Event Video
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Passion Unleashed: Exploring New Horizons in Marketing
Event Soundbites October 26, 2023Marketers are turning to passion-based segmentation to connect with consumers in the new landscape of disruptive technologies.
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Tips for CMOs: How to Strengthen Your Relationship with the CEO
Conference Session Videos October 26, 2023At the 2023 Masters of Marketing Conference, the ANA convened a panel of CMOs and business leaders. In this video, hear their insights into how CMOs can strengthen their relationships with CEOs.
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Tips for CMOs: How to Strengthen Your Relationship with the CEO
Event Soundbites October 26, 2023Being a marketing ambassador and having an enterprise perspective are key to CMOs building strong partnerships with their CEOs.
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Are B2B and B2C Marketing and Brand Evolution Really Different?
Conference Session Videos October 25, 2023The principles of marketing, technically, are no different for B2C and B2B customers. In this session, BD's Tony Ezell shared why he believes B2B brands must continue to drive an integrated brand architecture strategy to drive growth.
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Are B2B and B2C Marketing and Brand Evolution Really Different?
Event Soundbites October 25, 2023The fundamentals of B2B and B2C marketing are the same for achieving brand alignment and growth.
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Combining Insight and Creativity to Reinspire Purpose-Driven Marketing
Conference Session Videos October 25, 2023In this video, Victoria Lozano, EVP of marketing at Crayola, illuminated how the brand skillfully combined marketing instincts and authentic consumer insights to reframe its marketing strategy and identify new ways to draw consumers into a purpose-driven marketing campaign.
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Combining Insight and Creativity to Reinspire Purpose-Driven Marketing
Event Soundbites October 25, 2023To drive market and brand growth, Crayola is focusing on making creativity turnkey for parents and caregivers.
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How P&G Leverages Insight, Innovation, Inclusion, and Impact
Conference Session Videos October 25, 2023The fundamentals of brand building remain constant, but how we build brands constantly changes. In this video, learn why it's time to reset the bar on creativity for growth with all the disruptions that are reshaping how consumers engage with, experience, and buy brands.
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Mobilizing Purpose-Driven Thinking: Google Pixel’s Real Tone
Conference Session Videos October 25, 2023In this video, Google explored the origins of racial bias in camera technology and discussed how it’s improving image technology to be more equitable for people of color.
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Opening Remarks of the 2023 ANA Masters of Marketing Conference
Conference Session Videos October 25, 2023ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Masters of Marketing Conference.
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The Art of Rebranding a Legacy Brand: How Hilton Found Success
Conference Session Videos October 25, 2023In this video, Mark Weinstein, CMO of Hilton, shared what it takes to rebrand a legacy company, the importance of rallying efforts under a single focus that's differentiated, credible, and ownable, and the lessons learned along the way.
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The Art of Rebranding a Legacy Brand: How Hilton Found Success with “Hilton. For the Stay”
Event Soundbites October 25, 2023To rebrand itself in a travel industry that was a sea of sameness, Hilton chose the path of disruption versus optimization.
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The Next Reset
Event Soundbites October 25, 2023Growing markets is the highest order ambition for brands.
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Using Brand Purpose to Drive Relevancy and Growth
Conference Session Videos October 25, 2023In this video, Mars Wrigley's North American CMO Gabrielle Wesley went behind the curtain to share how strategic, purpose-driven brand evolution, including a monumental transformation of the legendary M&M'S brand.
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Using Brand Purpose to Drive Relevancy and Growth
Event Soundbites October 25, 2023Consumer obsession has been key to driving relevance for Mars Wrigley’s iconic snack brands.
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Increase Performance Across Channels With AI
Webinar Rewinds October 19, 2023In this webinar with Resonate CMO Ericka Podesta McCoy, learn how to harness the power of AI-powered data to impact every stage of the customer lifecycle and future-proof your customer experience.
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Unleashing the Power of Creative with Flashtalking
Webinar Rewinds October 19, 2023Of all the levers available to improve advertising performance, creative provides the most immediate opportunity. In this webinar, learn about the transformative effects of Creative Ad Tech and explore how AI and machine learning are changing the art of the possible.
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Beyond Marketing: The Crucial Role of Allyship in Supporting and Empowering LGBTQ+ Consumers
Conference Session Videos October 18, 2023In this video, Matt Foley, VP of marketing at Absolut, discussed how his brand has continued to differentiate itself as an ally in a market in which LGBTQ+ support is now considered the status quo.
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Coming Home: bubly Celebrates the LGBTQ+ Community’s Safe Spaces
Conference Session Videos October 18, 2023In this video, bubly discussed how it targeted a contextually relevant audience on digital platforms to drive awareness of “Coming Home” — a short film that celebrated LGBTQ+ nightlife spaces and captured what it’s like to be welcomed by the community.
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How a Rigorous Measurement and Optimization Process Moved JCPenney Marketing Forward
Webinar Rewinds October 18, 2023In this webinar, hear from JCPenney’s VP of marketing, Bill Cunningham, and OptiMine’s VP of client success, Jamie Glover, on how they partnered to implement a process that enabled rapid optimization and marketing performance improvement.
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