Event Video
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ANA SeeHer Global Perceptions of Progress in Gender Equality
Webinar Rewinds September 13, 2023SeeHer and denstu have refreshed a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality and expanded its scope to include global markets. This webinar offers an assessment of the progress media and brands have made in accurate representation.
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Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years
Conference Session Videos September 13, 2023In this video, Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.
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Can a New Form of Creativity Help Close the Global Health Equity Gap?
Conference Session Videos September 13, 2023In this video, Havas provides a lively introduction to Welltainment™: a new style of creativity to help bridge the global health equity gap through entertaining experiences that help people build a more authentic relationship with their health.
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Generative AI: Unleashing Marketing Productivity, Creativity, and Strategic Advantage
Webinar Rewinds September 13, 2023Generative AI is remaking marketing. In this webinar, Greg Verdino, founder of AI marketing consultancy CognitivePath, cuts through the hype, uncovers key strategy use cases for GenAI across every facet of marketing, and delivers a practical and proven model for using GenAI.
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How Helping Up Mission Connected with a Hard-to-Reach Audience
Conference Session Videos September 13, 2023In this video, Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.
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Overview of the 2023 ANA Brand Activation & Creativity Conference
Event Soundbites September 13, 2023In this video, get a two-minute overview of the 2023 ANA Brand Activation & Creativity Conference.
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San Diego Tourism Authority Marries OOH and Digital to Engager Travelers
Conference Session Videos September 13, 2023In this video, The Shipyard and Wanderlab shared how they worked with San Diego Tourism Authority to effectively harness the power of curiosity to engage and captivate their target audience.
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Scary Marketing Is Good Marketing: How Daring to Be Different Pays Dividends
Event Soundbites September 13, 2023Having a strong brand identity is critical to creating impactful and daring campaigns.
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Scary Marketing Is Good Marketing: How Daring to Be Different Pays Dividends
Conference Session Videos September 13, 2023In this session, Upwork’s Patrick Holly reviewed the strategic foundations of a daring campaign, what "daring" really means, and examples of how that has moved the needle for the brands he's worked with.
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The Business Case for Making “Good” Creative Work to Drive Growth
Conference Session Videos September 13, 2023What makes creativity work? WARC shared some of the principles of creative effectiveness, developed from years of research across the world. This session will help you understand why creativity is so powerful, and how to maximize its commercial impact.
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The Great Divide — How AI Marketing Will Make Some Firms Dumber and Others Far Smarter
Conference Session Videos September 13, 2023In this video, business inspiration hub Catalyzing Innovation offered recommendations on how brands can use generative AI to enhance creativity and marketing.
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Avoiding Penalties: Staying Compliant On and Off the Playing Field
Webinar Rewinds September 12, 2023Major sports seasons are ramping up, which means the court is wide open for potential legal fouls. In this webinar, Davis+Gilbert attorneys shared slam-dunk strategies for navigating new federal and state requirements for proper interactions between influencers and consumers.
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Beyond Logos and Labels: Unleashing the Power of Purpose in Your Brand
Conference Session Videos September 12, 2023In this video, David Baldwin, founder of Baldwin& and CMO of Ponysaurus Brewing, explored the transformative power of brand building from scratch — one that goes beyond logos, colors, and tone of voice into creating a living entity fueled by values that propel long-term growth.
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Bringing Greater Creativity to Commerce Experiences
Event Soundbites September 12, 2023The intersection of great creativity and commerce is driving impactful shopper marketing.
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Bringing Greater Creativity to Commerce Experiences
Conference Session Videos September 12, 2023In this video, speakers from Mondelez and VMLY&R Commerce discussed the importance and meaning of creative commerce.
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Consumer Attitudes Toward Wellness and the Economics of Food Purchases
Conference Session Videos September 12, 2023In this video, Vericast shared some of the results from a 2023 consumer survey, covering topics such as attitudes toward wellness, food, and food purchases.
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Emerging Trends in Sports Sponsorships
Conference Session Videos September 12, 2023In this video, SponsorUnited reviewed data and trends to help brands maximize their sports sponsorships and provided examples of how sports betting app FanDuel has executed on each of these trends in its own activations.
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Five Tenets of Bravery in Marketing
Conference Session Videos September 12, 2023In this video, Arc Worldwide identified five tenets that help foster bravery in the field of marketing and offered an example from Unilever to illustrate them in action.
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How a Duck, Two Goats, and a Renewed Strategy Soared Brand Awareness in the Insurance Industry
Conference Session Videos September 12, 2023Dagger's Carla Guy was interviewed by Luci Rainey, former senior marketing executive at Comcast and PODS, to learn more about Dagger's strategy behind the Aflac GOAT campaign and how leveraging a new strategy and personality, and supporting women's initiatives, drove brand awareness and consideration.
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How Slurpee is Building 7-Eleven’s Culture-First Approach
Event Soundbites September 12, 20237-Elelven is leaning into its car culture community to drive activation strategies.
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