Event Video

New Approaches to Evaluating Procurement
Event Soundbites October 6, 2020
Marketing procurement professionals can justify their roles by knowing when to pivot from savings to value.
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New Approaches to Evaluating Procurement
Conference Session Videos October 6, 2020
In this video, Nestlé’s Tracy Allery shared thoughts on how to improve the way organizations evaluate the work of procurement.
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OPENING REMARKS
Conference Session Videos October 6, 2020
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Scope Management by the Numbers
Conference Session Videos October 6, 2020
As we head into “Scope Season” Steven Wales from Decideware will share a few practical tips to help any advertiser take some simple steps to improve their scope programs in the short term, for long term success.
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Stay Top-of-Mind with Clients
Conference Session Videos October 6, 2020
In this video, Georgia Pacific shared key advice on how to make the most of a marketing budget.
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Supplier Diversity: A Call to Action
Event Soundbites October 6, 2020
Cultivating business partnerships and advocates is key to growing supplier diversity in marketing.
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Supplier Diversity: A Call to Action
Conference Session Videos October 6, 2020
In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”
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Taming the Wild West of Pitching
Event Soundbites October 6, 2020
Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.
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Taming the Wild West of Pitching
Conference Session Videos October 6, 2020
Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.
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When Finance and Marketing Unite
Event Soundbites October 6, 2020
Simplification was a primary goal for HP in changing platforms for agency evaluation and selection.
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When Finance and Marketing Unite
Conference Session Videos October 6, 2020
In this video, learn that when procurement has a firm understanding of how marketing can be an architect for growth, there can be huge benefits in identifying the right suppliers for the business.
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The Total TV Landscape in 2020
Webinar Rewinds October 1, 2020
In this webinar, FreeWheel and Rothwell shared insights on how television viewership habits have evolved in 2020.
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Retail Re-Up: The Next Normal of Social Advertising
Webinar Rewinds September 30, 2020
This webinar offered insights into the next generation of omnichannel retail.
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How B2B Companies Are Adapting Customer Engagement Strategies During COVID
Webinar Rewinds September 28, 2020
To help corporate marketers understand COVID's impact on their buyers and industry at large, Edelman and LinkedIn surveyed nearly 400 U.S. B2B executives across a wide range of company profiles.
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Building Trust and Transparency in Data
Conference Session Videos September 24, 2020
In this video, Simulmedia CEO Dave Morgan will discuss these issues and the things we can do now to reduce their risk, including in the use of data in TV advertising.
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Data: Translating the Numbers into Actionable Strategies
Webinar Rewinds September 24, 2020
This webinar explained how you can use File Health and other analytic findings to inform and direct program strategy.
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Digital-First Media At Eli Lilly
Conference Session Videos September 24, 2020
Hear how Lilly created a "digital transformation manifest" built around engaging consumers and personalizing their experience.
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Driving Action To Fuel Change
Event Soundbites September 24, 2020
This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help.
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Driving Action To Fuel Change
Conference Session Videos September 24, 2020
This session led by Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help.
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Exponential Z: How Gen Z Women Are Rising to Today’s Challenge and Redefining What's Next
Webinar Rewinds September 24, 2020
In this webinar, learn how gen Z women are influencing the rise of the next billion-dollar trends, brands, and social causes, and how marketers can unlock the estimated $148 billion per year that they are spending.
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