Event Video
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Regular Eggs are Toast: How JUST Successfully Launched a New Product During COVID-19
Conference Session Videos December 8, 2020In this video, Eat JUST shared the ways its brand marketing and new product launch were affected by the COVID-19 pandemic.
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Rind-Blowing Marketing From Wisconsin Cheese
Event Soundbites December 8, 2020Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares why they did it and what they have learned about the marketing power of human connection, passionate fan engagement and word of mouth, along with how they’ve coped (and thrived) in the post-COVID world.
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Rind-Blowing Marketing From Wisconsin Cheese
Conference Session Videos December 8, 2020Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares why they did it and what they have learned about the marketing power of human connection, passionate fan engagement and word of mouth, along with how they’ve coped (and thrived) in the post-COVID world.
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The Value of Brand Strategy
Conference Session Videos December 8, 2020In this video, a panel of industry veterans discussed how brand strategy lends organizations the ability to deliver messaging that is at once consistent and flexible, among other advantages.
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Warner Bros. Evolved — Here’s How
Conference Session Videos December 8, 2020In this video, Josh Hackbarth discussed how Warner Bros continues to keep its “Wascally Wabbit” (and the rest of the Looney Tunes) top-of-mind through elevated and innovative approaches to content, experiences, product collaborations and influencer partnerships.
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A Community Conversation: Diversity, Equity, and Inclusion
Conference Session Videos December 3, 2020In this video, Farhana Khera, president and executive director at Muslim Advocates, discussed issues facing the Muslim American community today.
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Alumni Giving
Conference Session Videos December 3, 2020In this video, Megan Rajski at the University of Chicago and Kellie Sullivan at TEXAS Development at the University of Texas at Austin discussed how both universities maintained strong relationships with donors during the COVID-19 pandemic.
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Election Download
Conference Session Videos December 3, 2020The 2020 election occurred in a country at a crossroads, enduring a pandemic, social unrest, and economic depression simultaneously. In this video, learn what this all means for nonprofits in the here and now and in the future.
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Google and Western Union: Driving Transformation Through Crisis
Webinar Rewinds December 3, 2020In this webinar, learn how one of the largest, most prominent financial institutions, Western Union, transformed their strategy during the pandemic to help more customers send and receive money when it mattered most.
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Elevate Your Personal Brand by Giving Back to Academia
Webinar Rewinds December 2, 2020In this webinar, Elliot Lum, SVP of talent strategy at the ANA Educational Foundation (AEF), shared how brands can take advantage of what the AEF has to offer as they provide a conduit back to academia.
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Building a Globally Consistent Brand with Local Relevance
Conference Session Videos December 1, 2020In this video, April Vitkus, senior director of global brand marketing and strategy at Vans, discussed how Vans has maintained a loyal customer base for more than 50 years.
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Expanding Diversity in the Wine Industry Through Community Support and Inclusion
Conference Session Videos December 1, 2020In this video, Dan Vu, director of marketing at Barefoot Wine, shared how the brand has reached out to LGBTQ and Black communities.
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Keeping America Safe
Conference Session Videos December 1, 2020In this video, Shane Rogers, Senior Master Sergeant, advertising marketing manager at Air National Guard, and Don Dixon, COO at JacobsEye Marketing, shared a case study of the Air National Guard’s award-winning local marketing campaign.
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Living Our Story — In the Good Times and the Bad
Conference Session Videos December 1, 2020In this video, Shelley Haus, CMO at Ulta Beauty, discussed how Ulta Beauty stays true to its brand purpose, even during challenging times.
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Using Data to Drive Influencer Marketing Effectiveness
Conference Session Videos December 1, 2020In this video, Leah Logan, VP of media products at Inmar Intelligence, and Andrea Port, director of public relations and social marketing at Kohls, discussed how marketers can incorporate influencer campaigns into their marketing mix.
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B2B Email Marketer Speakeasy — Straight Talk and Insider Tips for 2021 Success
Webinar Rewinds November 19, 2020After a distracting and chaotic year for consumer marketers and retailers, many lessons have been learned. In this webinar, refocus and learn how to tighten up your prospecting, lead nurturing, and customer conversion funnels plus leverage marketing automation and email at every step of the way.
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Radio Listener Insights and Strategies to Reach Them
Webinar Rewinds November 19, 2020In this webinar, get an inside look into the current trends and insights recent studies about radio have surfaced to help define your media and radio strategies for the coming quarter and year.
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Asian American Marketing Leadership In A Pandemic Environment
Conference Session Videos November 18, 2020Two Asian American leaders share how they managed their marketing messages with consumers, coached their teams through this business crisis, and navigated the sweeping tide of social unrest both professionally and personally. They will share what it means to be a marketing leader, and specifically an Asian American marketing leader during this time of change.
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