Event Video
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Going Beyond with Jeep’s Passion for Adventure
Webinar Rewinds January 13, 2021In this webinar, learn how Jeep tapped into the Winter X Games attendees’ passion for adventure with a REGGIE Award-winning ride of a lifetime without ever leaving the slopes.
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How Your Brand Can Win When You’re Being Outspent
Webinar Rewinds January 13, 2021In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, shared proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets.
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CCPA/CPRA Compliance
Webinar Rewinds January 12, 2021In this webinar, representatives from Venable discussed recent changes to the regulations enforcing the California Consumer Privacy Act (CCPA), where things stand with the California Privacy Rights Act (CPRA), and compliance issues surrounding both CCPA and CPRA.
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Digital Ad Spending and Trends in 2021: eMarketer’s Outlook
Webinar Rewinds January 6, 2021In this webinar, learn about the most important points of eMarketer's latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.
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Owning Game-Changing Subcategories, the Only Way to Grow
Webinar Rewinds January 6, 2021In this webinar, learn why the only way to grow (with rare exceptions) is with “must-haves” defining game-changing subcategories with a new or markedly superior customer experiences or brand relationship, an exemplar brand that positions the subcategory, and barriers to competitors.
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How Machine Learning Is Transforming Marketing
Conference Session Videos December 17, 2020Sam’s Club shared the steps that it took to adopt marketing practices that were guided by data science and that capitalized on machine learning.
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TESTING THE TRIED AND TRUE TO STAY RELEVANT WITH YOUR PROJECTS
Conference Session Videos December 17, 2020Over the course of several years, Longwood Gardens and Elliott Marketing utilized the acquisition campaign to test these and other scenarios. Some answers reaffirmed long-held understandings, but there were some surprises. The findings have allowed Longwood to be more efficient and targeted in their campaigns, and, overall, have a more successful acquisition.
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Turning Customer Pain Points into a Billion Dollar Win with Advanced Analytics
Conference Session Videos December 17, 2020In 2017, the Zillow Group was at a strategic crossroads. In this video, learn how the brand identified new opportunities to keep meeting growing customer expectations for on-demand online-driven experiences.
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Unlock the Agile Framework That Will Transform Your Marketing
Conference Session Videos December 17, 2020In this video, Neustar’s Marc Vermut discussed how marketers can build an agile, analytics framework that will help their businesses thrive with confidence.
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Inspiring Organizational Change: Keeping the Complexity Simple
Webinar Rewinds December 16, 2020In this webinar, learn why the value of an agile organization that moves effectively cannot be underestimated and in fact can be quantified.
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The 7 Dimensions of Successful In-House Design
Webinar Rewinds December 16, 2020In this webinar, Greg Paull, Co-Founder and Principal at R3, shared best practices on how marketers can structure in-house agencies for success and discussed tactics on how to better manage processes and performance with both internal teams and external suppliers.
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How to Make the CFO Your Marketing BFF
Webinar Rewinds December 14, 2020Creating and nurturing a relationship with your CFO is more critical than ever for the Marketing Department. In this webinar, learn how to communicate with the CFO in a language they understand.
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Five Foundational Emails and How to Make them More Effective
Webinar Rewinds December 10, 2020In this webinar, walk through the steps for boosting the effectiveness of five different kinds of emails: welcome, promotional, company communications, transactional, and behavioral triggers.
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Machines, Data, and Creativity: The Future of Advertising
Webinar Rewinds December 10, 2020In this webinar, Noah Choi, Industry Manager, Technology and Telecommunications at Facebook, shared how the rising tides of data regulation, automation, and mobile commerce are lifting the industry to a new level of creativity.
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Activating Brand Purpose Through Meaningful Marketing
Event Soundbites December 9, 2020The pandemic has reinforced Frito-Lay’s mission of creating joy and smiles for consumers.
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Activating Brand Purpose Through Meaningful Marketing
Conference Session Videos December 9, 2020In this video, Marissa Solis from Frito-Lay shared how the company and its brands brought joy and relief to consumers during the COVID-19 pandemic through purpose-driven activations while prioritizing authenticity.
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Activating to Outsmart Cancer
Event Soundbites December 9, 2020The brand activation for CoppaFeel!’s breast cancer education efforts has focused on being targeting, timely, and true.
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Activating to Outsmart Cancer
Conference Session Videos December 9, 2020In this video, Kristin Hallenga, founder of CoppaFeel!, discussed brand activation marketing strategies for raising breast cancer awareness.
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ANA INFLUENCER MARKETING ADVISORY BOARD UPDATE
Conference Session Videos December 9, 2020This session will feature the Board chair overviewing the 2020-2021 priorities and initiatives in the areas of measurement and representation.
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