Event Video | Marketing Knowledge Center

When B2B and B2C Collide: Best Practices in B2B2C Marketing

Conference Session Videos December 5, 2023

As the digital landscape evolves, learn why it is more important than ever to know what motivates and influences a company’s strategic value and how targets' purchase decisions are made.

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B2B Tips: Insights from a Panel Discussion at the ANA’s 2023 B2B Conference

Conference Session Videos December 4, 2023

Attendees at the ANA’s 2023 B2B Conference heard a myriad of tips on B2B marketing from a panel that included Lou Cohen of Ernst and Young and Kristin Gower of EssenceMediacom.

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Cultivating Talent by Blending Technology, Skills, and the Human Touch

Event Soundbites December 4, 2023

B2B marketers should use new technologies to serve customers in more meaningful, relevant, and human ways.

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Cultivating Talent by Blending Technology, Skills, and the Human Touch

Conference Session Videos December 4, 2023

In this video, Mauricio Ferreira of Microsoft talked about the inflection point we are at with the exponential growth of GenAI, the evolution of B2B marketing, and the everlasting need to build meaningful human connections.

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Delivering Better B2B Buying Experiences

Conference Session Videos December 4, 2023

In this video, Google’s Doug Novack explained how marketers can influence B2B buyers as they discover brands, offered compelling product information, and covered the importance of vendors remaining connected to B2B buyers post-purchase.

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How Co-Creation Can Drive Growth, Delight Consumers, and Benefit Our Planet

Event Soundbites December 4, 2023

HP is driving good growth with a B2B marketing program built around story making and co-creation of personalized experiences.

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How Co-Creation Can Drive Growth, Delight Consumers, and Benefit Our Planet

Conference Session Videos December 4, 2023

In this video, learn how HP's Jose "Pepe" Gorbea humanizes digital packaging technology by educating and inspiring brands with a human-centric communication framework around personalization and sustainability storytelling.

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Taking a Human-Centric Approach to B2B Marketing

Event Soundbites December 4, 2023

B2B marketers will be more effective if they adopt a whole brain perspective of customers.

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The Eight Tenets of Next-Level ABM

Conference Session Videos December 4, 2023

In this video, Quarry, a top-ranking demand marketing firm exclusive to B2B, shared what it sees as the eight tenants for taking account-based marketing campaigns to the next level.

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The Future of B2B: Predictions for 2030

Conference Session Videos December 4, 2023

In this video, Merkle described four seismic changes that it predicts will reshape the world of B2B by the end of the decade, along with the forces that it expects to contribute to their emergence.

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The Sustainability Gap: Greenwashing Versus Greenhushing

Conference Session Videos December 4, 2023

In this video, speakers from Brand Finance explained the concepts of greenwashing and greenhushing.

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Women in B2B Marketing: Inclusive Marketing and Unpacking That Barbie Monologue

Event Soundbites December 4, 2023

For Northwestern Mutual and IBM, inclusive B2B marketing is good business.

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Women in B2B Marketing: Inclusive Marketing and Unpacking That Barbie Monologue

Conference Session Videos December 4, 2023

In this video, a panel of marketing experts shared practical insights and strategies for embracing diversity, promoting authenticity, and fostering inclusivity in marketing campaigns. They also delved into key takeaways from that iconic Barbie speech, discussing its implications for brands, advertisers, and marketers.

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Virtual Diversity Fair: Meet Asian-Owned Companies

Conference Session Videos December 1, 2023

The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. December's Virtual Supplier Diversity Fair will highlight Asian-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.

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The Vision and Application of Next Generation of Measurement: Unified, Cross-Screen and Cooperative

Webinar Rewinds November 30, 2023

With challenges ahead in cross screen measurement, Comscore's Kelly Barrett and Melinda Gladnick unpacked a future landscape that depends on a unified foundation, interoperability, and transparency.

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How Brands Are Getting Creative in The New Age of Sports Sponsorships

Webinar Rewinds November 29, 2023

As the cost and demand for sports sponsorship soars, brands are looking for new ways to connect with passionate sports fans. In this webinar, learn how brands are getting creative within the sports sponsorship landscape.

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