Event Video
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Culture As Your Compass For Authenticity, Truth, and Revenue
Conference Session Videos November 18, 2020In this video, executives from Bank of America, Disney, and Translation discussed how brands are taking new approaches to connect with multicultural audiences, working as a force for good as well as creating new revenue opportunities.
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Differentiation Via Social Justice and Inclusiveness
Event Soundbites November 18, 2020Social justice and equal opportunity have been key drivers of Eastern Bank’s growth.
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Differentiation Via Social Justice and Inclusiveness
Conference Session Videos November 18, 2020In this video, learn how Eastern Bank has been an outspoken supporter of the Black Lives Matter movement – including in its advertising – and has reinforced its commitment to engage in meaningful action in addressing racial inequities.
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Doubling Down on Digital
Conference Session Videos November 18, 2020In this video, Dean Nicolls, VP of global marketing at Jumio, and Ted Kohnen, CEO at Retina Communications, discussed how brands can make online advertising work in the business-to-business space.
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Engaging Audiences in a Virtual World
Conference Session Videos November 18, 2020In this video, learn how mentalist Alan Chamo uses comedy and Mental Magic to motivate and inspire people from all walks of life.
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Is B2B Failing at Digital Transformation?
Conference Session Videos November 18, 2020In this video, Nik Werk and Taylor Wray at Merkle discussed how digital transformation needs to evolve, as well as how the rest of the B2B industry may be able to harness both lessons learned and generational shifts to quickly catch up.
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Let the Brand Be Your Guide in the Move to Digital
Conference Session Videos November 18, 2020In this video, Sarah Hocking, brand experience associate director at Grant Thornton, discussed why it’s important for business-to-business firms to keep the focus on the brand in the digital space.
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Marketing to Modern Consumers: How 2020 Has Changed Branding Forever
Webinar Rewinds November 18, 2020In this webinar, Jeff Fromm, Partner at Barkley, shared insights into Gen-Z and their expectations for brands, how many brands have struggled to provide an adequate response, and how others are rising to meet this generation's demands in creative ways.
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Relevant and Effective Multicultural Communications During Times of Disruption
Event Soundbites November 18, 2020In this session, leading executives from industry leading brands- McDonald’s and Pepsi will tell their stories of leadership, agility, empathy and how they forged strong connections with diverse consumers during these unprecedented times.
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Relevant and Effective Multicultural Communications During Times of Disruption
Conference Session Videos November 18, 2020In this session, leading executives from industry leading brands- McDonald’s and Pepsi will tell their stories of leadership, agility, empathy and how they forged strong connections with diverse consumers during these unprecedented times.
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The Three Minute Rule
Conference Session Videos November 18, 2020In this video, author Brand Pinvidic shared tips from his book, The 3-Minute Rule, on how to improve business-to-business sales pitches.
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What You (Really) Need to Know About B2B Intent Data
Conference Session Videos November 18, 2020In this video, Experts discussed the changing B2B landscape.
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AIMM in 2020: It’s Time for Brands to #SeeAll
Conference Session Videos November 17, 2020In this video learn how ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is igniting the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.
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Are You There, America? The U.S Census and What It Takes To Count 328 Million
Conference Session Videos November 17, 2020Team Y&R (VMLY&R and their multicultural agency partners) will share how their marketing efforts reached multicultural audiences, how they faced the challenges posed by COVID-19 and their key takeaways and lessons learned.
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Balancing "Me" with "We": Music’s Power to Reflect Diversity and Unite Culture
Conference Session Videos November 17, 2020In this video, Elba Intriago of marketing consultancy Music Audience Exchange (MAX) discussed how brands can leverage music for multicultural audiences.
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How Powerful Is Culture To Marketers? How About 40% Of Campaign's Success
Conference Session Videos November 17, 2020Learn from CIIM findings and how cultural affinity is re-framing discussions about inclusivity with accurate cultural reflections and the right cultural insights. Hear from brand leaders establishing CIIM goals by brand and segment and how newly released shows' CIIM scores will help inform their media buying decisions.
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How to Create a Positive Work Culture
Event Soundbites November 17, 2020Diversity of voices in a marketing organization is as important to growth as having diversity of people.
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How to Create a Positive Work Culture
Conference Session Videos November 17, 2020In this video, Rishad Tobaccowala, author of Restoring the Soul of Business: Staying Human in The Age of Data and senior advisor at Publicis Groupe, spoke about what brands need to focus on for the future.
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Kellogg's Commitment To "Meeting The Moment"
Event Soundbites November 17, 2020We will share how our approach to aligning to our 10 Racial Equity commitments to our Marketing goals as it relates to talent, go-to-market strategy and our industry leadership and partnerships.
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Kellogg's Commitment To "Meeting The Moment"
Conference Session Videos November 17, 2020We will share how our approach to aligning to our 10 Racial Equity commitments to our Marketing goals as it relates to talent, go-to-market strategy and our industry leadership and partnerships.
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