Event Video
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AI in Marketing Procurement — More Than a Content Generator
Webinar Rewinds September 7, 2023In this webinar, Joseph Herrada, Marketing Manager at Decideware, and Sarah Thompson, CEO of Softlink Information Centers, explored the prospect of AI in the marketing procurement tech-stack and where we are seeing the most robust results with the help of artificial intelligence in agency management.
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Exploratory Data Analysis: Uncover the Value in Data to Grow Your Business
Webinar Rewinds September 7, 2023In this webinar, learn about Audience Learning Labs, which provide brands a unique privacy compliant, scalable solution to identify prospective clients, enhance personalization and engage people with relevant customer experiences that are consistent with the brand.
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First Party Data — The Silver Bullet in Your 2024 Marketing Strategy
Webinar Rewinds September 6, 2023In this webinar, Michelle Taves, CEO of Porch Group Media and Luci Rainey, former marketing executive of Comcast and PODS, shared insights into the evolving marketing and data landscape, how first-party data can power your competitive advantage in 2024, and more.
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Key Insights from The Cost of the Pitch — ANA Study
Webinar Rewinds August 30, 2023In this webinar, learn about key insights from the ANA/4A’s report — The Cost of the Pitch — which revealed groundbreaking findings that shed light on the often mysterious and hidden expenses associated with the agency pitch process.
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The Inconvenient Truth About MarTech
Webinar Rewinds August 24, 2023In this webinar, learn more about the profound findings of the iDX commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by disconnected MarTech and AdTech strategies.
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#Airplanemode: How Advocacy and Influence Propel United Airlines
Conference Session Videos August 23, 2023In this video, speakers from United Airlines discussed the brand’s strategic approach to employee social media and influencer marketing across its global workforce.
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#Airplanemode: How Advocacy and Influence Propel United Airlines
Conference Highlights August 23, 2023A key component of United Airlines' influencer marketing program is measuring the impact of employee brand advocates.
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Coca-Cola Shared Compliance Learnings
Conference Session Videos August 23, 2023Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. In this video, Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.
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Coca-Cola Shared Compliance Learnings
Conference Highlights August 23, 2023Transparency and fairness are preconditions for privacy consent.
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Finding the Value Within a Donor’s Behavior
Webinar Rewinds August 23, 2023In this webinar, speakers spotlighted the mid-level program at Helen Keller Intl, where mining the patterns in their donors’ giving behavior resulted in the expansion of $1,000+ gifts.
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Overview of the 2023 ANA Data, Analytics, & Measurement Conference
Conference Highlights August 23, 2023In this video, get a two-minute overview of the 2023 ANA Data, Analytics, & Measurement Conference.
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Clorox’s Three Tips for Analytics Programs
Conference Highlights August 22, 2023Clorox is using a test and learn strategy to refine its measurement solutions.
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Cross-Media Measurement in a Digital-First Landscape
Conference Session Videos August 22, 2023In this session, Nielsen's Jamie Moldafsky discussed how the road ahead for CMOs will require transformative thinking based on data and solutions that are both trusted and channel agnostic.
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Cross-Media Measurement in a Digital-First Landscape
Conference Highlights August 22, 2023In a streaming landscape, cross-media measurement is critical to optimally targeting audiences.
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Decoding CTV: A Marketer-Driven Discussion on Obstacles, Enhancements, and Opportunities with CTV
Conference Session Videos August 22, 2023In this video, learn how a panel of experts face challenges presented by CTV and what measurement enhancements and opportunities they see ahead that will advance learnings and insights, specifically on CTV and as part of cross-platform efforts.
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Decoding CTV: A Marketer-Driven Discussion on Obstacles, Enhancements, and Opportunities with CTV
Conference Highlights August 22, 2023Marketers feel it's important to define KPIs and efficacies to assess CTV measurement opportunities.
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Developing a Consumer Data Strategy: Leveraging Data Clean Rooms, Retail Media Networks, and AI
Conference Session Videos August 22, 2023The ANA’s 2023 Data, Analytics, and Measurement Conference convened a panel of experts from Kimberly-Clark and the nonprofit programmatic platform TRUSTX who shared insights on a variety of topics, ranging from consumer data to retail media networks to data clean rooms.
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Developing a Consumer Data Strategy: Leveraging Data Clean Rooms, Retail Media Networks, and AI
Conference Highlights August 22, 2023Kimberly-Clark expects to drive advantaged growth with a pseudonymized data environment.
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Driving Growth and Value Creation Through Analytics, Insights, and Technology
Conference Session Videos August 22, 2023This keynote address from Kirti Singh looked at how P&G is creating the future and how analytics, insights, and technology are fueling growth and value creation for P&G and its brands.
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Driving Growth and Value Creation Through Analytics, Insights, and Technology
Conference Highlights August 22, 2023Procter & Gamble is leveraging behavioral data and AI tools to create brand communication that delivers profitable growth.
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