Event Video
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Speed Up Your Insights
Conference Session Videos September 27, 2023Leaders from TransUnion and Meta discussed how to establish the right measurement framework and use powerful, granular data sets to quickly implement meaningful changes to your marketing mix and increase your speed to actionable insights.
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Transforming Pernod’s Performance Through Advanced Analytics
Conference Highlights September 27, 2023A holistic insights platform is enhancing Pernod Ricard’s ability to identify market opportunities and boost effectiveness.
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Transforming Pernod’s Performance Through Advanced Analytics
Conference Session Videos September 27, 2023In this video, learn how Pernod Ricard leveraged a marketing measurement solution to get a total market view of its 600 plus brands, its competitors, and its on-premise footprint.
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Transunion Announces the 2023 Genius Award Finalists
Conference Session Videos September 27, 2023In this video, learn about the ANA Genius Awards showcasing the best in data-driven strategies. Selected by the expert panel of judges, the winning companies have leveraged analytic thinking to address some of their greatest challenges and, above all, fuel bottom-line revenue growth.
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Can You See Me Now? Why Adtech MUST Embrace Transparency
Webinar Rewinds September 21, 2023Billions of dollars are spent on advertising each year. Learn why adtech and the media buying industry must embrace transparency, and advertisers and media buying professionals must demand it, in order for each group to maintain credibility.
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Data Privacy is Not Optional — The Ethical and Legal Implications of Digital Data
Webinar Rewinds September 21, 2023Generative AI, metaverse, cookie deprecation, commercial surveillance, data brokers — these current hot topics have important data privacy implications for advertising. In this webinar, speakers unraveled the complex and interwoven world of digital data privacy now.
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The State of Marketing Analytics — A Roundtable Discussion
Webinar Rewinds September 20, 2023In an era where economic downturns loom and financial allocations undergo rigorous assessments, marketing analytics teams are under pressure to demonstrate tangible value. In this webinar, a panel of industry experts discussed marketing analytics teams’ biggest challenges — and opportunities — in 2023.
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Navigating the Sea of AI Solutions in 2023
Webinar Rewinds September 14, 2023In this webinar, Oliver Embry, Director of Product Innovation at MNTN, navigated the ever-evolving world of Generative AI and cut through the hype to outline what AI solutions you can take advantage of today.
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#SEEHERGREATNESS: Jumpstarting a Movement to Drive Change and Growth
Conference Session Videos September 13, 2023In 2022, Buick set out to leverage their status as a longstanding partner with the NCAA to launch #SEEHERGREATNESS. In this video, learn the dos and don’ts for how to authentically connect with consumers and drive growth through thought-provoking marketing and grassroots dialogue.
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AI Use Cases for Designers
Conference Highlights September 13, 2023Creatives can take advantage of the potential of generative AI through test and learn and not settling for almost.
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AI Use Cases for Designers
Conference Session Videos September 13, 2023In this video, Shutterstock dispelled three myths about AI’s place in marketing and suggested numerous ways in which the technology can be used in the work of designers.
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ANA SeeHer Global Perceptions of Progress in Gender Equality
Webinar Rewinds September 13, 2023SeeHer and denstu have refreshed a landmark study to understand consumers' attitudes around the progress being made toward achieving gender equality and expanded its scope to include global markets. This webinar offers an assessment of the progress media and brands have made in accurate representation.
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Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years
Conference Session Videos September 13, 2023In this video, Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.
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Can a New Form of Creativity Help Close the Global Health Equity Gap?
Conference Session Videos September 13, 2023In this video, Havas provides a lively introduction to Welltainment™: a new style of creativity to help bridge the global health equity gap through entertaining experiences that help people build a more authentic relationship with their health.
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Generative AI: Unleashing Marketing Productivity, Creativity, and Strategic Advantage
Webinar Rewinds September 13, 2023Generative AI is remaking marketing. In this webinar, Greg Verdino, founder of AI marketing consultancy CognitivePath, cuts through the hype, uncovers key strategy use cases for GenAI across every facet of marketing, and delivers a practical and proven model for using GenAI.
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How Helping Up Mission Connected with a Hard-to-Reach Audience
Conference Session Videos September 13, 2023In this video, Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.
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Overview of the 2023 ANA Brand Activation & Creativity Conference
Conference Highlights September 13, 2023In this video, get a two-minute overview of the 2023 ANA Brand Activation & Creativity Conference.
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San Diego Tourism Authority Marries OOH and Digital to Engager Travelers
Conference Session Videos September 13, 2023In this video, The Shipyard and Wanderlab shared how they worked with San Diego Tourism Authority to effectively harness the power of curiosity to engage and captivate their target audience.
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Scary Marketing Is Good Marketing: How Daring to Be Different Pays Dividends
Conference Highlights September 13, 2023Having a strong brand identity is critical to creating impactful and daring campaigns.
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Scary Marketing Is Good Marketing: How Daring to Be Different Pays Dividends
Conference Session Videos September 13, 2023In this session, Upwork’s Patrick Holly reviewed the strategic foundations of a daring campaign, what "daring" really means, and examples of how that has moved the needle for the brands he's worked with.
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