Event Video
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A Starter Guide to Data and Product Ownership
Event Soundbites September 27, 2023Identifying and understanding use cases was a critical first step in making Georgia-Pacific more insights-driven.
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A Starter Guide to Data and Product Ownership
Conference Session Videos September 27, 2023As Georgia-Pacific advanced its journey to become more of an insight-driven marketing organization, its people faced the early headwinds of having to manually collect, prepare, and validate data for the purpose of reporting and analysis.
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An Introduction to Leveraging AI Responsibly to Solve Business Problems
Event Soundbites September 27, 2023Marketers need to build a culture of innovation in order to leverage the opportunities of AI.
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An Introduction to Leveraging AI Responsibly to Solve Business Problems
Conference Session Videos September 27, 2023In this video, Mars Wrigley shared how brands should leverage the power of artificial intelligence to supercharge decision-making at scale.
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Drive Achievable Outcomes Leveraging Data and Analytics
Conference Session Videos September 27, 2023In this video, Acxiom and Winterberry Group discussed the key drivers for the expansion of marketing analytics, the challenges companies face in transforming into data-driven organizations, and major analytics use cases.
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How AI-Powered Data Is Transforming the Future of Marketing
Conference Session Videos September 27, 2023In this video, Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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How to Clean and Govern Your First-Party Data
Event Soundbites September 27, 2023Assigning unique identifiers to consumer devices will be key in collecting first-party data.
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How to Clean and Govern Your First-Party Data
Conference Session Videos September 27, 2023In this video, Peter Flor from BET demonstrated how RDBMS (relational database management systems) and advanced data architectural patterns can enable organizations to clean and govern first-party data signals in real-time and across changes.
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Privacy Everywhere All at Once
Webinar Rewinds September 27, 2023In this session, learn how to lead your brand as it navigates the new AI frontier in ways that are personalized, scalable, and privacy-compliant.
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Speed Up Your Insights
Conference Session Videos September 27, 2023Leaders from TransUnion and Meta discussed how to establish the right measurement framework and use powerful, granular data sets to quickly implement meaningful changes to your marketing mix and increase your speed to actionable insights.
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Transforming Pernod’s Performance Through Advanced Analytics
Event Soundbites September 27, 2023A holistic insights platform is enhancing Pernod Ricard’s ability to identify market opportunities and boost effectiveness.
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Transforming Pernod’s Performance Through Advanced Analytics
Conference Session Videos September 27, 2023In this video, learn how Pernod Ricard leveraged a marketing measurement solution to get a total market view of its 600 plus brands, its competitors, and its on-premise footprint.
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Transunion Announces the 2023 Genius Award Finalists
Conference Session Videos September 27, 2023In this video, learn about the ANA Genius Awards showcasing the best in data-driven strategies. Selected by the expert panel of judges, the winning companies have leveraged analytic thinking to address some of their greatest challenges and, above all, fuel bottom-line revenue growth.
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Can You See Me Now? Why Adtech MUST Embrace Transparency
Webinar Rewinds September 21, 2023Billions of dollars are spent on advertising each year. Learn why adtech and the media buying industry must embrace transparency, and advertisers and media buying professionals must demand it, in order for each group to maintain credibility.
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Data Privacy is Not Optional — The Ethical and Legal Implications of Digital Data
Webinar Rewinds September 21, 2023Generative AI, metaverse, cookie deprecation, commercial surveillance, data brokers — these current hot topics have important data privacy implications for advertising. In this webinar, speakers unraveled the complex and interwoven world of digital data privacy now.
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The State of Marketing Analytics — A Roundtable Discussion
Webinar Rewinds September 20, 2023In an era where economic downturns loom and financial allocations undergo rigorous assessments, marketing analytics teams are under pressure to demonstrate tangible value. In this webinar, a panel of industry experts discussed marketing analytics teams’ biggest challenges — and opportunities — in 2023.
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Navigating the Sea of AI Solutions in 2023
Webinar Rewinds September 14, 2023In this webinar, Oliver Embry, Director of Product Innovation at MNTN, navigated the ever-evolving world of Generative AI and cut through the hype to outline what AI solutions you can take advantage of today.
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#SEEHERGREATNESS: Jumpstarting a Movement to Drive Change and Growth
Conference Session Videos September 13, 2023In 2022, Buick set out to leverage their status as a longstanding partner with the NCAA to launch #SEEHERGREATNESS. In this video, learn the dos and don’ts for how to authentically connect with consumers and drive growth through thought-provoking marketing and grassroots dialogue.
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AI Use Cases for Designers
Event Soundbites September 13, 2023Creatives can take advantage of the potential of generative AI through test and learn and not settling for almost.
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AI Use Cases for Designers
Conference Session Videos September 13, 2023In this video, Shutterstock dispelled three myths about AI’s place in marketing and suggested numerous ways in which the technology can be used in the work of designers.
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