Event Video
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Accessibility Through Inclusive Design: Mastercard’s Touch Card
Event Soundbites October 10, 2023Inclusive design has been an important business differentiator for Mastercard.
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How to Engage Authentically with South Asians
Conference Session Videos October 10, 2023In this video, speakers from Ethnicity Matters and TD Bank discussed the importance of committing to authentic engagement with South Asians.
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The NFL on the Business Imperative of Supporting the LGBTQ+ Community
Event Soundbites October 10, 2023Key to future-proofing the NFL is having a compassionate approach to the diversity of its fans.
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Five Things You Can Do Now to Remove Programmatic Waste Like MFA (and Save Democracy)
Webinar Rewinds October 5, 2023ANA’s recent transparency study that indicates a mind-boggling 15% of digital ad spend finds its way into the cesspool of sites in ineffective, if not completely worthless, fraudulent realms. As champions of both programmatic and pragmatic, speakers in this webinar offered a handful of actions that every advertiser can take today to move their needle in a positive direction.
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Winning in B2B: Delivering Excellence Today and Preparing for Tomorrow
Webinar Rewinds October 5, 2023With complexity comes opportunity. In this webinar, experts shared proprietary market research and real, best-in-class examples of what the smartest companies in the world are doing to prepare for the next decade of B2B digital experience.
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ANA SeeHer: Optimizing The 3C’s: Creative, Content and Character Portrayals
Webinar Rewinds October 4, 2023In this webinar, join SeeHer to learn more about the Gender Equality Measure, or GEM®, methodology, use cases, and SeeHer’s roadmap for democratizing and evolving gender equality measurement.
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Virtual Diversity Fair: Minority-Owned Production Companies
Conference Session Videos October 3, 2023October's Virtual Supplier Diversity Fair highlighted Minority-Owned Production companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
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ANA Legislative Update on Data Privacy
Conference Session Videos September 28, 2023In this video, Chris Oswald, EVP Law, Ethics and Government Relations at the ANA, provided a fast-paced and comprehensive update of the hot issues confronting marketers in Washington, D.C. and statehouses across the country.
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Defining a Modern CDP: Closing the Gap Between Expectation and Reality
Conference Session Videos September 28, 2023In this video, Zeta and Forrester shared findings from a research report in which they interviewed 313 individual CDP users to determine how CDPs are defined, their effectiveness within marketing, and appropriate guardrails for marketers still in the CDP evaluation phase.
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How General Mills Is Innovating on Data Collection and Implementation
Event Soundbites September 28, 2023Best practices for implementing a new tech stack include migrating clean data that matters.
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How General Mills Is Innovating on Data Collection and Implementation
Conference Session Videos September 28, 2023In this video, Erika Reed, manager of the consumer data strategy team at General Mills, shared how her team has approached obtaining first-party data and how the brand plans to maintain the quality of that data and optimize marketing by using it.
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Leveraging Data and Martech for Multichannel, Integrated Campaigns
Conference Session Videos September 28, 2023In this video, a panel of marketing and technology experts shared the newest innovations in measuring and tracking campaigns across print and digital media, delivering integrated marketing campaigns that drive business performance.
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Leveraging Data: How to Sharpen Your Scoring Model and Increase Lead Velocity
Webinar Rewinds September 28, 2023Getting leads into the funnel is one thing – progressing them down is another. In this webinar, Carissa McCall, Director of Marketing Operations at Anteriad, detailed how data enrichment and employing intent help keep focus on in-market buyers and encourage faster transition from lead to customer.
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Navigating the Customer Information and Privacy Landscape in Marketing
Event Soundbites September 28, 2023Trust equity is the foundation of building stronger relationships with customers through zero-party data.
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Navigating the Customer Information and Privacy Landscape in Marketing
Conference Session Videos September 28, 2023In this video, Sonali Mathur, Global Director of Data, Privacy and Marketing Operations at General Motors, explored how data, privacy, and analytics are transforming the marketing landscape to create equity and trust for the customer to deliver experiences like never before.
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Overview of the 2023 ANA Data & Technology Conference
Event Soundbites September 28, 2023In this video, get a two minute overview of the 2023 ANA Data & Technology Conference.
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Solitude and Seclusion of Data
Event Soundbites September 28, 2023To address consumer concerns about data privacy, marketers should have a plan for managing their data lakes before they turn into oceans.
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Solitude and Seclusion of Data
Conference Session Videos September 28, 2023In the non-profit sector, some alternatives to how data is applied to individual constituents and beyond have taken hold. New data capture algorithms using speech, image, and text analytics have created unique backdoors. In this video, hear about new trends from St. Jude's Children's Research Hospital — ALSAC.
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Why Data Quality and Identity Matter: Sorting the Good from the Bad
Event Soundbites September 28, 2023Standards for monitoring data sources and changes need to be in place to elevate data quality.
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Why Data Quality and Identity Matter: Sorting the Good from the Bad
Conference Session Videos September 28, 2023In this video, the Media Rating Council shared best practices to consider when using first-party data sets, identity information, and supplementary third-party data to measure marketing effectiveness.
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