Event Video
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Bringing Brand Purpose to Life
Conference Session Videos July 27, 2020In this session, VP of Marketing, Tia Cummings, shared how the Bevel brand has a very clear purpose: supporting black men and helping them look and feel their best.
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Extraordinary Times Call for Extraordinary Thinking
Conference Session Videos July 27, 2020In this video, Carmen Graf, head of global brand advertising and media at Indeed, and Matthew Coleman, marketing director at State Farm, discussed the state of the TV upfronts with Alan Schanzer, SVP of agency and advertiser development at Pandora.
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MCDONALD’S: DRIVING A CULTURAL REVOLUTION DURING A PANDEMIC
Conference Session Videos July 27, 2020In this video, get a “peek under the tent” and hear how McDonald’s executives have worked together, employing a strategic approach to meeting COVID related responsibilities, on a corporate and personal level, all through a multicultural lens
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Reopening America: Tracking Data on Where U.S. Customers Stand Today
Conference Session Videos July 27, 2020In this video, Ericka Podesta McCoy, CMO at Resonate, discussed how marketers should use the plethora of data that is available regarding COVID-19 and evolving consumer behaviors.
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The Future Is Now: How the Commerce Marketing Ecosystem Is Transforming at Breakneck Speed
Webinar Rewinds July 24, 2020This webinar explored how marketers are adapting to life under COVID-19 and how the convergence of retail, e-commerce, social, and digital will create future opportunities for them.
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How Marketers Must Adjust to the New Trial Mentality
Webinar Rewinds July 23, 2020This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.
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HOW NISSAN USES PRECISION MARKETING TO BUILD THEIR BRAND
Conference Session Videos July 23, 2020In this video hear how Nissan USA developed its approach to Precision Marketing and uses it to support new model launches.
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PepsiCo’s Strategy in Reaching the Heartland Customer
Conference Session Videos July 23, 2020In this video, PepsiCo and New Heartland Group share best practices for engaging America’s Heartland.
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TD BANK: REIMAGINING BRAND DURING A PANDEMIC
Conference Session Videos July 23, 2020In this video, learn why brand is more important than ever and how TD Bank remade one of its most popular ads for the quarantine era.
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The General Insurance: Driving Growth Through Coordinated Media Strategies and Relevant Celebrity Partnerships
Conference Session Videos July 23, 2020In this video, The General Insurance shares how it transformed from a company reliant on traditional TV advertising to a more modern engagement model.
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Announcing 2020 B2 Awards General Category Winners
Conference Highlights July 22, 2020The winners - in 40 plus categories and divisions - whether gold, silver, or bronze - all reflect one common thread: uncommon business results that drive growth.
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BIC’s Journey to Global Digital Acceleration
Webinar Rewinds July 22, 2020In this webinar, Jen Elmashni, VP of Global E-Commerce and Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy and Operations, shared insights and best practices for winning in the Digital space.
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#SMORESSATURDAY
Conference Session Videos July 21, 2020This session will show how Hershey’s not only turned an occasional treat into a ritual with #SmoresSaturday, but also inspired neighbors to become friends.
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CONNECT WITH CONSUMERS THROUGH MESSAGING
Conference Session Videos July 21, 2020You will learn how to use conversational commerce as a tool for virtual product consultations, driving product trial, and tying promotions to real-time events.
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HOW AMERICAN FAMILY INSURANCE WON BIG AS A CHALLENGER BRAND
Conference Session Videos July 21, 2020This session will highlight how a creative campaign focused on dreams not uncertainty and hopes for the future over fears won American Family Insurance a Silver REGGIE Award in the 2020 Challenger Brand category.
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How Turtle Wax 'Broke the Internet' with Influencer Marketing
Conference Session Videos July 21, 2020The Turtle Wax team will discuss how it proved that success is possible in a changing marketplace with the launch of their new Hybrid Solutions product line.
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Social Influencers & the New Normal
Conference Session Videos July 21, 2020Join Honda’s Head of Social Media, Jessica Fini, to discuss the role of influencers in Honda’s social marketing and explore how the brand’s campaigns have evolved in a changing media environment.
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A Guide to Growth Marketing During COVID-19
Webinar Rewinds July 20, 2020In this webinar, David Rodnitzky, CEO and Founder at 3Q Digital, shared his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.
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BUILDING A MULTICULTURAL BRAND WITH PURPOSE
Conference Session Videos July 20, 2020In this video, learn how Walker & Company built a brand with purpose from the ground-up.
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Finding New Ways to Engage Your Brand
Conference Session Videos July 20, 2020Learn from one of México’s oldest beer brand on how to connect authentically with consumers’ passion points to drive brand affinity and cultural relevance with Mexican American consumers.
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