Event Video
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2021 Giving Season: Readying Your Year-End Strategy and Maximizing Your Donations
Webinar Rewinds May 19, 2021From Giving Tuesday through December 31, studies show approximately 30% of all nonprofit giving happens during the last month of the year. It is never too early to prepare for the Giving Season. In this webinar, fundraising experts shared trends, tips, and strategies for readying your organization.
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How Marketers Can Bridge the Creative/Media Divide
Webinar Rewinds May 19, 2021Creative and Media teams must work together, but they are not always aligned. In this webinar, learn about the challenges, strategies, and solutions that work to bridge gaps in collaboration and communication as the pace of marketing requires ever more agility.
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New and Emerging Platforms: How Advertisers Reach Their Audience on TikTok, Clubhouse, and More
Webinar Rewinds May 18, 2021In this webinar, industry experts explored legal, regulatory, and compliance considerations applicable to new and emerging platforms including those involving influencer advertising, promotions, and user-generated content.
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Be Like Water: Transforming to In-House
Conference Highlights May 13, 2021Agility — being shapeless like water — is key for an in-house team to pivot quickly in a competitive marketplace.
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Be Like Water: Transforming to In-House
Conference Session Videos May 13, 2021In this video, Jarrod Jordan discusses the critical ground work of transformation to in-house and the agility necessary to compete against rising newcomers and the big dogs that dominate the industry.
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Expanding Your In-House Agency’s Capabilities
Conference Session Videos May 13, 2021In this video, hear from in-house agency leaders about their in-house journey. They covered new capabilities, scaling, and the impact the pandemic has had to business models, as well as what it takes to be successful and maintain a creative edge.
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Ford’s Journey in Automating their Agency Management Process
Webinar Rewinds May 13, 2021In this webinar, Ford's Global Agency Management shared their experience in automating their scope of work and performance evaluation processes globally across all divisions and under tight timelines.
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From "Brand Police" to Strategic Advisers
Conference Highlights May 13, 2021PwC UK built its in-house team around strategy, creative, and governance to deliver the best brand experience.
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From "Brand Police" to Strategic Advisers
Conference Session Videos May 13, 2021In this video, PwC’s Mark Mullings tracked the evolution of the PwC brand through its history and discussed how its in-house creative team managed to change perceptions and restore pride in the brand.
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How to Create Shoppable Moments Everywhere
Webinar Rewinds May 13, 2021According to IAB, quarantine accelerated the United States’ transition to a “storeless” Direct Brand Economy five times faster than pre-pandemic rates. Consumers can go from browsing to shopping in just a few finger taps. In this webinar, get a breakdown of the opportunities in shoppable media.
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How to Stay Relevant: In-House Lessons Learned in Five Years
Conference Highlights May 13, 2021Essentials for in-housing creative and media buying include content integration and hiring dedicated copywriters.
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How to Stay Relevant: In-House Lessons Learned in Five Years
Conference Session Videos May 13, 2021In this video, the PGA shared tips for creating an in-house agency.
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In-House Doesn't Define You, Your Culture Does: Three Keys to Evolving Beyond the Stigma
Conference Session Videos May 13, 2021In this video, David Angelo, founder and creative chairman of David&Goliath, shared how to keep your agency brand thriving, relevant, and evolving when in-house.
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Omnichannel Advertising: From Buzz Words to Brass Tacks
Conference Session Videos May 13, 2021In this video, Mediaocean offered advice for how to organize omnichannel advertising operations and for how to select the tech partner who will support these operations.
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Overview of the 2021 ANA In-House Agency Conference
Conference Highlights May 13, 2021In this video, get a two-minute overview of the 2021 ANA In-House Agency Conference.
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Privacy Sandbox for Advertisers: What You Need to Know
Webinar Rewinds May 13, 2021In this webinar, Google introduced the key concepts of the Privacy Sandbox — a series of privacy-preserving APIs to support business models that fund the open web in the absence of tracking mechanisms like third-party cookies — and discussed its important developments and milestones.
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Replay with Live Q&A — From Out-House to In-House: Why the Transition Doesn’t Stink
Conference Session Videos May 13, 2021Award-winning leader Todd Miller talked about how embracing the full potential of the in-house model can not only successfully advance the quality of the work but recruit an A-list team, build better client relationships, and straight-out improve creatives’ lives.
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The Ins and Outs of Brand Campaign Activation
Conference Session Videos May 13, 2021In this video, Extreme Reach explained the benefits of having a centralized global platform for marketers that simplifies the activation of multichannel campaigns.
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“It’s Like DRTV With Triple the Return!”: Why the Time for Connected TV Testing Is Now
Webinar Rewinds May 12, 2021Connected TV may seem like the wild, wild west for nonprofits, but the streaming renaissance is real and it’s here. CTV is not only effective at reaching donors where they are, but it’s also cost effective.
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Developing an Internal Agency Winning Team Culture
Conference Highlights May 12, 2021Developing a winning culture should be the mindset when building an in-house agency team.
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