Event Video
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Supporting an In-House Agency Studio Model
Conference Session Videos June 14, 2023Novo Nordisk launched their studio agency program in 2019. Over the last four years, the studio has undergone a transformation. In this video, hear about best practices learned along the way and what’s next for their in-house agency model evolution.
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Supporting an In-House Agency Studio Model
Event Soundbites June 14, 2023Novo Nordisk achieved instant scalability and overhead savings by adopting an outsourced studio model.
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Tips for Improving Your In-House Agency’s Collaboration with Clients
Conference Session Videos June 14, 2023In this video, UKG’s in-house agency explained how it reimagined the way it worked with internal clients with the help of Jaro Group’s coaching.
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ANA In-House Excellence Awards Gala
Conference Session Videos June 13, 2023In this video, grand category prize winners for the ANA In-House Excellence Awards were announced across all 11 main categories for the top in-house teams delivering the best creative, strategic, and growth-driving marketing campaigns of the year.
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Building Brand Value from Within
Event Soundbites June 13, 2023It’s important to hire in-house agency talent who can add to a company’s culture rather than just fit in.
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Creating Modern Partnerships: The Roadmap to Building a Thriving Agency Ecosystem
Conference Session Videos June 13, 2023In this video, FCB global CEO Tyler Turnbull shared valuable insights on how to build successful brand-agency partnerships.
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Emerging Issues Surrounding Privacy Class Actions and Compliance in 2023
Webinar Rewinds June 13, 2023This webinar covered the recent surge in consumer class actions, compliance considerations, and recent developments in the law related to privacy claims.
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Heart Haus: 2022 Best in Show ANA In-House Excellence Award Winner
Conference Session Videos June 13, 2023In this video, learn how Heart Haus, CVS Health’s in-house creative team, helps persuade, empower, and inspire consumers, members, and patients to achieve healthier lives through the communications and activations they imagine and bring to life.
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Heart Haus: 2022 Best in Show ANA In-House Excellence Award Winner
Event Soundbites June 13, 2023Human-centric creativity empowers the pursuit of new and useful ideas by CVS Health’s in-house agency.
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In-House Does Not = Safe
Conference Session Videos June 13, 2023Sure, there are cost savings to be had, but developing campaigns in-house is not about playing it safe. In this video, learn why it’s about taking big swings and stoking the creative fires within the organization to drive creativity across the brand.
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In-House Does Not = Safe
Event Soundbites June 13, 2023Trusting partners, keeping the focus on consumers, and having fun are the key to the success of in-house agencies.
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Inside Look at an In-House Performance Team
Conference Session Videos June 13, 2023What does it take for an in-house agency to specialize in performance and growth marketing? In this video, hear from the head of marketing operations at the University of Phoenix on how their in-house agency is structured to deliver marketing results and lessons learned along the way.
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Inside Look at an In-House Performance Team
Event Soundbites June 13, 2023Going in-house has allowed the University of Phoenix to amp up its agile practice and lean into performance marketing.
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Leveraging AI for Marketing Success: A Guide for In-House Agencies
Conference Session Videos June 13, 2023Few have seen the evolution of in-house agencies from the vantage point of R/GA's Michael Olaye. In this video, learn why he sees a future in which AI empowers in-house agencies of all sizes to redefine their marketing potential.
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Leveraging AI for Marketing Success: A Guide for In-House Agencies
Event Soundbites June 13, 2023AI can be used to free in-house agencies from process in order to better focus on creativity.
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Opening Remarks: The Continued Rise of the In-House Agency
Conference Session Videos June 13, 2023In this video, get highlights of the new ANA research on in-house agencies including how workloads continue to increase, the biggest challenges for in-house agencies (all related to managing growth), and how in-house agencies are working with external agencies.
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Six Tips for Staffing In-House Agencies and Building Their Cultures
Conference Session Videos June 13, 2023In this video, Andrew McKechnie, who formerly held leadership roles at the in-house agencies of Apple and Verizon, offered six tips for hiring for and building the culture of an in-house agency.
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TaxAct Shares Its Process for Successfully In-Housing Programmatic Media
Conference Session Videos June 13, 2023In this video, Amy Bartle, head of media at TaxAct, shared insights she has learned during the process of in-housing her brand’s programmatic media, including key questions to ask before starting the in-housing process and the timeline her brand has operated on.
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TaxAct Shares Its Process for Successfully In-Housing Programmatic Media
Event Soundbites June 13, 2023Marketers need to address aggregation of data and team structure before moving ahead with in-housing programmatic media.
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The In-House Agency That Takes on Outside Clients
Event Soundbites June 13, 2023Liberty Mutual’s in-house agency has built an open environment of creative inspiration by taking on outside clients.
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