Decoding CTV: A Marketer-Driven Discussion on Obstacles, Enhancements, and Opportunities with CTV | Conference Highlights | Event Video | All MKC Content | ANA

Decoding CTV: A Marketer-Driven Discussion on Obstacles, Enhancements, and Opportunities with CTV

Marketers feel it's important to define KPIs and efficacies to assess CTV measurement opportunities.