Event Video
-
Expanding Perspectives and Dimensions: Exploring the Immersive Realm of In-Game Advertising Measurement
Conference Session Videos August 22, 2023In this video, learn how to incorporate new measurement dimensions found within the in-game advertising media channel into your current every-day models.
view -
Let's Ride: How Uber Is Keeping Up with Today's Consumer
Conference Session Videos August 22, 2023In this video, Dorothy Ann Advincula, Global Head of Audience, Insights and Measurement for Uber’s advertising platform, discussed how Uber is helping the biggest brands connect in creative and memorable ways and how they are setting up a measurement and insights practice to analyze a complex advertising ecosystem.
view -
Opening Remarks of the 2023 ANA Data, Analytics, & Measurement Conference
Conference Session Videos August 22, 2023In this session, ANA Group EVP Bill Tucker delivered the opening Remarks of the 2023 ANA Data, Analytics, & Measurement Conference.
view -
The Next Chapter: The Future of Measurement in a Changing Ecosystem
Conference Session Videos August 22, 2023In this video, Google and The Hershey Company shared how a proactive strategy and AI can supercharge measurement capabilities and drive business outcomes.
view -
The Next Chapter: The Future of Measurement in a Changing Ecosystem
Conference Highlights August 22, 2023A mindset shift from performance marketing to patience and partnership supercharged Hershey's measurement capabilities.
view -
How SeeHer’s New Tool Allows for More Effective Media Planning and Targeting
Conference Session Videos August 21, 2023In this video, SeeHer and Comscore previewed the new GEM Audiences tool, detailing insights that were used in its creation and the ways in which it can be leveraged for more effective media planning.
view -
How to Overcome Data Cherry-Picking and Optimize Marketing Performance
Conference Session Videos August 21, 2023In this video, Marketbridge’s Andy Hasselwander explained the “Cobra Effect” that is currently permeating digital marketing measurement and offered advice on what marketers can do to overcome it and make their measurement more dynamic and accurate.
view -
Stop Optimizing to Attention
Conference Session Videos August 21, 2023In this video, Adelaide’s Marc Guldimann debunks the common myths surrounding attention metrics. He also covered use cases for attention metrics and the positive effects they are starting to have on incentives across the media ecosystem.
view -
TikTok Works: Understanding TikTok's Place in the Media Mix
Conference Session Videos August 21, 2023In this session, the TikTok Marketing Science team presented research compiled from Nielsen, NCSolutions, Fairing, Samba TV, and more to show how TikTok ads generate business outcomes and their effect on TV viewership.
view -
From Grinch to Great: Transforming Your Holiday Marketing Strategy
Webinar Rewinds August 16, 2023It’s never too early to start your holiday marketing plan. In this holiday preparation webinar, discover insights to maximize your business's potential during the coming holiday season.
view -
Go-to-Compliance for New Cross-Border Data Transfer Program!
Webinar Rewinds August 16, 2023The European Commission has just greenlighted the new Data Privacy Framework (DPF) to replace Privacy Shield. In this webinar, get a tour through this new data transfer program and learn how the ANA can help.
view -
Athletic Greens Unleashes Untapped Potential and Accelerates Growth with Commercial Intelligence
Webinar Rewinds August 10, 2023In this webinar Lindsay Noyes from Athletic Greens (AG1®) and John Virzi at Analytic Partners shared the roadmap to implementing the commercial analytics program that revolutionized AG1®’s ability to quantify marketing campaign effectiveness to improve efficiency and accelerate growth.
view -
Optimizing Programmatic Investment — ANA Study
Webinar Rewinds August 9, 2023Initial results of the ANA Programmatic Media Supply Chain Transparency Study were recently released. In this webinar, ANA's Bill Duggan recapped the study's findings and discussed objectives for the second phase of the project.
view -
A Legal Update on NFTs, Crypto, the Metaverse and AI in Advertising & Promotions
Webinar Rewinds August 8, 2023In this webinar, speakers from Venable LLP explored legal developments with regard to new technologies like NFTs, cryptocurrency, and the metaverse with some AI thrown in for good measure.
view -
Virtual Diversity Fair: Meet Hispanic-Owned Companies
Conference Session Videos August 3, 2023The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. August's Virtual Supplier Diversity Fair highlighted Hispanic-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
view -
Four Pillars of Holistic Personalization in the Age of AI and ChatGPT
Webinar Rewinds August 2, 2023Even with an ample amount of data armed with advanced segmentation and targeting technologies, holistic personalization has been a difficult goal to achieve for most marketers. In this webinar, learn how AI technology can help make this a reality.
view -
Moving TV Measurement Forward and Beyond
Webinar Rewinds July 27, 2023The way in which we consume television and video content has rapidly changed over the past few years. In this webinar, George Ivie, CEO of the Media Rating Council (MRC) and industry-expert Artie Bulgrin discussed where video measurement stands today and where it is heading tomorrow.
view -
Know Your Audience: Converting Anonymous Users in a Cookie-Free World
Webinar Rewinds July 26, 2023In this webinar, learn how Ogilvy has partnered with ANA to help marketers adapt and succeed in today's rapidly changing landscape by leveraging their most value asset — customer data. Get information you'll need to not only survive in tomorrow's cookie-free world, but also to beat your competition.
view -
Patelco Credit Union Achieves Smarter Growth Using Data, Analytics, and Addressable Media
Webinar Rewinds July 26, 2023New customer acquisition is more important than ever, but competition is fierce. Conventional digital media strategies can deliver only incremental gains. This presentation demonstrated a smarter approach, using real-life case studies and results.
view -
How AI is Helping Marketers
Webinar Rewinds July 20, 2023We are at the beginning of a new shift where AI will help marketers tell stories, connect with audiences, and multiply businesses' growth opportunities. In this webinar, Google discussed AI solutions that are making it easier for marketers to show up for customers in more connected and consistent ways.
view