Event Video
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Transforming B2B Marketing into B2H Marketing
Event Soundbites March 24, 2021To optimize results, B2B marketers need to find and connect with the humans hiding beneath their data.
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Transforming B2B Marketing into B2H Marketing
Conference Session Videos March 24, 2021In this video, Shell’s Dean Aragon explained the importance of being Brands for Humans.
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What Marketing Talent Wants
Webinar Rewinds March 24, 2021The WFA recently conducted a survey to determine what characteristics of organizations and marketing departments most appealed to employees. In this webinar, Julia Kraft, shared what attributes truly resonate with the marketer of today both in a company, as well as a marketing team.
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Brand Activation Legal Committee: March 2021
Conference Session Videos March 18, 2021For March’s meeting, attorneys from Reed Smith LLP provided updates on recent FTC and NAD activity, false advertising cases, and related developments in privacy law.
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Agile Marketing: There's More to Agile Email than Two-Week Sprints
Webinar Rewinds March 17, 2021In this webinar, learn the mindset, process, and tools to help make your team more nimble, agile, and able to adapt quickly (or on the fly) to drastically reduce design, approval, and deployment time.
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Ben & Jerry's: Where Social Justice Is A Key Ingredient
Conference Session Videos March 17, 2021Chris Miller, head of global activism strategy at Ben & Jerry’s, will describe his unique role of blending social action into this iconic company's day-to-day operations and lessons learned along the way.
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How Harry’s Is Getting More Men Access to Mental Health Care
Conference Session Videos March 17, 2021In this video, Maggie Hureau, Harry’s head of social impact and also a veteran of the business and nonprofit worlds, shared insights on how to combine cause and commerce.
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How Sustainability Drives Owens Corning’s Purpose
Conference Session Videos March 17, 2021In this video, Owens Corning discussed how sustainability guides its approach to business along with its stakeholder-facing aspiration to double the positive impact of its products, halve the negative impact of its operations, eliminate injuries, advance inclusion and diversity, and more.
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Stanley Black & Decker Is Built for Purpose — But Not the Way You Think
Conference Session Videos March 17, 2021In this video, learn how Stanley Black & Decker set out to excavate the "why" of the organization to empower its people, customers, and communities.
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The Verizon Adfellows Program: Galvanizing the Industry around Diverse Talent
Webinar Rewinds March 17, 2021In this webinar, Deirdre Robinson shared how Verizon's Adfellows program was developed, how companies can get involved in this fellowship, and how they can join other major organizations build a diverse talent pipeline.
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Brave New Normal: Dave Meeker – dentsu creative
Event Soundbites March 16, 2021Dave Meeker from dentsu creative explains how brands can use contact-less technology.
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Brave New Normal: Patricia McDonald – dentsu creative
Event Soundbites March 16, 2021Patricia McDonald from dentsu creative discusses how brands can use footprint recognition technology.
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Brave New Normal: Patricia McDonald – dentsu creative
Event Soundbites March 16, 2021Patricia McDonald from dentsu creative talks about the creator economy and how brands can take advantage of it.
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Martech Procurement Resources for Your Legal and Procurement Teams
Webinar Rewinds March 11, 2021Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.
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Recruiting Entry-Level Diverse Talent: What You Can Learn from Brands, Agencies, and Publishers
Webinar Rewinds March 10, 2021In this webinar, learn about a new study that called on advertising trade associations to work together to ensure a healthy inflow of diverse talent in the industry as well as best practices to retain this talent.
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Rise of Opportunity and Risk in AI for Advertising
Webinar Rewinds March 9, 2021In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.
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Four Principles to Help Lead Your Remote Teams More Effectively
Webinar Rewinds March 3, 2021COVID-19 has changed the way we work now and how we will work in the future. In this webinar, learn about four principles to remote working, whether you're new to remote working or you've been working as a remote team for years.
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Email Around the World: U.S., Canada, EU, and U.K.
Webinar Rewinds February 24, 2021In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and U.K., and how to navigate and comply.
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Taking Control of Identity in the Cookie-Less Marketing Future
Conference Session Videos February 24, 2021In this video, Merkle discusses different ways to maintain a holistic view of consumers in the face of growing privacy concerns.
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THE GROWTH OF PRIVACY LEGISLATION: STATE AND FEDERAL IMPLICATIONS
Conference Session Videos February 24, 2021In this session, Dan Jaffe, Group EVP, Government Relations at the ANA will provide an overview on the explosive growth of privacy legislation in the states and the impact this will likely to have on national privacy legislation.
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