Event Video
-
Basics of Promotions, Sweepstakes, Skill Contests, and Gaming
Conference Session Videos November 10, 2020In this video, Jason Mueller and Robert Hough, both partners at Sheppard, Mullin, Richter, & Hampton, provided an introduction to sweepstakes and skill contests, along with the key terms marketers need to more fully understand to execute contests properly.
view -
Gaming, Gambling, and Fantasy Betting Labyrinth
Conference Session Videos November 10, 2020This session will give a broad but detailed overview of the laws, rules, and regulations around gaming, gambling, and fantasy sports, that will attempt to cut through the clutter and provide a structured thought process within which to advise clients conducting business in these areas.
view -
Hot Issues and New Problems in Trademark and Copyright Law
Conference Session Videos November 10, 2020This session will touch on legal developments in matters of trademark and copyright law over the past year.
view -
Legal and Strategic Considerations for Cause Marketing in the COVID-19 Era Economy
Conference Session Videos November 10, 2020Every crisis sparks charitable responses and COVID-19 is no exception. What methods and causes speak most to consumers and employees when businesses strive to stay relevant and connected? And what legal issues need to be considered? In this video, legal experts addressed how to navigate these choppy waters.
view -
Loyalty Programs
Conference Session Videos November 10, 2020Join a panel of experts as they discuss the laws that regulate loyalty programs, including consumer protection, sweepstakes, auctions, commercial coventurers, privacy, franchise, antitrust, and even civil rights.
view -
-
New FTC Guides for Negotiating and Monitoring Influencer Agreements
Conference Session Videos November 10, 2020In this video, industry experts shared insights about what should go into influencer contracts, along with practical tips on how to manage those contracts and influencer relationships to ensure compliance and limit liability.
view -
-
Original Content in Films and Other Deals
Conference Highlights November 10, 2020Discover the key issues and compliance problems in the development and production of original content from a distinguished panel of iconic legal brand speakers.
view -
Original Content in Films and Other Deals
Conference Session Videos November 10, 2020Discover the key issues and compliance problems in the development and production of original content from a distinguished panel of iconic legal brand speakers.
view -
Price and Sales Advertising
Conference Highlights November 10, 2020This session will cover recent enforcements and actions in the areas of sale and price advertising, and best practices for compliance and risk mitigation. It will also address hot topics such as price gouging, automatic subscription billing, New York’s new Gendered Pricing Law, the FTC’s warning about “dark patterns” and more.
view -
Real Time Marketing
Conference Highlights November 10, 2020This section will explore the key issues in social media and real-time marketing with a unique team of panelists.
view -
Regulated Industries: Alcohol and CBD Marketing Issues
Conference Session Videos November 10, 2020This session will explore the regulatory frameworks for CBD, hemp-derived products, and alcohol and provide an update on hot topics and litigation risks in CBD and alcohol marketing.
view -
Roadmap for Using Data and Insights to Market Confidently in an Uncertain Time
Webinar Rewinds November 10, 2020In this webinar, learn how to harness first-party data to extract insights to grow your business, how to use traditional and non-traditional data to get a true 360-degree view of customers, and how to leverage the power of these new insights across multi-channel digital marketing platforms.
view -
Connecting at a Distance: How Honeywell Is Embracing Virtual Brand Experiences
Webinar Rewinds November 9, 2020In this webinar, Honeywell’s head of global marketing shares how they have leveraged virtual experiences in this new environment to expand their customer base, improve the sales pipeline, and create opportunities for key stakeholders to see the company in a new way.
view -
91 Virtual B2B Events Powered by ABM — What We've Learned
Conference Session Videos November 5, 2020In this video, Steve Etzler shared key takeaways from 91 virtual events BDI produced for B2B clients since March 2020.
view -
-
Five Marketing Strategies for the Historic 2020 Holiday Season
Webinar Rewinds November 5, 2020In this webinar, get an inside look into current online consumer shopping trends and how holiday shopping will change in 2020.
view -
How IBM Rethought Think Gov
Conference Session Videos November 5, 2020In this video, Adrienne Hunter, VP of marketing, U.S. federal and public markets, at IBM, and Ish Benhalim, senior director of content creation at George P. Johnson, discussed how IBM pulled off a benchmark event in a limited amount of time.
view -
How to Nail Virtual Events: A Conversation with a Xerox Top Marketer
Conference Session Videos November 5, 2020In this video, Chris Schmicker, Xerox’s VP Global Brand & Strategy, spoke with LinkedIn Senior News Editor Callie Schweitzer about the nearly 200 live virtual events Xerox has hosted since the pandemic hit.
view