Event Video
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The Bottom-Line Value of Diverse and Inclusive Influencer Marketing
Conference Session Videos May 26, 2021In this video, Sinead Norenius-Raniere, VP of influencer marketing and paid social at Valassis, discussed how to use influencers of all backgrounds to reach audiences of all backgrounds.
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The Early Bird Catches the Worm — Readying Your Holiday Email Strategy!
Webinar Rewinds May 26, 2021In this webinar, learn from differing brands’ perspectives and get advice and best practices for how to navigate and prepare email marketing campaigns for the 2021 holidays.
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Which Data Points Most Move the Needle on Influencer Campaigns?
Conference Session Videos May 26, 2021In this video, Kelsey Formost, Director of Content Strategy at leading Influencer Marketing platform Tagger Media, talks through the five data points that move the needle most when it comes to influencer marketing: what they are and where to find them, plus how to measure (and repeat!) campaign success.
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A Match Made on TikTok: Tips for Collaborating with Creator-Influencers
Conference Session Videos May 25, 2021In this video, a panel of TikTok creators offered tips to brands for working with influencers on TikTok.
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Calling All Classics: How Authenticity Influences Crocs' Ambassador Strategy and Drives Results
Conference Highlights May 25, 2021Crocs has leveraged ambassador authenticity and collaborations to drive brand awareness and consideration.
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From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology
Conference Session Videos May 25, 2021In this video, speakers from Procter & Gamble and influencer marketing platform Koalifyed shared tips for elevating and strengthening relationships across all stakeholders to drive more intention and outcomes from influencer marketing.
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How Sephora Influences Beauty with #SephoraSquad
Conference Highlights May 25, 2021Sephora’s influencer program has allowed the retailer to more effectively reach different segments of the beauty universe.
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How the Nation’s Largest Lender Won the Super Bowl
Conference Highlights May 25, 2021When working with influencers, you have to give them control in their universes.
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How the Nation’s Largest Lender Won the Super Bowl
Conference Session Videos May 25, 2021In this video, the CMO of Rocket Mortgage, Casey Hurbis, discussed how Rocket created two Super Bowl commercials and landed the top two rankings on USA Today’s Ad Meter.
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Lexus Influencers Engage Young and Authentic Customers
Conference Highlights May 25, 2021To convey authenticity, influencers should have a natural affinity with the brands they represent.
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Lexus Influencers Engage Young and Authentic Customers
Conference Session Videos May 25, 2021In this video, Lexus detailed the integral role social influencers played in the launch of its 2021 Lexus IS campaign.
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LG Makes Laundry Day Fun Again with Influencers in "Baby, I Got Your Laundry"
Conference Highlights May 25, 2021For LG appliances, enthusiasm and engagement are more important factors than reach when recruiting celebrity influencers.
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LG Makes Laundry Day Fun Again with Influencers in "Baby, I Got Your Laundry"
Conference Session Videos May 25, 2021In this video, LG discussed a campaign that capitalized on TV and social media influencers to promote its WashTower.
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Opening Remarks of the 2021 ANA Influencer Marketing Conference
Conference Session Videos May 25, 2021ANA Group Executive Vice President Bill Duggan delivered the opening remarks of the 2021 ANA Influencer Marketing Conference.
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Using Storytelling and Talent Partnerships to Create Socially Effective Content
Conference Session Videos May 25, 2021In this video, the meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.
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ABM Technology: Invest, or Work with What You Have?
Conference Session Videos May 20, 2021With synchronous marketing, marketers today are managing more touchpoints, larger audiences, bigger buying committees, and more channels to drive conversations with target accounts. In this video, Inverta walked through different technology and tools in the ABM space and where can they play a role.
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Brand Activation Legal Committee: May 2021
Conference Session Videos May 20, 2021For May’s meeting, attorneys from Seyfarth Shaw LLP provided updates in the following areas: false advertising litigation, including NAD, Lanham Act, and class action cases; the regulatory landscape, including FTC and State AG activity; and developments in privacy law.
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From Insight to Action: Key Issues of Gender Equality in the U.S. and How Marketers Can Make an Impact
Webinar Rewinds May 20, 2021In this webinar, learn about results of a study by dentsu and ANA’s SeeHer surveying consumers’ perception of the state of gender equality. The study finds that men and women have divergent viewpoints, that Black, Hispanic and Latinx women face compounded barriers, and that Gen Z feels a unique urgency to act.
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How to Overcome Today’s Data and Measurement Challenges
Webinar Rewinds May 20, 2021In this webinar, Analytic Partners and Twitter discussed how a holistic approach transformed Twitter’s ability to quantify influences on brand and business outcomes, and how other brands can apply Commercial Mix Analytics to their strategies to uncover new opportunities for sustained growth.
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