donors’ giving behavior resulted in the expansion of $1,000+ gifts.

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Overview of the 2023 ANA Data, Analytics, & Measurement Conference

Event Soundbites August 23, 2023

In this video, get a two-minute overview of the 2023 ANA Data, Analytics, & Measurement Conference.

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