Event Video
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Marketing to the 50+ LGBTQ+ Audience
Conference Session Videos October 18, 2023In this video, Jennifer Lubrani Cisneros, strategy director for multicultural audiences, and John-Paul Hayworth, LGBTQ+ audience strategy director, explained AARP’s recent achievements engaging the 50+ LGBTQ+ demographic and its plans to continue supporting the community.
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Recognizing Chosen Names in the Trans Community
Conference Session Videos October 18, 2023In this video, Citi shared how it worked with Michaela Jaé Rodriguez, the first trans woman to win a Golden Globe, to promote the company’s “Chosen Name” initiative, which allows trans customers to easily update the name on their banking cards.
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Victories (and Lessons) in Fighting for LGBTQ+ Protections
Conference Session Videos October 18, 2023In this video, The Body Shop shared how it coordinated an effort to drive support of the Equality Act, which resulted in the submission of 4,000 letters to senators in support of the bill.
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Beyond Transaction Data: Wendy’s Playbook to Earn Relationships with Hispanic Consumers
Conference Session Videos October 12, 2023In this video, Wendy's Global CMO Carl Loredo discussed how his Cuban roots and multicultural marketing background drove the iconic QSR to embrace a challenger mindset and play the game differently — going beyond transaction data and passive listening to see consumers as individuals.
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More than Insight, Action: The Roles of Measurement and Optimization
Webinar Rewinds October 12, 2023In this webinar, learn how advertisers are putting measurement insights to work via in-flight creative and media optimizations, shifts in budget and impression allocations, and more.
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Overview of the 2023 ANA Multicultural Marketing & Diversity Conference
Event Soundbites October 12, 2023In this video, get a two-minute overview of the 2023 ANA Multicultural Marketing & Diversity Conference.
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P&G’s Ongoing Commitment to Multicultural Marketing
Conference Session Videos October 12, 2023In this video, P&G's Marc Pritchard and Lela Coffey shared new case studies from P&G brands and thoughts on how multicultural marketing needs to continue to evolve.
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P&G’s Ongoing Commitment to Multicultural Marketing
Event Soundbites October 12, 2023P&G’s multicultural marketing is guided by its 4R Framework (reach, representation, relevance, and resonance).
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The Barbie Evolution: An Icon in a Diverse World
Conference Session Videos October 12, 2023In this video, Matt Brutocao, VP of Barbie global brand marketing at Mattel, discussed how the Barbie marketing team continues to push this iconic brand forward through its foundation in toys and then builds purpose and meaning through licensing and brand partnerships.
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The Undeniable Impact of High-Value B2B Brands
Webinar Rewinds October 12, 2023In this session, dive deep into the undeniable, multi-dimensional impact of stronger, higher-value B2B brands – from marketing and talent impact to financial and shareholder out-performance.
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ANA’S Commitment to DEIB and Opening Remarks
Conference Session Videos October 11, 2023Diversity, equity, inclusion, and belonging are more important than ever to the marketing industry. ANA’s work covers areas including gender equality (SeeHer), inclusive marketing (AIMM), talent development (AEF), supplier diversity, a new LGBTQ+ practice, and its annual diversity benchmarking report.
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Lexus’ Approach to Reaching Diverse Audiences
Conference Session Videos October 11, 2023In this video, Lexus CMO Vinay Shahani described Lexus’s approach to multicultural marketing and shared several examples of the ads that the approach has resulted in.
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Lexus’ Approach to Reaching Diverse Audiences
Event Soundbites October 11, 2023Lexus is focusing on integration with intention to connect with multicultural luxury car buyers.
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Opening Keynote of the 2023 ANA Multicultural Marketing & Diversity Conference
Conference Session Videos October 11, 2023In this video from her keynote at the 2023 ANA Multicultural Marketing and Diversity Conference, Ann Mukherjee, chairman and CEO at Pernod Ricard North America, championed the importance of diverse representation in marketing.
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Opening Keynote of the 2023 ANA Multicultural Marketing & Diversity Conference
Event Soundbites October 11, 2023Marketers’ commitment to diversity requires an understanding of humanity and culturally-sensitive engagement.
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Reaching Multicultural Audiences with Lifesaving Information
Event Soundbites October 11, 2023Marketers have to earn the trust of diverse communities in order to be invited to conversations about health.
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Reckitt Brands: Among Some of the Most Trusted Brands by Multicultural Consumers
Event Soundbites October 11, 2023Brands have to keep beating the drum about prioritizing strategic multicultural and inclusive marketing.
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Session Video from ANA 1-Day Members-Only Conference: Data Smart Omnichannel Marketing
Conference Session Videos October 11, 2023In this video, speakers from Lowe’s, American Express, USPS, and more discussed how brands are using data smartly and responsibly to succeed during turbulent economic times.
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Strategically Leveraging HBCUs to Attract Black Talent into Your Organizations
Event Soundbites October 11, 2023Marketers need to do a more strategic job of marketing to attract diverse talents from HBCUs.
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The Art of Attention: Strategies to Connect with Consumers Across Screens
Webinar Rewinds October 11, 2023How can advertisers break through the clutter and connect with consumers in memorable ways? The answer is innovation and authenticity. In this webinar, learn about what consumers want from brands and how advertisers can respond.
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