Event Video
-
How Brands Can Progress in Times of Crisis
Conference Session Videos July 20, 2020In this video, Alain Sylvain, Founder & CEO of Sylvain Labs will argue that our ability to move things forward in times of crisis is dependent on activating the instincts that don’t come naturally during a crisis.
view -
Keeping America Running Is More Than Just a Tagline
Conference Session Videos July 20, 2020In this video, learn how Dunkin' and its franchisees leaned into its brand purpose, refilling optimism, to pivot and meet the emerging, urgent needs revealed across U.S. and its communities in response to the COVID-19 crisis.
view -
WOMEN ARE AMBITIOUS: HOW ONE BRAND CREATED A SOCIAL MOVEMENT
Conference Session Videos July 20, 2020In this video, the Tory Burch Foundation’s Director of Marketing and Digital shares what their team has learned about building brand purpose authentically from the inside out – at scale.
view -
Heat + Deloitte Digital Use Social Sensing to Help Business Navigate COVID-19
Webinar Rewinds July 16, 2020In this webinar, Heat + Deloitte Digital shared insights on AI platforms, Heat AI and Sprinklr, and how its agile team of strategist, analysts and creatives deliver actionable insights that businesses can use to navigate this next normal.
view -
Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management
Webinar Rewinds July 15, 2020In this webinar, Jonathan Yaffe, CEO & Co-Founder of AnyRoad, discussed how Experiential Relationship Management (or ERM, CRM for experiences) allows brands to capture data about experience participants to build better, long-term relationships with customers and maintain brand loyalty.
view -
BioPharma Company: Working with Your In-House Agency
Conference Session Videos July 15, 2020In this session, hear about procurement’s role and how they’re working hand-in-hand with their in-house agency.
view -
HOW EDIBLE ENTERTAINMENT CRACKS THE WORLD OF AMAZON
Conference Session Videos July 14, 2020In this video, Anthony will share how the iconic Ring Pops brand has punched above it weight in e-Com, and how it consistently ranks as one of the top candy items on Amazon.
view -
HOW FAROE ISLANDS COMPETES FOR TOURISM - WHILE WINNING MARKETING AWARDS WORLDWIDE
Conference Session Videos July 14, 2020In this video, Guri will also share how they expect to bounce back and continue their success as they help their country recover and bounce back, as the world re-opens.
view -
HOW TO CATCH UP TO A TREND WHEN YOU ACTUALLY HELPED START IT
Conference Session Videos July 14, 2020In this video, Darcey will share how the brand pivoted in it's messaging, positioning and engagement to capture an emerging audience, the almighty millennial, through brand activation tactics, their first rebrand in 10 years, social and digital content, and aggressive PR.
view -
MARKETERS' EPIC CHANCE TO RESET AND BE MORE NIMBLE
Conference Session Videos July 14, 2020In this video, Carrie Parker will show you how to capitalize on this moment by discussing: How localized marketing strategies enable nimble responses to city-by-city and state-by-state variances in store reopenings, supply chain activity, and consumer sentiment. How leveraging in-market consumer signals and behavioral data have been instrumental to help brands pivot and succeed. How an integrated omnichannel approach to advertising can maintain consumer connections as behaviors, needs, and interests change.
view -
NUTTER BUTTER CELEBRATES 50 IN STYLE!
Conference Session Videos July 14, 2020In this video, you’ll hear how this brand turned being “old fashioned” on its head, mobilizing nostalgia as a source of hilarity and, reminding fans of what they loved about the past five decades since Nutter Butter’s inception.
view -
Post Pandemic Litigation Outlook
Webinar Rewinds July 14, 2020This panel brought together attorneys to discuss the significant number of case filings stemming from COVID-19-related business disputes.
view -
Conducting Agency Search and Pitch Sessions During a Pandemic
Webinar Rewinds July 13, 2020In this webinar, President of Joanne Davis Consulting and ANA faculty member Joanne Davis shared best practices to conduct an agency search or review and vetting during a pandemic and work from home.
view -
The State of Sponsorship and Experiential Marketing: Where to Next?
Webinar Rewinds July 10, 2020In this webinar, Global Managing Director at IEG, Peter Laatz, and Director of Brand Activation, and Sponsorship and Experiential Marketing at ANA, Gena Casciano discussed the state of the Sponsorship Marketing industry, and how brands are adapting to these challenging times.
view -
Designing a Sustainable, Scalable Organizational Structure for In-House Teams
Webinar Rewinds July 9, 2020In this webinar, Andy Epstein, a senior consultant with Cella, shared best practices including how to scale your organization as workload fluctuates, easy-entry models for introducing new capabilities, and methods that mitigate roadblocks to talent access.
view -
Learnings from Crisis-Mode (Things to Take Forward)
Webinar Rewinds July 9, 2020Tim Smith, President of CHEMISTRY, shared how utilizing resources and purpose rather than perfection, along with quick decisions, wins the short-term and sets you up for the future.
view -
How OREO Inspires Playfulness in an Anxious World
Conference Session Videos July 8, 2020In this video, OREO shared how it maintains its relevance by leaning into culture and social platforms to connect with people virtually in real-time.
view -
How Purpose Powers B2B Growth (B2B Marketing Series)
Webinar Rewinds July 8, 2020In this webinar, Carol Cone examined the growing influence of purpose in B2B companies, a trend driven by fundamental shifts in society, the marketplace, and people’s expectations.
view