Event Video
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The Lowe’s Approach to Navigating Today’s Data and Measurement Landscape
Webinar Rewinds February 10, 2021Over the last 18 months, Lowe’s has been designing the organization of the future to maximize the customer experience. Learn how the company’s iterative approach and agile mentality has allowed them to adapt to a marketing environment that will continue to evolve in the coming months.
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CES 2021: What Marketers Need to Know About the Latest Tech and Trends
Webinar Rewinds February 3, 2021In this webinar, learn about the all-digital CES 2021 and experience the visionary ideas, solutions, and technologies shaping the future of marketing, media, and communications.
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How to Keep Lapsed Donors from Staying Socially Distant
Webinar Rewinds February 3, 2021In this webinar, learn how Save the Children put predictive modeling into practice to help the organization bring 15,000 reactivated names back to its core list and re-ignite strong relationships.
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Grey Goose: Bringing People into the Brand
Conference Session Videos February 2, 2021In this video, Grey Goose shared how it supported consumers looking for cocktail solutions in the midst of a pandemic, with the creation of cocktail kits and digital videos showcasing how to prepare mixed drinks.
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Looking Further with Ford Trends Report
Conference Session Videos February 2, 2021In this session, Ford Chief Futurist Sheryl Connelly will share the brand’s 2021 “Looking Further with Ford Trends Report” and explore how consumers are adapting to life during a pandemic and just how resilient people can be in finding ways to cope and adapt.
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Pinterest’s Predictions for New Consumer Trends
Conference Session Videos February 2, 2021In this video, Talia Parnass, content marketing lead at Pinterest, and Jenna Landi, head of brand insights also at Pinterest, gave a deep dive into Pinterest Predicts — a not-yet-trending report about the future, from the platform where people go to plan it.
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The Future of Search Marketing
Conference Session Videos February 2, 2021In this video, Be Found Online’s Dan Golden examined some of the developments in the world of search engines and other technologies and the opportunities that they offered to marketers.
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What's Truly IRL? A Conversation About Virtual Influencers
Conference Session Videos February 2, 2021In this session, Jorge Almeida, Sr. Digital Marketing Manager at Avocados From Mexico, will discuss virtual influencers and how they can be used to tell brand stories.
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Customer Insight-Driven CX Excellence Must Be A Core Competency... During COVID, and Beyond
Conference Session Videos January 28, 2021Learn how the iconic brand Shinola, used deep customer insights to understand why traditional loyalty programs are not effective in building loyalty, and how they created a powerful non-traditional “loyalty” strategy which resulted in a 25 percent increase in repeat purchase rates.
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Data and Identity in the Era of Collaboration
Conference Session Videos January 28, 2021In this video, Bruce Biegel discussed the role of data marketplaces, exchanges, co-ops, stores, and technology platforms in transforming how identity and data can be used in consent first marketing and advertising.
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Four Ways Fresh Data Can Make or Break Your 2021
Conference Session Videos January 28, 2021Resonate shares four real-world use cases that drive growth through using relevant data and deep, AI-driven human understanding.
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Government Relations Outlook: New President, New Congress, New Legislatures
Conference Session Videos January 28, 2021Chris Oswald will provide an outlook on how ANA’s Government Relations is engaging a new administration, new Congress, and new state legislatures on issues impacting advertisers and direct marketers ranging from data privacy to advertising taxes and beyond.
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How Data-Driven Creative Powers Better Direct Marketing Results
Conference Session Videos January 28, 2021In this video, Scott Harvey of direct marketing agency Quad explained the data-based approach of using behavioral profiles and virtual testing, and how it helped a national department store chain increase response rates, sales value, and average order size.
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How to Translate Social Messaging into Effective Digital Audio
Webinar Rewinds January 28, 2021In this webinar, Pandora provided practical examples of how to translate existing social messages into effective and compelling digital audio spots and provided tools to help brands lean into the many advantages of digital audio.
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How the Rock & Roll Hall of Fame Changed Its Tune in Digital
Webinar Rewinds January 27, 2021In this webinar, the RockHall.com team shared key takeaways and considerations for nonprofit organizations looking to embark on their own digital transformation journeys in 2021 and beyond.
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How to Optimize Your Supply Path in 15 Minutes
Webinar Rewinds January 27, 2021In this webinar, Dan Greenberg, Founder and CEO at Sharethrough, demystified Supply Path Optimization (SPO) and offered tips and tricks to leverage the supply sources that bring you differentiation and value.
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How a Consulting Firm Adopted ABM
Conference Session Videos January 26, 2021In this video, the consulting firm West Monroe shared its experience adopting ABM, providing an overview of the methodology and an example of a hypothetical customer journey.
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Martech Procurement Resources for Marketers and Procurement Specialists
Webinar Rewinds January 21, 2021In this webinar, learn how a new suite of legal tools can help marketers secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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Inspiration from Award-Winning Email Marketing Campaigns
Webinar Rewinds January 20, 2021In this webinar, learn how two prestigious 2020 ANA Email Program Award winners creatively used different techniques to improve their email marketing ROI.
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The Future of Search Marketing: What's Now. What's Next.
Webinar Rewinds January 20, 2021From marketplaces to smart speakers to augmented reality, search is becoming a marketing channel that lives throughout the customer journey. In this webinar, learn where search is going, how consumers are changing, and what marketers need to do about it to get ahead.
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