The State of Multichannel Marketing in 2021 and Beyond
Executive Summary
Most marketers rely on more than one channel to achieve the best possible results from their campaigns. But, figuring out the right multichannel mix is a difficult task. Are you using the optimal mix of marketing channels? Is the most effective marketing channel the one you're not yet using or using enough of?
A leading provider of an innovative B2B digital marketing platform shared that 40% of their leads are captured or influenced through their tightly integrated direct mail efforts.
Hear more about benchmarks and insights analyzing indicators that signal higher overall performance regarding multichannel campaign effectiveness including:
- Which channels are most effective
- The optimal cadence for communications
- How to deliver a consistent experience across all channels
- The revenue impact of direct mail and SMS messaging
Speakers:
John Follett
Co-Founder
Demand Metric
Laura Apel
Vice President of Marketing
Mitto
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