Event Video
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How General Mills Is Innovating on Data Collection and Implementation
Conference Highlights September 28, 2023Best practices for implementing a new tech stack include migrating clean data that matters.
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How General Mills Is Innovating on Data Collection and Implementation
Conference Session Videos September 28, 2023In this video, Erika Reed, manager of the consumer data strategy team at General Mills, shared how her team has approached obtaining first-party data and how the brand plans to maintain the quality of that data and optimize marketing by using it.
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Leveraging Data and Martech for Multichannel, Integrated Campaigns
Conference Session Videos September 28, 2023In this video, a panel of marketing and technology experts shared the newest innovations in measuring and tracking campaigns across print and digital media, delivering integrated marketing campaigns that drive business performance.
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Leveraging Data: How to Sharpen Your Scoring Model and Increase Lead Velocity
Webinar Rewinds September 28, 2023Getting leads into the funnel is one thing – progressing them down is another. In this webinar, Carissa McCall, Director of Marketing Operations at Anteriad, detailed how data enrichment and employing intent help keep focus on in-market buyers and encourage faster transition from lead to customer.
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Navigating the Customer Information and Privacy Landscape in Marketing
Conference Highlights September 28, 2023Trust equity is the foundation of building stronger relationships with customers through zero-party data.
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Navigating the Customer Information and Privacy Landscape in Marketing
Conference Session Videos September 28, 2023In this video, Sonali Mathur, Global Director of Data, Privacy and Marketing Operations at General Motors, explored how data, privacy, and analytics are transforming the marketing landscape to create equity and trust for the customer to deliver experiences like never before.
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Overview of the 2023 ANA Data & Technology Conference
Conference Highlights September 28, 2023In this video, get a two minute overview of the 2023 ANA Data & Technology Conference.
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Solitude and Seclusion of Data
Conference Highlights September 28, 2023To address consumer concerns about data privacy, marketers should have a plan for managing their data lakes before they turn into oceans.
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Solitude and Seclusion of Data
Conference Session Videos September 28, 2023In the non-profit sector, some alternatives to how data is applied to individual constituents and beyond have taken hold. New data capture algorithms using speech, image, and text analytics have created unique backdoors. In this video, hear about new trends from St. Jude's Children's Research Hospital — ALSAC.
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Why Data Quality and Identity Matter: Sorting the Good from the Bad
Conference Highlights September 28, 2023Standards for monitoring data sources and changes need to be in place to elevate data quality.
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Why Data Quality and Identity Matter: Sorting the Good from the Bad
Conference Session Videos September 28, 2023In this video, the Media Rating Council shared best practices to consider when using first-party data sets, identity information, and supplementary third-party data to measure marketing effectiveness.
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A Starter Guide to Data and Product Ownership
Conference Highlights September 27, 2023Identifying and understanding use cases was a critical first step in making Georgia-Pacific more insights-driven.
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A Starter Guide to Data and Product Ownership
Conference Session Videos September 27, 2023As Georgia-Pacific advanced its journey to become more of an insight-driven marketing organization, its people faced the early headwinds of having to manually collect, prepare, and validate data for the purpose of reporting and analysis.
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An Introduction to Leveraging AI Responsibly to Solve Business Problems
Conference Highlights September 27, 2023Marketers need to build a culture of innovation in order to leverage the opportunities of AI.
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An Introduction to Leveraging AI Responsibly to Solve Business Problems
Conference Session Videos September 27, 2023In this video, Mars Wrigley shared how brands should leverage the power of artificial intelligence to supercharge decision-making at scale.
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Drive Achievable Outcomes Leveraging Data and Analytics
Conference Session Videos September 27, 2023In this video, Acxiom and Winterberry Group discussed the key drivers for the expansion of marketing analytics, the challenges companies face in transforming into data-driven organizations, and major analytics use cases.
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How AI-Powered Data Is Transforming the Future of Marketing
Conference Session Videos September 27, 2023In this video, Resonate explored how brands can leverage AI to gain a rich and more complete understanding of consumers and inform personalization.
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How to Clean and Govern Your First-Party Data
Conference Highlights September 27, 2023Assigning unique identifiers to consumer devices will be key in collecting first-party data.
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How to Clean and Govern Your First-Party Data
Conference Session Videos September 27, 2023In this video, Peter Flor from BET demonstrated how RDBMS (relational database management systems) and advanced data architectural patterns can enable organizations to clean and govern first-party data signals in real-time and across changes.
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Privacy Everywhere All at Once
Webinar Rewinds September 27, 2023In this session, learn how to lead your brand as it navigates the new AI frontier in ways that are personalized, scalable, and privacy-compliant.
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