Event Video

Society Is At Inflection Point, And So Is General Motors
Conference Session Videos October 21, 2020
Deborah Wahl, global CMO at General Motors, will share how the company emerged stronger, more agile, and more determined to use its transformative size and scale to democratize a world that’s safer for all, from using the power of its technologies to quickly pivot toward ventilator production, to committing to becoming the most inclusive company in the world.
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Stepping Up as a Force for Good and a Force for Growth
Conference Session Videos October 21, 2020
In this video, Marc Pritchard of Procter & Gamble said the events of 2020 prove brands and companies have a responsibility to serve consumers, communities, the marketing industry, and the world.
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The Power of OOH: What Marketers Need to Know Now
Webinar Rewinds October 21, 2020
In this webinar, learn why the world’s biggest brands — from Amazon, McDonald’s, Apple, GEICO, Google, American Express, AT&T, and Disney — consistently spend disproportionately on OOH.
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Today and Tomorrow in Tweets
Conference Session Videos October 21, 2020
Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.
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Turning Mayhem into Momentum
Conference Session Videos October 21, 2020
In this video, Michelle Peluso, SVP of digital sales and CMO at IBM, discussed how artificial intelligence capabilities can help reshape marketing.
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Two Good to be True
Conference Session Videos October 21, 2020
In this video, Manos Spanos, SVP of brand marketing, Yogurt BU, at Danone NA, discussed the launch of Two Good yogurt, a brand that is committed to helping end food waste and hunger.
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Ways Walmart Puts the Customer First
Conference Session Videos October 21, 2020
In this video, Walmart shared examples of how putting the customer first has helped the business positively impact its shoppers and the communities in which they live.
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Welcome Remarks
Conference Session Videos October 21, 2020
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WHERE DOES IT HURT?
Conference Session Videos October 19, 2020
By starting from a place of empathy and purpose, you can figure out what to do (and what to stop doing), proving that what’s good for the health of your customer is also good for the health of your brand.
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2020 Masters of B2B Marketing Conference Presented By LinkedIn: A Virtual Experience In Two Minutes
Conference Highlights October 15, 2020
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Business to Business? Think 'Brand' to 'Build'
Conference Highlights October 15, 2020
This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.
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Business to Business? Think 'Brand' to 'Build'
Conference Session Videos October 15, 2020
This presentation shows how known brands investing in brand building efforts, over time, establish stronger brand equity with their customers, deliver superior returns for their shareholders AND are better insulated during times of economic hardship.
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How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA
Webinar Rewinds October 15, 2020
In this webinar, Marc Guldimann, CEO and co-founder of Adelaide, outlined the tactics for using attention metrics to build predictive models of media impact.
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The Future of B2B Marketing
Conference Highlights October 15, 2020
Strategic alignment with future customer needs and competition is crucial to success in B2B marketing.
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The Future of B2B Marketing
Conference Session Videos October 15, 2020
In this video, Rishad Tobaccowala identified a number of trends that B2B marketers need to be aware of and be adapting to in order to secure success in the future.
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Tips for Business Marketers from Visa
Conference Highlights October 15, 2020
In times of change, marketing can drive growth and boost agility through interdisciplinary collaboration.
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Tips for Business Marketers from Visa
Conference Session Videos October 15, 2020
In this video, Kimberly Kadlec of Visa offered business marketers advice on topics that ranged from pandemic response to promoting the alignment of marketing and sales.
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Unlocking Growth Through Loyalty
Conference Session Videos October 15, 2020
In this video, Rob Markey of Bain highlighted the importance of customer loyalty to a company’s overall success and offered tips for effectively cultivating it.
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We Need a Single View of the Customer to Deliver More Valuable Experiences: How Transamerica Is Taking the First Step
Conference Session Videos October 15, 2020
In this session, find out how Transamerica took the first step toward more connected buyer experiences, where they are in their journey, and where they’re going.
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Account-Based Marketing: New Insights and Best Practices
Conference Highlights October 14, 2020
Learn how Nail developed SAP's world class Global ABM program enabling Sales to more successfully target strategic Enterprise accounts.
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