Event Video
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How Cross-Screen Attribution and State-of-the-Art Data Is Solving Challenges
Conference Session Videos September 24, 2020In this video, Comscore and LiveRamp explored the challenges brands are facing in today's evolving marketplace.
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Join the Movement. Centralize Creative. Enable Media & Measurement
Conference Session Videos September 24, 2020Grab your coffee and join Melinda McLaughlin, CMO of Extreme Reach, to understand how to set up teams to execute media plans flawlessly and enable measurement at the source.
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Planning Through The Pandemic, Political and the Improbable
Conference Session Videos September 24, 2020Strategists Corinne Casagrande and Tess Erickson from Broadbeam Media, the performance and analytics arm of Active international, will show how they analyze data to detect when a market is about to be flooded with political ad spending, and share how understanding consumer mobility during the pandemic has helped them attribute media more effectively. They’ll also discuss tactics for building the local reach you need; transacting with stations, digital video, OTT and fractional overlays.
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Q&A with Marc Vermut of Neustar
Conference Session Videos September 24, 2020In this video, Marc Vermut of Neustar answered questions from marketers about data and decision-making.
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Where TV and OTT/Streaming Worlds Collide
Event Soundbites September 24, 2020In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.
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Where TV and OTT/Streaming Worlds Collide
Conference Session Videos September 24, 2020In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey will paint a vivid picture of how the worlds of traditional TV, movie distribution and video streaming are colliding over the next 12 – 18 months.
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ANA 2020 Media & Measurement Conference In Two Minutes
Event Soundbites September 23, 2020A quick look at the sights and sounds of the 2020 Media & Measurement Conference.
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BUILDING A MEDIA AND MEASUREMENT STRATEGY FOR SUSTAINABLE GROWTH
Conference Session Videos September 23, 2020Businesses need to reconnect their brands to what matters to consumers today, meet them where they are (as rapidly as that changes) and transform now for future growth.
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BUILDING A RESPONSIBLE MEDIA SUPPLY CHAIN
Event Soundbites September 23, 2020Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.
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BUILDING A RESPONSIBLE MEDIA SUPPLY CHAIN
Conference Session Videos September 23, 2020Marc Pritchard, P&G’s Chief Brand Officer and Chairman of the ANA will share an imperative that we must use our individual and collective intellectual firepower to accelerate progress toward a responsible media supply chain that is built for a different future that, first and foremost, serves the best interests of consumers.
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DIGITAL-FIRST MEDIA AT ELI LILLY
Event Soundbites September 23, 2020Hear how Eli Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.
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How Apple’s IDFA Change Will Impact Your Mobile Marketing — and How to Prepare
Webinar Rewinds September 23, 2020In this webinar, Aki Technologies and PepsiCo discussed the potential impact of Apple's new IDFA restriction on mobile campaigns come 2021.
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Insights Make History with Creatable World: A Line of Gender-Inclusive Dolls
Event Soundbites September 23, 2020Qualitative insights on kids’ views about diversity were instrumental in Mattel’s product design.
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Insights Make History with Creatable World: A Line of Gender-Inclusive Dolls
Conference Session Videos September 23, 2020In this video, Mattel’s Monica Dreger explained how qualitative insights helped the company design its Creatable World line of gender-inclusive dolls.
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LEADING TRANSFORMATION IN AUDIENCE MEASUREMENT
Event Soundbites September 23, 2020David Kenny has spent his career in Data Science and AI. As CEO & Chief Diversity Officer at Nielsen, his vision for transformation in measurement and product development enables marketers to make bold decisions through trusted insights to transform their businesses in the midst of uncertainty.
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LOOKING BEYOND THE COOKIE FOR TARGETING & MEASUREMENT
Conference Session Videos September 23, 2020In this session, Flashtalking CEO John Nardone takes a look at the findings of Flashtalking’s 2020 Cookie Rejection Report and proven methods for advertisers to future-proof both targeting and measurement in the cookie-diminished ecosystem of the future.
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THE CONVERGENCE OF MARKETING
Event Soundbites September 23, 2020This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.
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THE CONVERGENCE OF MARKETING
Conference Session Videos September 23, 2020This new approach has allowed Nissan to solve marketing challenges faster, optimize campaigns in real time, and increase the effectiveness and efficiency of communications.
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The End of Marketing as We Know It
Conference Session Videos September 23, 2020In this video, Neustar discussed recent consumer privacy regulations and their impact on how marketers manage consumer data.
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